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| Wealthfront Advisers LLC
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| CRD # | 148456 |
| SEC # | 801-69766 |
| CIK # | 0001763921 |
| AUM | 47.73 B (2026-05-01) |
| Employees | 432 (6% Investors, 15% Brokers) |
| Fees | |
| Minimum | |
| Phone | 855-695-8437 |
| Address | 261 Hamilton Ave Palo Alto, CA 94301 |
| Source | [IAPD] [EDGAR] [Website] [Twitter] [LinkedIn] [Facebook] [Instagram] |
| Total AUM ($B) |
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| In the News | |
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| Fri, 07 Aug 2026 | Fund Update: New $12.0M $HONA stock position opened by Wealthfront Advisers LLC — quiverquant.com |
| Fri, 07 Aug 2026 | Fund Update: 114,987 ONEOK (OKE) shares added to Wealthfront Advisers LLC portfolio — quiverquant.com |
| Tue, 21 Jul 2026 | Wealthfront Advisers LLC Sells 13,928 Shares of Lennar Corporation $LEN — MarketBeat |
| Mon, 20 Jul 2026 | Wealthfront Advisers LLC Buys 24,540 Shares of Public Service Enterprise Group Incorporated $PEG — MarketBeat |
| Tue, 05 May 2026 | Fund Update: 508,777 $VUG shares added to Wealthfront Advisers LLC portfolio — quiverquant.com |
| Fees and Compensation — Form ADV Part 2A (7/23/2026) [Brochure] |
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Item 5 Fees and Compensation A. Advisory Fees Automated Investing Account, Automated Bond Portfolio, Automated Bond Ladder, S&P 500 Direct, and Nasdaq-100 Direct For Clients with either an Automated Investing Account or Automated Bond Portfolio Wealthfront Advisers is compensated for its advisory services by charging an annual fee of 0.25% on the net market value of a Client’s Account. For Clients with an Automated Bond Ladder, Wealthfront Advisers is compensated for its advisory services by charging an annual fee of 0.15% on the net market value of a Client’s Account. For Clients with a S&P 500 Direct account, Wealthfront Advisers is compensated for its advisory services by charging an annual fee of 0.09% on the net market value of a Client’s Account. For Clients with a Nasdaq-100 Direct account, Wealthfront Advisers is compensated for its advisory services by charging an annual fee of 0.12% on the net market value of a Client’s Account. In some cases, Clients can have a portion of their assets managed for free. There is no fee or charge for participation in the Securities Lending Program. Wealthfront Advisers’ fees are charged on a monthly basis and they are not charged in advance. Fees are charged utilizing the following calculation: Wealthfront Advisers calculates a daily advisory fee, which is equal to the fee rate multiplied by the net market value of the Client’s Account as of the close of trading on the New York Stock Exchange (“NYSE”) (herein, “close of markets”) on such day, or as of the close of markets on the immediately preceding trading day for any day when the NYSE is closed, and then divided by 365 (or 366 in any leap year). The advisory fee for a calendar month is equal to the total of the daily fees calculated during that month (less any deductions or fee waivers) and is deducted from an Automated Investing Account, Automated Bond Portfolio, Automated Bond Ladder, S&P 500 Direct, or Nasdaq-100 Direct no later than the tenth business day of the following month. For 529 Accounts, Wealthfront Advisers waives its investment advisory fees on the first $25,000 it manages for Nevada residents who open a 529 Account, and this fee waiver applies to the aggregate of all of the Nevada residents’ Wealthfront Advisers account assets. This advisory fee is separate from the fees and expenses of the MFSs in which a Client invests in the 529 Account, which include the fees and expenses of the ETFs underlying such securities, the fees of the 529 Account recordkeeper and the fees of the state trust that issues the MFSs (“Plan Administration Fees”). Plan Administration Fees may change without prior notice. Stock Investing Account Wealthfront Brokerage pays Wealthfront Advisers up to 10% of the net interest margin it earns on funds in clients’ required Wealthfront Cash Accounts. As a result, clients pay no out of pocket advisory fees, nor does this reduce the rate of interest clients receive from cash maintained in their Cash Accounts. Additional information about Wealthfront’s Cash Accounts is available in the Cash Sweep Program Disclosure. Please see Item 4.D above for additional information on the advisory fee paid in relation to a Stock Investing Account. Fee Changes Wealthfront Advisers reserves the right, in its sole discretion, to negotiate, reduce or waive the advisory fee for certain Client Accounts for any period of time determined solely by Wealthfront Advisers. In addition, Wealthfront Advisers may reduce or waive its fees for the Accounts of some Clients without notice to, or fee adjustment for, other Clients. For Clients who had opened accounts prior to April 1, 2018, Wealthfront Advisers waived its investment advisory fees for the first $10,000 of assets in any Wealthfront Advisers investment advisory account(s). However, this benefit is no longer available for new Clients who opened their initial account on or after April 1, 2018. Automated Savings Wealthfront Advisers offers the free service Automated Savings as described above in Item 4. Financial Planning Service Through its affiliate Wealthfront Software, Wealthfront Advisers offers a Financial Planning Service, as described above in Item 4, to all Clients free of charge. B. Product Fees The issuers of certain investments we purchase for Clients (such as ETFs, investment trusts, or other investments) may charge Clients separate product fees. Wealthfront Advisers does not charge these product fees to Clients, nor does it benefit directly or indirectly from any such fees. Product fees typically include embedded fund expenses that may reduce an investment fund's net asset value, and therefore directly affect the fund's performance and indirectly affect a Client’s portfolio performance or an index benchmark comparison. Fund expenses may include management fees, custodian fees, brokerage commissions, and legal and accounting fees. Fund expenses may change from time to time at the sole discretion of the fund issuer. Wealthfront Advisers discloses current information for the investments we purchase for Clients, including product fees, on the Site. Clients who use the PLOC offered by Wealthfront Brokerage to obtain a loan secured by the assets of their taxable Accounts will be charged interest on the outstanding balance. C. Other Compensation - Securities Lending Program In connection with the Securities Lending Program described in Item 4 above, Wealthfront Brokerage will receive compensation from third-party borrowers in connection with Securities Lending Program activity, a portion of which will be paid to Sharegain Securities Inc. (“Sharegain”), a registered broker-dealer, which acts as lending agent to Wealthfront Brokerage as described in Item 10 below. Participants will receive 50% of the net compensation generated from lending activities. The remaining 50% is shared between Wealthfront Advisers and Wealthfront Brokerage and, with each receiving 25% of the net ... |
| Account Minimums and Types of Clients — Form ADV Part 2A (7/23/2026) [Brochure] |
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Item 7 Types of Clients
The minimum amount required to open and maintain an Automated Investing Account, an
Automated Bond Portfolio, or an Automated Bond Ladder with Wealthfront Advisers is $500.
The minimum amount required to open an S&P 500 Direct account or a Nasdaq-100 Direct
account is $5,000. Clients with Stock Investing Accounts must maintain an active Wealthfront
Cash Account.
As a result of the automation associated with offering its services online, Wealthfront Advisers
makes it possible for retail investors, as well as retirement accounts and trusts, to access its
service with much lower account minimums than normally available in the industry. Clients have
access to their Accounts through the Site. Additional requirements for opening an Account with
Wealthfront Advisers are described in Item 4 above.
Clients acting as trustees may open Accounts on behalf of trusts for Accounts other than IRA
accounts, 529 Accounts, or Custodial Accounts. As with other accounts, the trustee must be
authorized to manage the Account consistent with the trust’s investment objectives. Such clients
should provide account profile information, including answering the risk questionnaire, in a
manner that is consistent with the trust’s investment objectives, including risk tolerance and tax
attributes. If the trustee has a separate Account (for example, an individual Account, unrelated to
the trust) or intends to open such an Account, the trustee should consider maintaining a separate
account log-in and profile for the trust, using a different email account. This will allow
Wealthfront Advisers to independently manage the trust-held Account pursuant to the trust’s
unique profile and investment objectives.
At any time, a Client may terminate an Account, make partial or full withdrawals from an
Account (provided an Automated Investing Account, Automated Bond Portfolio, Automated
Bond Ladder, S&P 500 Direct, or Nasdaq-100 Direct balance does not fall below $500), update
their investment profile, or customize our recommended allocation, including adding or
removing specific ETFs or other investments from their designated allocation. These actions may
initiate an adjustment in the Account’s holdings. In such cases, unless otherwise directed by the
Client, for example, in a Stock Investing Account, Wealthfront Advisers will sell the securities in
the Account (or portion of the Account, in the case of a partial withdrawal or update) at market
prices in a reasonable and timely manner. However, Wealthfront Advisers does not represent or
guarantee that Wealthfront Advisers will respond to any such Client actions or requests
immediately or in accordance with a set time schedule. See Item 16 for a description of
Wealthfront Advisers’ discretionary investment authority, including the timing of Wealthfront
Advisers’ placement of Client trade orders.
Investors evaluating Wealthfront Advisers’ software-based investment advisory service should
be aware that Wealthfront Advisers’ relationship with Clients is likely to be different from the
“traditional” investment advisory relationship in several aspects:
1. Wealthfront Advisers is a software-based investment adviser which means each Client
must acknowledge their ability and willingness to conduct their relationship with
Wealthfront Advisers on an electronic basis. Under the terms of the Advisory Client
Agreement and the Brokerage Agreement, each Client agrees to receive all Account
information and Account documents (including this Client Brochure and the Wealthfront
Advisers Program Brochure), and any updates or changes to same, through their access to
the Site and Wealthfront Advisers’ electronic communications. Unless noted otherwise on
the Site or within this Brochure, Wealthfront Advisers’ investment advisory service,
Wealthfront Brokerage’s brokerage services, the signature for the Advisory Client
Agreement and the Brokerage Agreement, and all documentation related to the advisory
services are managed electronically. Wealthfront Advisers does make individual
representatives available to discuss servicing matters with Clients.
2. To provide its investment advisory services and tailor its investment recommendations to
each Client’s specific needs, Wealthfront Advisers collects information from each Client,
including specific information about their investing profile such as financial situation,
investment experience, and investment objectives. Wealthfront Advisers maintains this
information in strict confidence subject to its Privacy Policy, which is provided on the
Site. Although Wealthfront Advisers contacts its Clients periodically as described further
in Item 13 below, a Client must promptly notify Wealthfront Advisers of any change in
their financial situation or investment objectives that might require a review or revision of
their portfolio.
3. Clients with an Automated Investing Account can choose a portfolio Wealthfront
Advisers recommends, which includes allocations to preselected ETFs or customize our
recommended portfolios for their IRA or taxable accounts by increasing or decreasing
portfolio allocations to the ETFs or investments in our recommended portfolio or by
choosing from a list of available ETFs or other investments and requesting specific
allocations to each. At account opening or anytime thereafter, Wealthfront Advisers
allows Clients to update their settings to restrict Wealthfront Advisers from investing in
the stocks of public companies designated by the Client.
4. In a Stock Investing Account, Clients may request that Wealthfront Advisers undertake
certain transactions, including the purchase and sale of securities. |
| Sector | Form 13F Holdings | Value ($B) | |
|---|---|---|---|
| Nvidia Corp | 0.8 | ||
| Apple Inc | 0.4 | ||
| Microsoft Corp | 0.3 | ||
| Amazon Com Inc | 0.3 | ||
| Alphabet Inc | 0.2 | ||
| Holdings by Sector ($B) |
|---|
| AUM Breakdown | Accounts | AUM ($B) |
|---|---|---|
| By Client Type | ||
| (a) Individuals (other than high net worth individuals) | 505,816 | 30.2 |
| (b) Individuals (high net worth individuals) | 12,784 | 17.2 |
| (c) Banking or thrift institutions | 0 | 0.0 |
| (d) Investment companies | 0 | 0.0 |
| (e) Business development companies | 0 | 0.0 |
| (f) Pooled investment vehicles | 0 | 0.0 |
| (g) Pension and profit sharing plans | 0 | 0.0 |
| (h) Charitable organizations | 21 | 0.2 |
| (i) State or municipal government entities | 0 | 0.0 |
| (j) Other investment advisers | 0 | 0.0 |
| (k) Insurance companies | 0 | 0.0 |
| (l) Sovereign wealth funds and foreign official institutions | 0 | 0.0 |
| (m) Corporations or other businesses not listed above | 18 | 0.1 |
| (n) Other | 0 | 0.0 |
| Total | 687,493 | 47.7 |
| By Discretionary | ||
| Discretionary | 618,466 | 46.0 |
| Non-Discretionary | 69,027 | 1.7 |
| Total | 687,493 | 47.7 |
| By Non-United States Persons | ||
| Non-United States Persons | 0.0 | |
| United States Persons | 47.7 | |
| Total | 687,493 | 47.7 |
| EDGAR Form | CIK | 2011 - 2026 |
|---|---|---|
| 13F-HR | [0001763921] |
| Firm Profile (Form ADV) | |
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| Discretionary AUM | $0.4B |
| Serves | Institutional, Retail |
| Related Firms | State | AUM |
|---|---|---|
|
Wealthfront Advisers LLC
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|
CA | 47.73 B |
|
Wealthfront Strategies LLC
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|
CA | 111.6 M |
| Comparable Firms | State | AUM |
|---|---|---|
|
Vest Financial LLC
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|
VA | 51.81 B |
|
CWM LLC
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|
NE | 50.58 B |
|
Mondrian Investment Partners Limited
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|
49.31 B | |
|
Tidal Investments LLC
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|
WI | 45.83 B |
|
Canso Investment Counsel Ltd
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|
44.36 B | |
|
Sands Capital Management LLC
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|
VA | 44.30 B |
|
Jasper Ridge Partners LP
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|
TX | 42.95 B |
|
Capital Group Private Client Services Inc
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|
CA | 42.71 B |
|
Earnest Partners LLC
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|
GA | 42.61 B |
|
TRowe Price Hong Kong Limited
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|
42.34 B |