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| Bradley Wealth LLC
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| CRD # | 131808 |
| SEC # | 801-121942 |
| CIK # | 0001861678 |
| AUM | 196.7 M (2026-03-18) |
| Employees | 5 (100% Investors, 0% Brokers) |
| Fees | |
| Minimum | |
| Phone | 480-800-8638 |
| Address | 16430 N Scottsdale Road Scottsdale, AZ 85254 |
| Source | [IAPD] [EDGAR] [Website] [Twitter] [LinkedIn] [Facebook] [Instagram] |
| Total AUM ($M) |
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| Fees and Compensation — Form ADV Part 2A (3/18/2026) [Brochure] |
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FEES AND COMPENSATION
Advisory Fees
We earn fees and compensation by providing investment management services, selecting separately managed
programs, recommending alternative investments, and offering financial planning and consultation services.
Our standard fees for services are as follows:
1. Investment Management Services
Our fee schedule for investment management services is as indicated below:
Market Value of Portfolio Max. Annual Fee
First $ 250,000 1.95%
Next $ 250,000 1.80%
Next $ 500,000 1.60%
Next $1,000,000 1.30%
Over $2,000,000 1.00%
Quarterly Fee Calculation Formula
(Blended Annual Rate) x (Value of Assets under Management at calendar quarter-end)/365
x (The number of days in the calendar quarter)
BRADLEY WEALTH BROCHURE 6
Our fee schedule for investment management services is negotiable. The final fee is outlined in our investment
management agreement. Please also review the Types of Clients section for more details regarding our
minimum investment value of $250,000. We also reserve the right to accept investment accounts of lesser
value based upon specific criteria such as the anticipation of additional assets, the dollar amount of assets to be
managed, related accounts, account composition, etc., that we deem pertinent.
• Please Note. There is no Pontera Platform Subscription Fee. Clients will not pay Pontera
subscription or platform fees for the retirement savings accounts and assets we access through the platform.
The value of the retirement accounts or assets managed on the platform will be included in a client’s
aggregate asset under management for advisory fee billing purposes.
2. Third-Party Asset Management Services
Depending on the program, the aggregate fee for third-party asset management services ranges from 1.25% to
1.95% per annum. The fees are based on the account value and rate determined by the specific third-party asset
manager. Generally, the per annum amount includes the fees assessed by our firm. The final fee and other
charges are outlined in the third-party asset manager’s Brochure (Form ADV Part 2A), management agreement,
and other disclosure documents. Our arrangements with third-party asset managers are typically sub-advisory
or referral-based (i.e., pursuant to a solicitor’s arrangement). When we receive referral fees from a third-party
asset manager, clients must acknowledge receipt of a disclosure statement that outlines the referral
compensation.
3. Automated Investment Advisory Services
Our annual fee for this platform is an asset-based fee not to exceed 1.50% which is shared between our firm and
Betterment. This fee will be prorated and billed on a monthly basis in arrears, based on your average daily
balance for the prior month. Betterments share of the fee is a wrap fee that includes all the services provided by
Betterment and Betterment Securities through the Betterment for Advisors platform, including advisory
services, custody of assets, execution and clearing of transactions, and account reporting. Betterment collects
wrap fees directly from you pursuant to the terms of the sub-advisory agreement between Betterment and you.
We also pay a fixed monthly fee to Betterment for the use of the platform.
4. Financial Planning & Consultation Services
Our fees for financial planning and consultation services are assessed at either fixed fees or an hourly rate. The
annual fixed fees generally range from $2,500 to $10,000, and hourly fees are assessed at a fixed rate of $150.
Our annual fees for financial planning services are negotiable; however, the hourly rate is non-negotiable.
If, after the first year, a client chooses ongoing financial planning services, we will assess fees for financial
planning and consultation services annually. The annual fees for ongoing financial planning services are
assessed at the most beneficial fee structure (i.e., fixed fees or an hourly rate) as determined by the client’s
financial circumstances, particular ongoing needs of a client, value of investable assets, scope of services, the
complexity of a client’s financial situation, and frequency of the planning/consultative sessions required.
We assess fees for ongoing financial planning services on the first anniversary of the client’s initial engagement,
and on each anniversary, the financial planning agreement remains in effect.
5. Retirement Plan Advisory Services
Our retirement plan consulting services fees are assessed at an annual rate of up to 1 basis point (0.01%). The
fees are based on a percentage of the market value of includable retirement plan assets. Our fees for retirement
plan advisory services are negotiable.
6. Alternative Investment Advisement Services
Fees for alternative investment advisement are assessed in accordance with the investment management fee
schedule herein. When calculating advisory fees, the value of any alternative investment, which generally
reflects the initial purchase (or the most recent valuation reported by the issuer or account custodian), is
included as a part of a client’s aggregate “assets under management” (i.e., included with the value of all advisory
accounts).
7. Financial Education Seminars
There are no fees for financial education seminars.
Billing Procedures
The specific details of our billing procedures are as follows:
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| Account Minimums and Types of Clients — Form ADV Part 2A (3/18/2026) [Brochure] |
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Types of Clients
Our firm generally provides investment advice to individuals, high net-worth individuals, pensions, profit-
sharing plans, corporations, trusts, estates, charitable organizations, and other business entities.
Investment Management Services
We prefer that clients make an initial minimum investment of $250,000. Nonetheless, we reserve the right to
waive our minimum requirement based on other criteria (e.g., pre-existing relationships, related accounts, the
anticipation of additional assets, etc.) that we deem pertinent.
Third-party Investment Management Services
Notwithstanding our minimum investment value stated herein, the minimum investment value for third-party
asset management services may vary according to the program or platform.
METHODS OF ANALYSIS, INVESTMENT STRATEGIES, AND RISK OF LOSS
Methods of Analysis and Investment Strategies
We generally use fundamental analysis methods to evaluate individual securities. Our primary sources of
information include, but are not limited to, research materials prepared by others, the inspection of corporate
activities, financial newspapers and magazines, annual reports, prospectuses, and corporate press releases.
Fundamental analysis consists of calculating financial ratios and reviewing cyclical trends of industries in
conjunction with monetary policy indicators to assess the overall performance and profitability of markets and
companies.
BRADLEY WEALTH BROCHURE 9
Our investment management strategies consist of strategic asset allocation, diversification, and risk
management. Based on a client’s financial circumstances, investment objectives, and risk tolerance, we typically
recommend stocks, bonds, mutual funds, exchange-traded funds, real estate investment trusts, third- party
asset managers, and if suitable alternative investments for portfolio holdings.
Depending on a client’s financial circumstances and the suitability of the strategy, we may also recommend
third-party asset managers, alternative investments, and more tactical and short-term strategies.
As a part of our analysis method and due diligence of third-party asset managers, we review and evaluate the
investment style or methodology, years in the business, assets under management, regulatory status, and
relative portfolio costs. After determining that a third-party asset manager meets our initial selection
requirements, we continue to monitor the performance of the third-party asset managers to ensure that the
platforms are continually providing the performance and value for which they were initially selected. We will
provide clients with a copy of each third-party asset manager’s Brochure (Form ADV Part 2A), which includes
information regarding methods of analysis and investment strategies.
As a part of our due diligence for alternative investments, we review, amongst other factors, the investment
strategy, performance, reputation, financial strength, reporting methodologies, and pricing criteria of the issuer
or company that manages the alternative investment.
When considering alternative investments as a part of a client portfolio, we consider the client’s net worth or
annual income, other financial circumstances, and comprehensive investment goals. Clients must also
acknowledge an understanding of the various risk factors that are associated with such investments. Alternative
strategies are optional, and clients are under no obligation to consider or accept our recommendations relative
to any investment in an alternative strategy.
Material Risks of Methods of Analysis and Investment Strategies
INVESTING IN SECURITIES INVOLVES A RISK OF LOSS THAT CLIENTS SHOULD BE
PREPARED TO BEAR.
Notwithstanding the method of analysis or investment strategy employed, there is no guarantee that portfolio
holdings or investment assets will achieve the desired investment objectives. Clients could experience losses by
investing based on our strategies, and the client alone will bear such losses. The value of investment assets may
be affected by one or more of the following risks, any of which could cause an investment’s return, price of
shares, or yield to fluctuate:
• General Market Risk. Markets can, as a whole, go up or down on various news releases or for no
explanation. This uncertainty means that, at times, the price of specific securities could go up or down
without real cause and may take some time to recover any lost value. Adding additional securities may not
help minimize this risk since market fluctuations generally affect all securities. Therefore, market
fluctuations will ultimately affect a client’s portfolio holdings.
• Interest Rate Risk. Changes in interest rates will affect the value of a portfolio’s holdings invested in
fixed-income securities. The value of fixed-income securities is more inclined to decrease as interest rates
increase. This decrease in value may not be offset by income from new investments or other portfolio
holdings. Interest rate risk is generally greater for fixed-income securities with longer maturities.
• Credit Risk. An issuer or guarantor of a fixed-income security may be unable or unwilling to make timely
payments of interest or principal or honor its obligations otherwise. The issuer or guarantor may default,
causing a loss of the entire principal amount of a security. An issuer’s credit rating reflects the degree of
risk for a particular security. There is the possibility that the credit rating of a fixed-income security may
be downgraded after purchase, which will adversely affect its value and a client’s portfolio holdings.
... |
| Sector | Form 13F Holdings | Value ($M) | |
|---|---|---|---|
| Alphabet Inc | 14.9 | ||
| Apple Inc | 14.9 | ||
| Wal Mart Stores Inc | 12.5 | ||
| Costco Wholesale Corp /NEW | 11.7 | ||
| J P Morgan Chase & Co | 11.5 | ||
| American Express Co | 11.5 | ||
| Nvidia Corp | 10.9 | ||
| Amazon Com Inc | 10.4 | ||
| Microsoft Corp | 9.3 | ||
| Alphabet Inc | 4.0 | ||
| View All | |||
| Holdings by Sector ($M) |
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| AUM Breakdown | Accounts | AUM ($M) |
|---|---|---|
| By Client Type | ||
| (a) Individuals (other than high net worth individuals) | 152 | 47.5 |
| (b) Individuals (high net worth individuals) | 52 | 149.3 |
| (c) Banking or thrift institutions | 0 | 0.0 |
| (d) Investment companies | 0 | 0.0 |
| (e) Business development companies | 0 | 0.0 |
| (f) Pooled investment vehicles | 0 | 0.0 |
| (g) Pension and profit sharing plans | 0 | 0.0 |
| (h) Charitable organizations | 0 | 0.0 |
| (i) State or municipal government entities | 0 | 0.0 |
| (j) Other investment advisers | 0 | 0.0 |
| (k) Insurance companies | 0 | 0.0 |
| (l) Sovereign wealth funds and foreign official institutions | 0 | 0.0 |
| (m) Corporations or other businesses not listed above | 0 | 0.0 |
| (n) Other | 0 | 0.0 |
| Total | 1,006 | 196.7 |
| By Discretionary | ||
| Discretionary | 1,006 | 196.7 |
| Non-Discretionary | 0 | 0.0 |
| Total | 1,006 | 196.7 |
| By Non-United States Persons | ||
| Non-United States Persons | 0.0 | |
| United States Persons | 196.7 | |
| Total | 1,006 | 196.7 |
| EDGAR Form | CIK | 2011 - 2026 |
|---|---|---|
| 13F-HR | [0001861678] |
| Firm Profile (Form ADV) | |
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| Discretionary AUM | $0.0B |
| Serves | Institutional, Retail |
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