Trueman Brown LLC

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Trueman Brown LLC
CRD #141602
SEC #801-120742
CIK #
AUM 196.1 M (2026-03-25)
Employees 2 (50% Investors, 0% Brokers)
Fees
Minimum
Phone847-228-1968
Address765 Ela Road
Lake Zurich, IL 60047
Source [IAPD]
Total AUM ($M)
200160120804002006201320202027
Fees and Compensation — Form ADV Part 2A (3/25/2026) [Brochure]
Item 5. Fees and Compensation
         Trueman Brown offers its services on a fee basis, which include hourly and/or fixed fees, as well as fees
         based upon assets under management. Additionally, certain of Trueman Brown’s Supervised Persons, in
         their individual capacities, offer insurance products under a commission arrangement.

Page 5                                                                                                             © MarketCounsel 2026

         Trueman Brown, LLC Disclosure Brochure

         Financial Planning and Consulting Fees

         Trueman Brown charges a fixed fee and/or hourly fee for its standalone financial planning and consulting
         services. These fees are negotiable, but generally range from $1,500 to $8,000 on a fixed fee basis
         and/or $300 on an hourly basis. This fee is largely determined by the level and scope of the services and
         the professional engaged to render them. If the client engages Trueman Brown for additional investment
         advisory services, Trueman Brown may offset all or a portion of its fees for those services based upon the
         amount paid for the financial planning and/or consulting services. Certain of the firm’s financial planning
         and consulting services may also be provided to existing investment management clients on an ongoing
         basis at no additional charge to the client.

         Prior to engaging Trueman Brown to provide financial planning and/or consulting services, the client is
         required to enter into a written agreement with Trueman Brown setting forth the terms and conditions of
         the engagement. Generally, Trueman Brown requires one-half of the financial planning or consulting fee
         (estimated hourly or fixed) payable upon entering the written agreement. The balance will typically be
         due upon delivery of the financial plan or completion of the agreed upon services.

         Investment Management Fee

         Trueman Brown provides investment management services for an annual fee based upon a percentage
         of the market value of the assets being managed by Trueman Brown. This fee is prorated and charged
         quarterly, in arrears, based upon the market value of the assets on the last day of the quarter. The
         annual varies between 0.25% and 1.00% of the assets being managed by Trueman Brown, depending
         upon the account size, composition of a client’s portfolio and the type of investment management
         services to be rendered, as follows:

                                       PORTFOLIO VALUE                    BASE FEE

                                         up to $1,000,000                   1.00%
                                     $1,000,000 - $3,500,000                0.75%
                                     $3,500,000- $7,000,000                 0.65%
                                    $7,000,000 - $10,000,000                0.60%
                                    $10,000,000 - $15,000,000               0.55%
                                    $15,000,000 - $20,000,000               0.45%
                                          Above $20,000,000                 0.25%

         Trueman Brown’s annual fee is exclusive of, and in addition to brokerage commissions, transaction fees
         and other related costs and expenses which are incurred by the client.         Trueman Brown does not,
         however, receive any portion of these commissions, fees and costs (other than insurance commissions
         which are not part of the investment management services).

Page 6                                                                                                        © MarketCounsel 2026

         Trueman Brown, LLC Disclosure Brochure

         If a valuation for private securities is not available through the custodian, the Firm will typically rely on the
         valuation provided by the issuer.       Because valuations may only be provided periodically (including
         monthly, quarterly or even annually), the Firm can be billing on a valuation that would be different if
         updated. That valuation can be higher or lower depending on the increase or decrease in value of the
         private investment. The Firm includes cash in a client’s account in determining the valuation for billing
         purposes. The Firm may, in its sole discretion, not include cash in determining the fee, especially where a
         client has a high percentage of cash for reasons other than the Firm's investment management decision.

         Fee Discretion

         Trueman Brown, in its sole discretion, may negotiate to charge a lesser management fee based upon
         certain criteria (i.e., anticipated future earning capacity, anticipated future additional assets, dollar amount
         of assets to be managed, related accounts, account composition, pre-existing client, account retention,
         pro bono activities, etc.).

         Fees Charged by Financial Institutions

         As further discussed in response to Item 12 (below), Trueman Brown recommends that clients utilize the
         brokerage and clearing services of Fidelity Institutional Wealth Services (“Fidelity”) for investment
         management accounts.

         Trueman Brown may only implement its investment management recommendations after the client has
         arranged for and furnished Trueman Brown with all information and authorization regarding accounts with
         appropriate financial institutions. Financial institutions include, but are not limited to, Fidelity, any other
         broker-dealer recommended by Trueman Brown, broker-dealer directed by the client, trust companies,
         banks, etc. (collectively referred to herein as the “Financial Institutions”).

         Clients may incur certain charges imposed by the Financial Institutions and other third parties such as
...
Account Minimums and Types of Clients — Form ADV Part 2A (3/25/2026) [Brochure]
Item 7. Types of Clients
         Trueman Brown provides its services to individuals, pension and profit sharing plans, trusts, estates,
         charitable organizations, corporations and business entities.

         No Minimums

         Trueman Brown does not impose a minimum portfolio value or minimum annual fee for starting and
         maintaining an investment management relationship.

Page 8                                                                                                            © MarketCounsel 2026

         Trueman Brown, LLC Disclosure Brochure
AUM Breakdown Accounts AUM ($M)
By Client Type
(a) Individuals (other than high net worth individuals) 83 19.7
(b) Individuals (high net worth individuals) 45 171.4
(c) Banking or thrift institutions 0 0.0
(d) Investment companies 0 0.0
(e) Business development companies 0 0.0
(f) Pooled investment vehicles 0 0.0
(g) Pension and profit sharing plans 1 5.0
(h) Charitable organizations 0 0.0
(i) State or municipal government entities 0 0.0
(j) Other investment advisers 0 0.0
(k) Insurance companies 0 0.0
(l) Sovereign wealth funds and foreign official institutions 0 0.0
(m) Corporations or other businesses not listed above 0 0.0
(n) Other 0 0.0
Total 373 196.1
By Discretionary
Discretionary 372 191.1
Non-Discretionary 1 5.0
Total 373 196.1
By Non-United States Persons
Non-United States Persons 0.0
United States Persons 196.1
Total 373 196.1
Firm Profile (Form ADV)
Discretionary AUM$0.1B
ServesInstitutional, Retail
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