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| Waterfront Wealth Inc
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| CRD # | 173220 |
| SEC # | 801-110161 |
| CIK # | 0001775210 |
| AUM | 1,138.0 M (2026-03-13) |
| Employees | 14 (64% Investors, 0% Brokers) |
| Fees | |
| Minimum | |
| Phone | 913-951-5800 |
| Address | 6711 W 121st Street Overland Park, KS 66209 |
| Source | [IAPD] [EDGAR] [Website] [LinkedIn] [Facebook] [Instagram] |
| Total AUM ($M) |
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| Fees and Compensation — Form ADV Part 2A (3/13/2026) [Brochure] |
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Item 5 – Fees & Compensation Portfolio Management Services Fees for investment supervisory services are charged as a percentage of assets under management, and a client’s actual fee rate is negotiable based on level of service and other factors at a rate not to exceed 1.5%. Household accounts may be aggregated at our discretion for the purpose of determining fee rate. Our investment supervisory fee is prorated and billed quarterly in advance for each quarter of service based on the value of your account on the last trading day of the previous quarter (i.e. the beginning of the quarter of service). Fees for deposits into an existing account may be charged at the firm’s discretion based on the number of days assets will be under management. Fees for withdrawals over $100,000 from existing accounts (except for those that are automatic recurring withdrawals) will be prorated and refunded based on the number of days assets were under management. Fees for new accounts are prorated based on the number of days services are provided. Fees for terminated accounts prorated based on the number of days assets were under management and upon termination, unearned fees paid in advance will be refunded. An additional management fee of up to 0.65% applies to Waterfront Asset Management (WAM) individual stock and bond services. The annual investment management fee is prorated and billed quarterly in advance for each quarter of service based on the value on the last trading day of the previous quarter (i.e. the beginning of the quarter of service). Fee adjustments are not made for deposits into or withdrawals from an existing account. Fees for new accounts are prorated to the end of the quarter. Refunds of fees are provided upon termination. Fees are deducted directly from client accounts. All management fees paid to Waterfront are separate and unrelated to any fees or expenses assessed by mutual funds or exchange traded funds, or to any trade commission charged by an account custodian. Information pertaining to fund‐generated fees and expenses can be found in mutual fund and exchange traded fund prospectuses. Institutional Sub‐Advisory Services Fees for institutional sub‐advisory services provided to other investment advisers are charged as a percentage of assets under management at a fee rate of up to 0.65% annually which is negotiable based on level of service and other factors. Our annual fee is prorated and billed quarterly in advance for each quarter of service based on the value of the delegated account(s) on the last trading day of the previous quarter (i.e. the beginning of the quarter of service). Fee adjustments are not made for deposits into or withdrawals from an existing account. Fees for new accounts start at the beginning of the next full billing quarter. Refunds are not provided upon termination. Fees are generally deducted directly from the applicable client accounts of the primary adviser, but advisers may elect to alternatively pay fees by check. All management fees paid to Waterfront are separate and unrelated to any fees or expenses assessed by mutual funds or exchange traded funds, or to any trade commission charged by an account custodian. Information pertaining to fund‐generated fees and expenses can be found in mutual fund and exchange traded fund prospectuses. Financial Planning Services Financial Planning Services may be provided free of charge as part of an investment management engagement or may be provided for a separate fee. Fees charged for financial planning services are quoted in advance and generally charged at a fixed amount. Quoted fixed fees will be based on the complexity and level of service provided on a case by case basis. As mentioned above, services may include planning in areas such as education funding, retirement planning, estate planning, risk management, employee benefits planning, tax planning, etc. Since each of these areas can vary in complexity depending on the client’s financial situation, costs will vary as well. Fees are negotiable depending on the circumstances of the engagement, location, etc. Fees are generally billed directly to the client in arrears, although a portion may be billed in advance. Projects terminated before completion will be prorated. Upon termination, any payments made in advance will be prorated and refunded to the client. All financial planning fees paid to Waterfront are separate and unrelated to any fees or expenses assessed by any broker, custodian, or other outside party. Retirement Plan Services Fees charged for retirement plan services may be charged in advance or in arrears depending on the service provided. Plan fees may be fixed or asset based (not to exceed 2.00% annually), and are negotiable depending on the complexity of the service. Plan fee levels (whether fixed or asset based) are primarily based on actual services to be provided. Plan fees may be deducted directly from the Plan on a quarterly basis, or clients may elect to alternatively pay fees by check or wire transfer. Plan Fees for partial periods are prorated. Upon termination, any payments made in advance will be prorated and refunded to the client. As mentioned above, participants may separately engage Waterfront for participant level services. Participant fees are generally asset based (not to exceed 1.00% annually) and are negotiable depending on the complexity of the service. Participant fees are generally deducted directly from the Participant’s account on a quarterly basis. Fees for partial periods are prorated. Upon termination, any payments made in advance will be prorated and refunded to the client. All retirement plan fees paid to Waterfront are separate and unrelated to any fees or expenses assessed by any broker, custodian, or other outside party. |
| Account Minimums and Types of Clients — Form ADV Part 2A (3/13/2026) [Brochure] |
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Item 7 – Types of Clients As described in Item 4, Waterfront offers advisory and planning services for individuals, families, trusts, foundations, pension plans and other investment advisers. Waterfront Financial recommends (but does not require) that clients have at least $500,000 in total manageable assets for retail portfolio management engagements and requires a minimum of $150,000 in assets for institutional sub‐advisory services. |
| Sector | Form 13F Holdings | Value ($M) | |
|---|---|---|---|
| Apple Inc | 13.0 | ||
| Alphabet Inc | 8.9 | ||
| BlackRock Enhanced Equity Dividend Trust | 7.2 | ||
| Commerce Bancshares Inc /MO/ | 6.8 | ||
| Microsoft Corp | 6.2 | ||
| Leucadia National Corp | 6.1 | ||
| Brookfield Asset Management Inc | 4.5 | ||
| Amazon Com Inc | 4.4 | ||
| KKR & Co LP | 4.2 | ||
| Paypal Holdings Inc | 4.1 | ||
| View All | |||
| Holdings by Sector ($M) |
|---|
| AUM Breakdown | Accounts | AUM ($M) |
|---|---|---|
| By Client Type | ||
| (a) Individuals (other than high net worth individuals) | 527 | 150.0 |
| (b) Individuals (high net worth individuals) | 265 | 935.0 |
| (c) Banking or thrift institutions | 0 | 0.0 |
| (d) Investment companies | 0 | 0.0 |
| (e) Business development companies | 0 | 0.0 |
| (f) Pooled investment vehicles | 0 | 0.0 |
| (g) Pension and profit sharing plans | 0 | 5.0 |
| (h) Charitable organizations | 0 | 37.0 |
| (i) State or municipal government entities | 0 | 0.0 |
| (j) Other investment advisers | 0 | 0.0 |
| (k) Insurance companies | 0 | 0.0 |
| (l) Sovereign wealth funds and foreign official institutions | 0 | 0.0 |
| (m) Corporations or other businesses not listed above | 0 | 11.0 |
| (n) Other | 0 | 0.0 |
| Total | 3,224 | 1,138.0 |
| By Discretionary | ||
| Discretionary | 3,224 | 1,138.0 |
| Non-Discretionary | 0 | 0.0 |
| Total | 3,224 | 1,138.0 |
| By Non-United States Persons | ||
| Non-United States Persons | 0.0 | |
| United States Persons | 1,138.0 | |
| Total | 3,224 | 1,138.0 |
| EDGAR Form | CIK | 2011 - 2026 |
|---|---|---|
| 13F-HR | [0001775210] |
| Firm Profile (Form ADV) | |
|---|---|
| Serves | Institutional, Retail |
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|
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