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| W Advisors LLC
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| CRD # | 168452 |
| SEC # | 801-78543 |
| CIK # | 0001929907 |
| AUM | 244.9 M (2026-03-17) |
| Employees | 3 (67% Investors, 33% Brokers) |
| Fees | |
| Minimum | |
| Phone | 901-410-8040 |
| Address | 2289 West Street Germantown, TN 38138 |
| Source | [IAPD] [EDGAR] [Website] [Twitter] [LinkedIn] [Facebook] |
| Total AUM ($M) |
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| Fees and Compensation — Form ADV Part 2A (3/17/2026) [Brochure] |
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Item 5: Fees & Compensation
Compensation for Our Advisory Services
Comprehensive Portfolio Management:
Comprehensive portfolio management fees are charged based on a percentage of client assets under
management. Our firm’s maximum annual management fee is 1.25%. Management fees are
negotiable and will be detailed in our Comprehensive Portfolio Management Agreement. Fees are
billed on a pro-rata annualized basis quarterly in advance based on the value of your account on the
last day of the previous quarter. Unless otherwise noted in writing, our firm bills on cash.
Fees will generally be automatically deducted from your managed account. Adjustments will be
made for deposits and withdrawals during the quarter. In rare cases, we will agree to direct bill
clients. As part of this process, you understand and acknowledge the following:
a) The client’s independent custodian sends statements at least quarterly showing the market
values for each security included in the Assets and all account disbursements, including the
amount of the advisory fees paid to our firm;
b) Clients will provide authorization permitting our firm to be directly paid by these terms. Our
firm will send an invoice directly to the custodian; and
c) If our firm sends a copy of our invoice to the client, legend urging the comparison of
information provided in our statement with those from the qualified custodian will be
included.
Financial Planning & Consulting:
We charge on an hourly or flat fee basis for financial planning and consulting services. The total
estimated fee, as well as the ultimate fee that we charge you, is based on the scope and complexity of
our engagement with you. Our hourly fee is $350. Flat fees generally range from $1,500 to $10,000.
Our fees are negotiable.
We require a retainer of fifty-percent (50%) of the ultimate financial planning or consulting fee with
the remainder of the fee directly billed to you and due to us within thirty (30) days of your financial
plan being delivered or consultation rendered to you. In all cases, we will not require a retainer
exceeding $1,200 when services cannot be rendered within 6 (six) months.
Separately Managed Accounts:
We shall charge an annual fee of 1.00% of client’s assets under management, while Schwab charges
a separate and additional annual fee of 0.50% for client’s assets under management. Our asset
management fee is charged pro-rata quarterly in advance based on the value of your account on the
last day of the previous quarter.
ADV Part 2A – Firm Brochure Page 7 W Advisors LLC
To calculate your SMA program fee, Schwab multiplies the actual daily balance of your account by
the daily pro rata portion of the annual rate and then adds together the fees for each day of the month.
The program fee is billed to your account monthly, which may result in your paying a higher fee on
an annual basis than the annual rate due to the effects of compounding.
Other Types of Fees & Expenses
Clients will incur transaction charges for trades executed in their accounts. These transaction fees
are separate from our fees and will be disclosed by the firm that the trades are executed through.
Schwab does not charge transaction fees for U.S. listed equities and exchange traded funds. Also,
clients may also pay holdings charges imposed by the chosen custodian for certain investments,
charges imposed directly by a mutual fund, index fund, or exchange traded fund, which shall be
disclosed in the fund’s prospectus (e.g., fund management fees, distribution fees, surrender charges,
variable annuity fees, IRA and qualified retirement plan fees, mark-ups and mark-downs, spreads
paid to market makers, fees for trades executed away from custodian, wire transfer fees and other
fees and taxes on brokerage accounts and securities transactions). Our firm does not receive a
portion of these fees.
Termination & Refunds
We charge our advisory fees quarterly in advance. In the event that you wish to terminate our
services, we will refund the unearned portion of our advisory fee to you. You need to contact us in
writing and state that you wish to terminate our services. Upon receipt of your letter of termination,
we will proceed to close out your account and process a pro-rata refund of unearned advisory fees.
Commissionable Securities Sales
In order to sell securities for a commission, our supervised persons are registered representatives of
Purshe Kaplan Sterling Investments, Inc. (“PKS”), a registered broker-dealer and Member
FINRA/SIPC. Our supervised persons may accept compensation for the sale of securities or other
investment products, including distribution or service (“trail”) fees from the sale of mutual funds.
You should be aware that the practice of accepting commissions for the sale of securities:
1) Presents a conflict of interest and gives our firm and/or our supervised persons an
incentive to recommend investment products based on the compensation received, rather
than on your needs. We generally address commissionable sales conflicts that arise:
a) when explaining to clients that commissionable securities sales creates an incentive to
recommend products based on the compensation we and/or our supervised persons
may earn and may not necessarily be in the best interests of the client;
b) when recommending commissionable mutual funds, explaining that “no-load” funds
are also available.
2) In no way prohibits you from purchasing investment products recommended by us through
... |
| Account Minimums and Types of Clients — Form ADV Part 2A (3/17/2026) [Brochure] |
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Item 7: Types of Clients & Account Requirements
We have the following types of clients:
Individuals and High Net Worth Individuals;
Trusts and Estates Limited Liability Companies and/or Other Business Types.
We do not have requirements for opening and maintaining accounts or otherwise engaging us.
Access to certain account types within the Schwab Managed Account Programs offered at the
following account levels: $100,000 for Stock/Equity Managers. Some money managers may have
a higher account minimum. |
| Sector | Form 13F Holdings | Value ($M) | |
|---|---|---|---|
| Apple Inc | 10.3 | ||
| Merck & Co Inc | 8.7 | ||
| Microsoft Corp | 6.0 | ||
| Nvidia Corp | 2.6 | ||
| J P Morgan Chase & Co | 2.3 | ||
| Johnson & Johnson | 2.3 | ||
| Alphabet Inc | 2.2 | ||
| Lockheed Martin Corp | 2.1 | ||
| Amazon Com Inc | 1.8 | ||
| Kroger Co | 1.7 | ||
| View All | |||
| Holdings by Sector ($M) |
|---|
| AUM Breakdown | Accounts | AUM ($M) |
|---|---|---|
| By Client Type | ||
| (a) Individuals (other than high net worth individuals) | 68 | 23.7 |
| (b) Individuals (high net worth individuals) | 27 | 221.2 |
| (c) Banking or thrift institutions | 0 | 0.0 |
| (d) Investment companies | 0 | 0.0 |
| (e) Business development companies | 0 | 0.0 |
| (f) Pooled investment vehicles | 0 | 0.0 |
| (g) Pension and profit sharing plans | 0 | 0.0 |
| (h) Charitable organizations | 0 | 0.0 |
| (i) State or municipal government entities | 0 | 0.0 |
| (j) Other investment advisers | 0 | 0.0 |
| (k) Insurance companies | 0 | 0.0 |
| (l) Sovereign wealth funds and foreign official institutions | 0 | 0.0 |
| (m) Corporations or other businesses not listed above | 0 | 0.0 |
| (n) Other | 0 | 0.0 |
| Total | 500 | 244.9 |
| By Discretionary | ||
| Discretionary | 357 | 152.1 |
| Non-Discretionary | 143 | 92.8 |
| Total | 500 | 244.9 |
| By Non-United States Persons | ||
| Non-United States Persons | 0.1 | |
| United States Persons | 244.8 | |
| Total | 500 | 244.9 |
| EDGAR Form | CIK | 2011 - 2026 |
|---|---|---|
| 13F-HR | [0001929907] |
| Firm Profile (Form ADV) | |
|---|---|
| Serves | Institutional, Retail |
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