|
⚲
|
| Keyboard |
| Brandon Financial Planning Inc
✚
|
|
|---|---|
| CRD # | 110267 |
| SEC # | 801-17960 |
| CIK # | |
| AUM | 434.9 M (2026-03-18) |
| Employees | 5 (60% Investors, 40% Brokers) |
| Fees | |
| Minimum | |
| Phone | 901-324-6600 |
| Address | 5101 Wheelis Road Memphis, TN 38117 |
| Source | [IAPD] [Website] [Facebook] |
| Total AUM ($M) |
|---|
| Fees and Compensation — Form ADV Part 2A (3/18/2026) [Brochure] |
|---|
Item 5 Fees and Compensation
A.
INVESTMENT ADVISORY SERVICES
If a client determines to engage Brandon Financial to provide combined comprehensive
Financial Planning and discretionary and/or non-discretionary Investment Advisory
Services, Brandon Financial’s negotiable annual fee shall be one of the following three
options:
Hourly: $500 per hour.
Gross Income or Net Worth Based:
Individual Clients
The Higher of Gross Income (1) or Net Worth (2) Initial Fee For
Written
Plan (3)
$0 - $75,000 $0- $250,000 $4,000.00
$75,001 – $100,000 $250,001-$400,000 $5,000.00
$100,001 – $125,000 $400,001 -$600,000 $6,000.00
$125,001 – $150,000 $600,001 –$1,000,000 $7,500.00
$150,001 – $200,000 $1,000,001 – $1,500,000 $10,000.00
$200,001 – $250,000 $1,500,001 – $2,100,000 $12,500.00
Over $250,001 Over $2,100,000 Individually
Reviewed
(1) Gross Income means that total projected income for the current taxable year, provided
however, gross income for any year subsequent to the first year of the Memorandum of
Agreement shall not include income from capital gains upon or capital appreciation of all or
any portion of funds of the client.
(2) Net Worth is defined as gross assets at market (or equivalent) value less liabilities.
(3) One-half (1/2) of the initial fee is paid as a retainer. The remaining amount is not due and
payable until the fact-finding, analysis and preparation of the written financial plan is
completed. The time period for these steps is approximately two (2) to three (3) months.
Once the remaining one-half of the initial fee is paid, Brandon Financial provides
consultation in establishing priorities regarding and completing the application of the most
crucial recommendations. The time frame for this initial consultation period is normally four
(4) to six (6) months. The initial fee covers all analysis work and consultation for the twelve
(12) month period beginning with the initial contract date.
Please Note: Brandon Financial’s annual fee shall not exceed 2% of the assets placed under
its management.
Asset-Based Fee:
Account Value Annual Fee
$500,000 - $1,000,000 1.00%
$1,000,000.01 - $5,000,000 0.70%
$5,000,00.01 - $10,000,000 0.50%
$10,000,000.01 and Above 0.30%
Trust Accounts Add 1.00%
While Brandon Financial’s methodology for determining each client’s annual fee is
generally set forth above, it is important to note that Brandon Financial may negotiate
and/or offer reduced annual investment advisory fees based upon various objective and
subjective factors. These factors may include the level and scope of financial planning and
consulting services to be rendered, the complexity of the engagement. Therefore, similarly
situated clients may be paying diverse fees. Please Note: Similar advisory services may be
available from other investment advisers for similar or lower fees. ANY QUESTIONS:
Registrant’s President, Ray Brandon, remains available to address any questions that
a client or prospective client may have regarding advisory fees.
Custodian Charges-Additional Fees. As discussed below at Items 5 and 12 below, when
requested to recommend a broker-dealer/custodian for client accounts, Brandon Financial
generally recommends that Schwab serve as the broker-dealer/custodian for client
investment management assets. Broker-dealers such as Schwab charge brokerage
commissions, transaction, and/or other type fees for effecting certain types of securities
transactions (i.e., including transaction fees for certain mutual funds, and mark-ups and
mark-downs charged for fixed income transactions, etc.). The types of securities for which
transaction fees, commissions, and/or other type fees (as well as the amount of those fees)
shall differ depending upon the broker-dealer/custodian (while certain custodians do not
currently charge fees on individual equity transactions [including ETFs], others do). These
fees/charges are in addition to Brandon Financial’s investment advisory fee. Brandon
Financial does not receive any portion of these fees/charges. ANY QUESTIONS:
Brandon Financial’s President, Ray Brandon, remains available to address any
questions that a client or prospective client may have regarding the above.
Business Entity Clients
Fees for combined comprehensive Financial Planning and discretionary and/or non-
discretionary Investment Advisory Services for business entities are negotiated, on a case-
by-case basis, by and between Brandon Financial and the client.
B. Brandon Financial bills the client directly for its services; payment is due upon receipt of
Brandon Financial’s invoice. One-half (1/2) of the initial fee is paid as a retainer. The
remaining amount is not due and payable until the fact-finding, analysis and preparation of
the written financial plan is completed.
C. As discussed below, unless the client directs otherwise or an individual client’s
circumstances require, Brandon Financial shall generally recommend that Schwab serve as
... |
| Account Minimums and Types of Clients — Form ADV Part 2A (3/18/2026) [Brochure] |
|---|
Item 7 Types of Clients
Brandon Financial’ s clients generally include individuals, high net worth individuals,
pension and profit-sharing plans. We do not limit the scope of the universe of securities
that we use in managing client accounts. Brandon Financial generally does not require an
annual minimum fee or minimum asset requirement for its investment advisory services.
Brandon Financial shall generally price its advisory services based upon various objective
and subjective factors and may, in its sole discretion, negotiate its annual investment
advisory fee. As a result, our clients could pay diverse fees based upon the type, amount
and market value of their assets, the anticipated complexity of the engagement, the
anticipated level and scope of the overall investment advisory services to be rendered,
negotiations. Additional factors affecting pricing can include related accounts, employee
accounts, competition, and negotiations. As result of the above, similarly situated clients
could pay different fees. In addition, similar advisory services may be available from other
investment advisers for similar or lower fees. ANY QUESTIONS: Registrant’s
President, Ray Brandon, remains available to address any questions that a client or
prospective client may have regarding advisory fees. |
| AUM Breakdown | Accounts | AUM ($M) |
|---|---|---|
| By Client Type | ||
| (a) Individuals (other than high net worth individuals) | 119 | 137.3 |
| (b) Individuals (high net worth individuals) | 133 | 285.7 |
| (c) Banking or thrift institutions | 0 | 0.0 |
| (d) Investment companies | 0 | 0.0 |
| (e) Business development companies | 0 | 0.0 |
| (f) Pooled investment vehicles | 0 | 0.0 |
| (g) Pension and profit sharing plans | 0 | 11.9 |
| (h) Charitable organizations | 0 | 0.0 |
| (i) State or municipal government entities | 0 | 0.0 |
| (j) Other investment advisers | 0 | 0.0 |
| (k) Insurance companies | 0 | 0.0 |
| (l) Sovereign wealth funds and foreign official institutions | 0 | 0.0 |
| (m) Corporations or other businesses not listed above | 0 | 0.0 |
| (n) Other | 0 | 0.0 |
| Total | 947 | 434.9 |
| By Discretionary | ||
| Discretionary | 24 | 27.3 |
| Non-Discretionary | 923 | 407.7 |
| Total | 947 | 434.9 |
| By Non-United States Persons | ||
| Non-United States Persons | 0.0 | |
| United States Persons | 434.9 | |
| Total | 947 | 434.9 |
| Firm Profile (Form ADV) | |
|---|---|
| Discretionary AUM | $0.0B |
| Clients | 5 |
| Serves | Retail |
| Comparable Firms | State | AUM |
|---|---|---|
|
Bates Financial Advisors Inc
✚
|
IL | 439.2 M |
|
Spivak Asset Management LLC
✚
|
CT | 439.1 M |
|
Antman Lester Murray
✚
|
438.9 M | |
|
TA Capital Management LLC
✚
|
NJ | 438.9 M |
|
Hendley & Co Inc
✚
|
OH | 438.2 M |
|
Arnold Weitz & Co
✚
|
NE | 438.1 M |
|
August Wealth Advisors LLC
✚
|
CT | 436.6 M |
|
Greenbridge Partners LLC
✚
|
FL | 433.1 M |
|
Steadmont Advisors LLC
✚
|
AL | 430.7 M |
|
Benchmark Wealth Management LLC
✚
|
CT | 430.0 M |