Brandon Financial Planning Inc

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Brandon Financial Planning Inc
CRD #110267
SEC #801-17960
CIK #
AUM 434.9 M (2026-03-18)
Employees 5 (60% Investors, 40% Brokers)
Fees
Minimum
Phone901-324-6600
Address5101 Wheelis Road
Memphis, TN 38117
Source [IAPD] [Website] [Facebook]
Total AUM ($M)
4503602701809001999200820172027
Fees and Compensation — Form ADV Part 2A (3/18/2026) [Brochure]
Item 5           Fees and Compensation

    A.
         INVESTMENT ADVISORY SERVICES
         If a client determines to engage Brandon Financial to provide combined comprehensive
         Financial Planning and discretionary and/or non-discretionary Investment Advisory
         Services, Brandon Financial’s negotiable annual fee shall be one of the following three
         options:

         Hourly: $500 per hour.

    Gross Income or Net Worth Based:

    Individual Clients

    The Higher of Gross Income (1) or Net Worth (2)                      Initial Fee For
                                                                         Written
                                                                         Plan (3)

    $0 - $75,000                       $0- $250,000                      $4,000.00
    $75,001 – $100,000                 $250,001-$400,000                 $5,000.00
    $100,001 – $125,000                $400,001 -$600,000                $6,000.00
    $125,001 – $150,000                $600,001 –$1,000,000              $7,500.00
    $150,001 – $200,000                $1,000,001 – $1,500,000           $10,000.00
    $200,001 – $250,000                $1,500,001 – $2,100,000           $12,500.00
    Over $250,001                      Over $2,100,000                   Individually
                                                                         Reviewed

(1) Gross Income means that total projected income for the current taxable year, provided
    however, gross income for any year subsequent to the first year of the Memorandum of
    Agreement shall not include income from capital gains upon or capital appreciation of all or
    any portion of funds of the client.

(2) Net Worth is defined as gross assets at market (or equivalent) value less liabilities.

(3) One-half (1/2) of the initial fee is paid as a retainer. The remaining amount is not due and
    payable until the fact-finding, analysis and preparation of the written financial plan is
    completed. The time period for these steps is approximately two (2) to three (3) months.
    Once the remaining one-half of the initial fee is paid, Brandon Financial provides
    consultation in establishing priorities regarding and completing the application of the most
    crucial recommendations. The time frame for this initial consultation period is normally four
    (4) to six (6) months. The initial fee covers all analysis work and consultation for the twelve
    (12) month period beginning with the initial contract date.

    Please Note: Brandon Financial’s annual fee shall not exceed 2% of the assets placed under
    its management.

    Asset-Based Fee:

     Account Value                                        Annual Fee
     $500,000 - $1,000,000                                1.00%
     $1,000,000.01 - $5,000,000                           0.70%
     $5,000,00.01 - $10,000,000                           0.50%
     $10,000,000.01 and Above                             0.30%
     Trust Accounts                                       Add 1.00%

    While Brandon Financial’s methodology for determining each client’s annual fee is
    generally set forth above, it is important to note that Brandon Financial may negotiate
    and/or offer reduced annual investment advisory fees based upon various objective and
    subjective factors. These factors may include the level and scope of financial planning and

       consulting services to be rendered, the complexity of the engagement. Therefore, similarly
       situated clients may be paying diverse fees. Please Note: Similar advisory services may be
       available from other investment advisers for similar or lower fees. ANY QUESTIONS:
       Registrant’s President, Ray Brandon, remains available to address any questions that
       a client or prospective client may have regarding advisory fees.

       Custodian Charges-Additional Fees. As discussed below at Items 5 and 12 below, when
       requested to recommend a broker-dealer/custodian for client accounts, Brandon Financial
       generally recommends that Schwab serve as the broker-dealer/custodian for client
       investment management assets. Broker-dealers such as Schwab charge brokerage
       commissions, transaction, and/or other type fees for effecting certain types of securities
       transactions (i.e., including transaction fees for certain mutual funds, and mark-ups and
       mark-downs charged for fixed income transactions, etc.). The types of securities for which
       transaction fees, commissions, and/or other type fees (as well as the amount of those fees)
       shall differ depending upon the broker-dealer/custodian (while certain custodians do not
       currently charge fees on individual equity transactions [including ETFs], others do). These
       fees/charges are in addition to Brandon Financial’s investment advisory fee. Brandon
       Financial does not receive any portion of these fees/charges. ANY QUESTIONS:
       Brandon Financial’s President, Ray Brandon, remains available to address any
       questions that a client or prospective client may have regarding the above.

Business Entity Clients

       Fees for combined comprehensive Financial Planning and discretionary and/or non-
       discretionary Investment Advisory Services for business entities are negotiated, on a case-
       by-case basis, by and between Brandon Financial and the client.

   B. Brandon Financial bills the client directly for its services; payment is due upon receipt of
      Brandon Financial’s invoice. One-half (1/2) of the initial fee is paid as a retainer. The
      remaining amount is not due and payable until the fact-finding, analysis and preparation of
      the written financial plan is completed.

   C. As discussed below, unless the client directs otherwise or an individual client’s
      circumstances require, Brandon Financial shall generally recommend that Schwab serve as
...
Account Minimums and Types of Clients — Form ADV Part 2A (3/18/2026) [Brochure]
Item 7           Types of Clients

         Brandon Financial’ s clients generally include individuals, high net worth individuals,
         pension and profit-sharing plans. We do not limit the scope of the universe of securities
         that we use in managing client accounts. Brandon Financial generally does not require an
         annual minimum fee or minimum asset requirement for its investment advisory services.

         Brandon Financial shall generally price its advisory services based upon various objective
         and subjective factors and may, in its sole discretion, negotiate its annual investment
         advisory fee. As a result, our clients could pay diverse fees based upon the type, amount
         and market value of their assets, the anticipated complexity of the engagement, the
         anticipated level and scope of the overall investment advisory services to be rendered,
         negotiations. Additional factors affecting pricing can include related accounts, employee
         accounts, competition, and negotiations. As result of the above, similarly situated clients
         could pay different fees. In addition, similar advisory services may be available from other
         investment advisers for similar or lower fees. ANY QUESTIONS: Registrant’s
         President, Ray Brandon, remains available to address any questions that a client or
         prospective client may have regarding advisory fees.
AUM Breakdown Accounts AUM ($M)
By Client Type
(a) Individuals (other than high net worth individuals) 119 137.3
(b) Individuals (high net worth individuals) 133 285.7
(c) Banking or thrift institutions 0 0.0
(d) Investment companies 0 0.0
(e) Business development companies 0 0.0
(f) Pooled investment vehicles 0 0.0
(g) Pension and profit sharing plans 0 11.9
(h) Charitable organizations 0 0.0
(i) State or municipal government entities 0 0.0
(j) Other investment advisers 0 0.0
(k) Insurance companies 0 0.0
(l) Sovereign wealth funds and foreign official institutions 0 0.0
(m) Corporations or other businesses not listed above 0 0.0
(n) Other 0 0.0
Total 947 434.9
By Discretionary
Discretionary 24 27.3
Non-Discretionary 923 407.7
Total 947 434.9
By Non-United States Persons
Non-United States Persons 0.0
United States Persons 434.9
Total 947 434.9
Firm Profile (Form ADV)
Discretionary AUM$0.0B
Clients5
ServesRetail
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