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| Keyboard |
| Antman Lester Murray
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|---|---|
| CRD # | 119311 |
| SEC # | 801-69016 |
| CIK # | |
| AUM | 438.9 M (2026-03-03) |
| Employees | 2 (100% Investors, 0% Brokers) |
| Fees | |
| Minimum | |
| Phone | 866-589-0430 |
| Address | |
| Source | [IAPD] [Website] |
| Total AUM ($M) |
|---|
| Fees and Compensation — Form ADV Part 2A (3/3/2026) [Brochure] |
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Item 5 – Fees and Compensation The following paragraphs detail the fee structure and compensation methodology for investment management. Each Client shall sign an Investment Advisory Agreement that details the responsibilities of SimplyRich and the Client. A. Fees for Advisory Services Personalized Asset Management Asset Management Fees for Personalized Asset Management services are typically charged at one of two fee schedules based on the totality of the client’s financial situation. Fee Schedule 1 is charged at an annual rate of 0.50% up to the first $1,000,000 of assets under management plus 0.20% annually on everything above that amount. Fee Schedule 2 is charged at an annual rate of $3,000 plus .0.20% of assets under management, both schedules pursuant to the terms of the Asset Management Agreement. Asset Management Fees are based on the market value of assets under management at the end of each calendar quarter. The annual fee for investment management services provided are based upon a percentage (%) of the market value of the Assets under management in accordance with the fee schedule in the Agreement signed by the Client. The Client understands that the firm considers cash to be an asset class and part of Assets under management and subject to the same fee calculation as the Client’s non-cash investments. Asset Management Fees in the first quarter of service are prorated to the inception date of the account to the end of the first quarter. Fees may be negotiable at the discretion of the Advisor. The Client’s fees will take into account the aggregate assets under management with Advisor. All securities held in accounts managed by SimplyRich will be independently valued by the Custodian. SimplyRich will not have the authority or responsibility to value portfolio securities. This service is only available to current clients receiving this service. B. Fee Billing Personalized Asset Management Asset Management Fees will be automatically deducted from the Client Account by the Custodian. The Advisor shall send an invoice to the Custodian indicating the amount of the fees to be deducted from the Client Account at the respective quarter end date. The amount due is a quarterly fee charged to assets under management in one of two fee schedules (Fee Schedule 1 and Fee Schedule 2), based on the totality of the client’s financial situation. Fee Schedule 1 is charged at a quarterly rate of 0.125% for the first $1,000,000 of assets under management plus 0.05% on everything above that amount. Fee Schedule 2 is charged at a quarterly rate of $750.00 plus .0.05% of assets under management at the close of the quarter, both schedules pursuant to the terms of the Asset Management Agreement. The fee may be waived for assets under $500,000. The fee will be charged on a calendar quarter basis, in arrears. The Advisor will provide the Client a bill showing the amount of the fee and the manner in which the fee was determined. The custodian will provide to the Client a quarterly statement indicating all amounts that have been disbursed from the account to the Advisor. Clients will be provided with a statement, at least quarterly, from the Custodian reflecting deduction of the Investment Advisory Fee. It is the responsibility of the Client to verify the accuracy of these fees as listed on the custodian’s brokerage statement as the Custodian does not assume this responsibility. Clients provide written 3|Page authorization permitting SimplyRich to be paid directly from their accounts held by the Custodian as part of the Investment Advisory Agreement and separate account forms provided by the Custodian. C. Other Fees and Expenses Clients may incur certain fees or charges imposed by third parties, other than SimplyRich, in connection with investment made on behalf of the Client’s account[s]. The Client is responsible for all custodial and securities execution fees charged by the custodian and executing broker-dealer. The Investment Advisory Fee charged by SimplyRich is separate and distinct from these custodian and execution fees. In addition, all fees paid to SimplyRich for investment advisory services are separate and distinct from the expenses charged by mutual funds and exchange-traded funds to their shareholders, if applicable. These fees and expenses are described in each fund’s prospectus. These fees and expenses will generally be used to pay management fees for the funds, other fund expenses, account administration (e.g., custody, brokerage and account reporting), and a possible distribution fee. A Client could invest in these products directly, without the services of SimplyRich, but would not receive the services provided by SimplyRich which are designed, among other things, to assist the Client in determining which products or services are most appropriate to each Client’s financial condition and objectives. Accordingly, the Client should review both the fees charged by the fund[s] and the fees charged by SimplyRich to fully understand the total fees to be paid. D. Advance Payment of Fees and Termination Financial Planning Either party may terminate planning or consulting agreement at any time by providing written notice to the other party within five (5) days of signing the Advisor’s financial planning or consulting agreement. The Client will incur charges for bona fide advisory services rendered to the point of termination and such fees will be due and payable by the Client. Refunds will be given on a pro-rata basis. Asset Management SimplyRich is compensated for its services at the end of the quarter after investment advisory services are rendered. Clients may request to terminate their Investment Advisory Agreement with SimplyRich, in whole or in part, by providing advance written notice. The Client shall be responsible for Asset Management Fees up to and including the effective date of termination. The Client’s Investment Advisory Agreement with the Advisor is non-transferable ... |
| Account Minimums and Types of Clients — Form ADV Part 2A (3/3/2026) [Brochure] |
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Item 7 – Types of Clients SimplyRich provides investment advisory services to individuals and high net worth individuals in several states. SimplyRich generally requires a minimum account size of $800,000 for establishing a managed account relationship. 4|Page |
| AUM Breakdown | Accounts | AUM ($M) |
|---|---|---|
| By Client Type | ||
| (a) Individuals (other than high net worth individuals) | 22 | 9.2 |
| (b) Individuals (high net worth individuals) | 45 | 429.7 |
| (c) Banking or thrift institutions | 0 | 0.0 |
| (d) Investment companies | 0 | 0.0 |
| (e) Business development companies | 0 | 0.0 |
| (f) Pooled investment vehicles | 0 | 0.0 |
| (g) Pension and profit sharing plans | 0 | 0.0 |
| (h) Charitable organizations | 0 | 0.0 |
| (i) State or municipal government entities | 0 | 0.0 |
| (j) Other investment advisers | 0 | 0.0 |
| (k) Insurance companies | 0 | 0.0 |
| (l) Sovereign wealth funds and foreign official institutions | 0 | 0.0 |
| (m) Corporations or other businesses not listed above | 0 | 0.0 |
| (n) Other | 0 | 0.0 |
| Total | 222 | 438.9 |
| By Discretionary | ||
| Discretionary | 222 | 438.9 |
| Non-Discretionary | 0 | 0.0 |
| Total | 222 | 438.9 |
| By Non-United States Persons | ||
| Non-United States Persons | 0.0 | |
| United States Persons | 438.9 | |
| Total | 222 | 438.9 |
| Firm Profile (Form ADV) | |
|---|---|
| Discretionary AUM | $0.1B |
| Serves | Retail |
| Comparable Firms | State | AUM |
|---|---|---|
|
Members Advisory Group LLC
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|
NY | 443.2 M |
|
Spiegelman Wealth Management Inc
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|
CA | 443.0 M |
|
Templeton Financial Services Inc
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|
AZ | 441.8 M |
|
Bates Financial Advisors Inc
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|
IL | 439.2 M |
|
Spivak Asset Management LLC
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|
CT | 439.1 M |
|
TA Capital Management LLC
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|
NJ | 438.9 M |
|
Hendley & Co Inc
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|
OH | 438.2 M |
|
Arnold Weitz & Co
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|
NE | 438.1 M |
|
August Wealth Advisors LLC
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|
CT | 436.6 M |
|
Brandon Financial Planning Inc
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|
TN | 434.9 M |