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| Verus Financial Partners Inc
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| CRD # | 106744 |
| SEC # | 801-41983 |
| CIK # | 0001481714, 0001979563 |
| AUM | 1,181.9 M (2026-05-18) |
| Employees | 21 (57% Investors, 0% Brokers) |
| Fees | |
| Minimum | |
| Phone | 804-592-3465 |
| Address | 9030 Stony Point Parkway Richmond, VA 23235 |
| Source | [IAPD] [EDGAR] [Website] [LinkedIn] [Facebook] [Instagram] |
| Total AUM ($M) |
|---|
| Fees and Compensation — Form ADV Part 2A (3/18/2026) [Brochure] |
|---|
Item 5 Fees and Compensation
A. The client can determine to engage the Registrant to provide discretionary investment
advisory services on a fee‐only basis. Generally (with exceptions at the discretion of the
Registrant) the Registrant’s annual fee is based upon a percentage of the assets placed
under the Registrant’s management per the following fee schedule:
Assets Under Management Fee Rate
$0 to $500,000 1.50%
$500,001 to $1,000,000 1.25%
$1,000,001 to $2,500,000: 1.00%;
$2,500,001 to $4,000,000: 0.85%;
$4,000,001 to $5,500,000: 0.75%;
$5,500,001 to $7,000,000: 0.70%;
$7,000,001 to $8,500,000: 0.65%;
$8,500,001 to $10,000,000: 0.60%;
Above $ $10,000,001: 0.55%
Management fees are reflected above as the annual total percentage charged to clients
based on assets under management at the end of the client’s billing period. One quarter of
the annual fee percentage is then applied to the client’s next quarter activity. If a client
elects to terminate Registrant’s services prior to the end of a billing period, the unearned
portion of the fee is reimbursed to the client and calculated from the written date of
termination notification.
The Registrant generally requires a portfolio minimum asset level of $1,000,000 for
investment advisory services. The Registrant, in its sole discretion, may reduce or waive its
minimum portfolio requirement.
Fee Dispersion: Registrant, in its discretion, may charge a lesser or greater investment
advisory fee, charge a flat fee, waive its fee entirely, or charge fee on a different interval,
based upon certain criteria (i.e., anticipated future earning capacity, anticipated future
additional assets, dollar amount of assets to be managed, related accounts, account
composition, complexity of the engagement, anticipated services to be rendered,
grandfathered fee schedules, employees and family members, courtesy accounts,
competition, negotiations with client, etc.). The advisory fee payable shall be confirmed, in
writing. Please Note: As result of the above, similarly situated clients could pay different
fees. In addition, similar advisory services may be available from other investment advisers
for similar or lower fees. Please Also Note: If a client that engaged the Registrant’s service
subsequent to July 1, 2021 who maintains less than $1 million in assets under the
Registrant’s management, the client will pay a higher percentage advisory fee than the
1.00% reflected in the above fee schedule. ANY QUESTIONS: Registrant’s Chief Compliance
Officer, Julie Waitman, remains available to address any questions that a client or
prospective client may have regarding advisory fees.
B. Clients may elect to have the Registrant’s advisory fees deducted from their custodial
account. Both Registrant's Investment Advisory Agreement and the custodial/clearing
agreement may authorize the custodian to debit the account for the Registrant's investment
advisory fee and to directly remit that management fee to the Registrant in compliance with
regulatory procedures. In the limited event that the Registrant bills the client directly,
payment is due upon receipt of the Registrant’s invoice. The Registrant shall deduct fees
and/or bill clients quarterly, in advance, based upon the market value of the assets on the
last business day of the previous billing quarter.
C. Custodian Charges‐ Additional Fees: As discussed below at Item 12, unless the client directs
otherwise or an individual client’s circumstances require, the Registrant shall generally
recommend that Charles Schwab & Co. (“Schwab”) serve as the broker‐dealer/custodian for
client investment management assets. Broker‐dealers such as Schwab charge brokerage
commissions, transaction, and/or other type fees for effecting certain types of securities
transactions (i.e., including transaction fees for certain mutual funds, and mark‐ups and
mark‐downs charged for fixed income transactions, etc.). The types of securities for which
transaction fees, commissions, and/or other type fees (as well as the amount of those fees)
shall differ depending upon the broker‐dealer/custodian (while certain custodians, including
Schwab, do not currently charge fees on individual equity transactions, including ETFs,
others do). These fees/charges are in addition to Registrant’s investment advisory fee
referenced above. Registrant does not receive any portion of these fees/charges.
D. Registrant's annual investment advisory fee shall be prorated and paid quarterly, in advance
(for the next three months), based upon the market value of the assets on the last business
day of the previous billing quarter. The Investment Advisory Agreement between the
Registrant and the client will continue in effect until terminated by either party by written
notice in accordance with the terms of the Investment Advisory Agreement. Upon
termination, a pro‐rated portion of the advance advisory fee shall be reimbursed to the
client based upon the number of days remaining in the billing quarter after termination.
E. Neither the Registrant, nor its representatives accept compensation from the sale of
... |
| Account Minimums and Types of Clients — Form ADV Part 2A (3/18/2026) [Brochure] |
|---|
Item 7 Types of Clients
The Registrant’s clients are primarily comprised of individuals and families. The Registrant
generally requires a portfolio minimum asset level of $1,000,000 for investment advisory
services. The Registrant, in its sole discretion, may reduce or waive its minimum portfolio
requirement. As also disclosed at Item 5 above, the Registrant, in its discretion, may charge
a lesser or greater investment advisory fee, charge a flat fee, waive its fee entirely, or charge
fee on a different interval, based upon certain criteria (i.e., anticipated future earning
capacity, anticipated future additional assets, dollar amount of assets to be managed,
related accounts, account composition, complexity of the engagement, anticipated services
to be rendered, grandfathered fee schedules, employees and family members, courtesy
accounts, competition, negotiations with client, etc.). The advisory fee payable shall be
confirmed, in writing. Please Note: As result of the above, similarly situated clients could
pay different fees. In addition, similar advisory services may be available from other
investment advisers for similar or lower fees. Please Also Note: If a client that engaged the
Registrant’s service subsequent to July 1, 2021 maintains less than $1 million in assets under
the Registrant’s management, the client will pay a higher percentage advisory fee than the
1.50% reflected in the above fee schedule.
ANY QUESTIONS: Registrant’s Chief Compliance Officer, Julie Waitman, remains available to
address any questions that a client or prospective client may have regarding advisory fees. |
| Sector | Form 13F Holdings | Value ($M) | |
|---|---|---|---|
| Philip Morris International Inc | 4.1 | ||
| Altria Group Inc | 3.6 | ||
| Apple Inc | 3.3 | ||
| iShares Comex Gold Trust | 2.7 | ||
| Holdings by Sector ($M) |
|---|
| AUM Breakdown | Accounts | AUM ($M) |
|---|---|---|
| By Client Type | ||
| (a) Individuals (other than high net worth individuals) | 371 | 273.3 |
| (b) Individuals (high net worth individuals) | 265 | 908.6 |
| (c) Banking or thrift institutions | 0 | 0.0 |
| (d) Investment companies | 0 | 0.0 |
| (e) Business development companies | 0 | 0.0 |
| (f) Pooled investment vehicles | 0 | 0.0 |
| (g) Pension and profit sharing plans | 0 | 0.0 |
| (h) Charitable organizations | 0 | 0.0 |
| (i) State or municipal government entities | 0 | 0.0 |
| (j) Other investment advisers | 0 | 0.0 |
| (k) Insurance companies | 0 | 0.0 |
| (l) Sovereign wealth funds and foreign official institutions | 0 | 0.0 |
| (m) Corporations or other businesses not listed above | 0 | 0.0 |
| (n) Other | 0 | 0.0 |
| Total | 1,935 | 1,181.9 |
| By Discretionary | ||
| Discretionary | 1,935 | 1,181.9 |
| Non-Discretionary | 0 | 0.0 |
| Total | 1,935 | 1,181.9 |
| By Non-United States Persons | ||
| Non-United States Persons | 0.0 | |
| United States Persons | 1,181.9 | |
| Total | 1,935 | 1,181.9 |
| EDGAR Form | CIK | 2011 - 2026 |
|---|---|---|
| 13F-HR | [0001481714] | |
| SC 13G | [0001481714] | |
| D | [0001979563] |
| Form 13D/13G Filer | Form 13D/13G Subject | Filed |
|---|---|---|
| Verus Financial Partners Inc | American Century ETF Trust | [2025-01-07] |
| Verus Financial Partners Inc | American Century ETF Trust | [2024-06-21] |
| Verus Financial Partners Inc | Verus Financial Partners Inc | [2022-10-11] |
| Firm Profile (Form ADV) | |
|---|---|
| Discretionary AUM | $0.3B |
| Serves | Retail |
| Comparable Firms | State | AUM |
|---|---|---|
|
Cabot Wealth Management
✚
|
MA | 1,217.6 M |
|
SOA Wealth Advisors LLC
✚
|
NY | 1,216.9 M |
|
de Groote Financial Group LLC
✚
|
CA | 1,215.9 M |
|
Columbia Asset Management LLC
✚
|
MI | 1,200.0 M |
|
Tobias Financial Advisors Inc
✚
|
FL | 1,191.1 M |
|
Cheviot Value Management LLC
✚
|
CA | 1,170.4 M |
|
Financial Perspectives Inc
✚
|
MN | 1,166.9 M |
|
Academy Capital Management
✚
|
TX | 1,158.6 M |
|
Jacobs & Company LLC
✚
|
CA | 1,155.1 M |
|
ETZ Advisory LLC
✚
|
1,144.1 M |