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| G W Henssler & Associates Ltd
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| CRD # | 104545 |
| SEC # | 801-37240 |
| CIK # | 0001080369 |
| AUM | 3,814.5 M (2026-03-31) |
| Employees | 88 (41% Investors, 0% Brokers) |
| Fees | |
| Minimum | |
| Phone | 770-429-9166 |
| Address | 3735 Cherokee Street Kennesaw, GA 30144 |
| Source | [IAPD] [EDGAR] [Website] [Twitter] [Facebook] [Instagram] |
| Total AUM ($B) |
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| Fees and Compensation — Form ADV Part 2A (3/31/2026) [Brochure] |
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Item 5 – Fees and Compensation
All fees charged by Henssler are subject to negotiation.
The specific manner in which fees are charged by Henssler is established in a client’s written agreement with Henssler. Advisory
fees paid by clients are generally based upon a percentage of assets under management, or an hourly or fixed rate, and will
depend upon the type and size of the account and the specific financial strategy employed. Henssler generally bills its fees on a
monthly or quarterly basis in advance. Unless otherwise specifically negotiated and agreed to by Henssler, Client authorizes
Henssler to directly debit fees from their accounts. Clients occasionally request to pay their fee by credit card. Henssler may
accommodate such a request but may require an additional three percent (3%) administrative fee to offset its costs associated
with accepting the credit card payment. Upon termination of any account, any prepaid, unearned fees will be promptly
refunded. Any earned, unpaid fees will be due and payable. Henssler may provide certain services to clients, employees of the
firm, their friends and family members, or certain trade groups, businesses, or classes of individuals on a discounted or gratuitous
basis (the “Discounted Services”). The provision of these Discounted Services should not have an impact upon the fees charged or
services rendered by Henssler to other clients.
Henssler may also suggest that certain qualified clients invest in privately offered securities, including pooled investments such as
private equity, debt, real estate, and natural resources. These investments often have a delay in valuations for billing purposes
received from the managers of those investments. For clients that hold these privately offered securities, the most current market
value will be used for advance billing purposes. Henssler will ensure the value used is current as of the prior billing quarter. This
may result in a higher or lower fee based on the current value of the investment. For these privately offered securities, we bill on
called capital balances.
Henssler’s fees are exclusive of brokerage commissions, transaction fees and other related costs and expenses, which may be
incurred by the client. Clients may incur certain charges imposed by custodians, brokers, third-party separate account managers
and other third parties such as fees charged by managers, custodial fees, deferred sales charges, odd-lot differentials, transfer
taxes, wire transfer and electronic fund fees, and other fees and taxes on brokerage accounts and securities transactions. Mutual
funds and exchange-traded funds also charge internal management fees, which are disclosed in a fund’s prospectus. Such
charges, fees and commissions are in addition to Henssler’s fee.
Item 12 – Brokerage Practices further describes the factors that Henssler considers in selecting or recommending broker-dealers
for client transactions and determining the reasonableness of their compensation (for example, commissions).
Henssler Automated Investment Management
Through the Henssler Automated Investment Management Program, Henssler Financial has combined a computerized digital
asset management platform with carefully conceived exchange-traded fund portfolios designed to cater to your risk tolerances
and time frame for your investing goals. The ETFs used for investment offer exposure to a particular asset class, industry,
commodity, or region in addition to being more transparent in terms of their underlying holdings. ETFs are filtered through a
carefully selected set of stringent criteria to ensure diversity and cost efficiency.
Program Includes:
Electronic Communications
This includes online account setup, dedicated email for questions, dedicated voicemail system (with responses primarily via
email), eStatements and eBilling.
Henssler Financial — 7
Automatic Daily Trading
Depending on the strategy and risk profile indicated by the client, the account can be set to automatically trade daily if
necessary to maintain a portfolio designed for optimal long-term wealth.
Automatic Rebalancing
Portfolios are monitored by a computerized system daily, and automatically rebalanced when an asset class weight drifts too
far from the intended target. Inherent market volatility causes investments to rise and fall in value, so rebalancing helps
ensure that your portfolio stays on track with your targeted level of risk.
Automatic Tax Loss Harvesting
If selected, tax-loss harvesting is available for clients with invested assets of $50,000 or more. By realizing a loss in a security
that has experienced a loss, investors are able to offset taxes on both gains and income. However, the ability to realize
significant tax benefits from this strategy depends upon a variety of factors, and no assurance can be offered that a particular
investor will in fact realize significant tax benefits.
Fee Structure:
Annual Fee 0.5%, billed quarterly
Minimum Investment $5,000
Financial Consulting Services
At Henssler Financial, we understand that it is not just the highly affluent who need financial advice. In fact, some of the most
important planning and decision making should done when you are young and have a long career ahead of you. Generally
speaking, the earlier you can start making smart financial decisions, the better positioned you will be when it comes time to buy
your first home, send your children to college, get out of debt, and finally retire.
The problem is that traditional financial planning fee models are not typically conducive to serving those individuals and families
who don’t have at least $1 million in investable assets. Therefore, we have a created a program designed specifically for those
... |
| Account Minimums and Types of Clients — Form ADV Part 2A (3/31/2026) [Brochure] |
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Item 7 – Types of Clients GWH provides portfolio management services to individuals, high-net-worth individuals, corporate pension and profit-sharing plans, charitable institutions, foundations, endowments, trust accounts, municipalities, other investment advisors, a registered mutual fund and other U.S. and international institutions. Henssler is always interested in expanding its client base and will consider taking on additional types of clients based upon the situation. |
| CIK | Period |
|---|---|
| 0001080369 |
| Sector | Form 13F Holdings | Value ($B) | |
|---|---|---|---|
| Apple Inc | 0.1 | ||
| Alphabet Inc | 0.1 | ||
| Microsoft Corp | 0.1 | ||
| Nvidia Corp | 0.0 | ||
| American Electric Power Co Inc | 0.0 | ||
| Sempra Energy | 0.0 | ||
| Amazon Com Inc | 0.0 | ||
| Southern Co | 0.0 | ||
| Arista Networks Inc | 0.0 | ||
| Evergy Inc | 0.0 | ||
| BB&T Corp | 0.0 | ||
| Travelers Companies Inc | 0.0 | ||
| Total Sa | 0.0 | ||
| Fifth Third Bancorp | 0.0 | ||
| Agnico Eagle Mines Ltd | 0.0 | ||
| Allstate Corp | 0.0 | ||
| Hasbro Inc | 0.0 | ||
| Facebook Inc | 0.0 | ||
| Intercontinentalexchange Group Inc | 0.0 | ||
| Coca Cola Co | 0.0 | ||
| Entergy Corp /DE/ | 0.0 | ||
| Wal Mart Stores Inc | 0.0 | ||
| Prev | Page 1 | Next | |||
| AUM Breakdown | Accounts | AUM ($B) |
|---|---|---|
| By Client Type | ||
| (a) Individuals (other than high net worth individuals) | 876 | 0.3 |
| (b) Individuals (high net worth individuals) | 733 | 3.0 |
| (c) Banking or thrift institutions | 0 | 0.0 |
| (d) Investment companies | 1 | 0.0 |
| (e) Business development companies | 0 | 0.0 |
| (f) Pooled investment vehicles | 0 | 0.0 |
| (g) Pension and profit sharing plans | 107 | 0.5 |
| (h) Charitable organizations | 8 | 0.0 |
| (i) State or municipal government entities | 2 | 0.0 |
| (j) Other investment advisers | 1 | 0.0 |
| (k) Insurance companies | 0 | 0.0 |
| (l) Sovereign wealth funds and foreign official institutions | 0 | 0.0 |
| (m) Corporations or other businesses not listed above | 18 | 0.0 |
| (n) Other | 0 | 0.0 |
| Total | 5,395 | 3.8 |
| By Discretionary | ||
| Discretionary | 4,575 | 3.1 |
| Non-Discretionary | 820 | 0.7 |
| Total | 5,395 | 3.8 |
| By Non-United States Persons | ||
| Non-United States Persons | 0.0 | |
| United States Persons | 3.8 | |
| Total | 5,395 | 3.8 |
| EDGAR Form | CIK | 2011 - 2026 |
|---|---|---|
| 13F-HR | [0001080369] |
| Firm Profile (Form ADV) | |
|---|---|
| Discretionary AUM | $0.9B |
| Clients | 21 |
| Serves | Institutional, Retail |
| Related Firms | State | AUM |
|---|---|---|
|
G W Henssler & Associates Ltd
✚
|
GA | 3,814.5 M |
|
Henssler Asset Management LLC
✚
|
GA |
| Comparable Firms | State | AUM |
|---|---|---|
|
Alamo Advisors LP
✚
|
TX | 3,867.2 M |
|
BFC Planning Inc
✚
|
IA | 3,841.2 M |
|
Highland Capital Management LLC
✚
|
TN | 3,833.4 M |
|
Miller Howard Investments Inc
✚
|
NY | 3,810.8 M |
|
Kingswood Wealth Advisors LLC
✚
|
CA | 3,800.7 M |
|
van Berkom and Associates Inc
✚
|
3,798.6 M | |
|
Alken Asset Management Ltd
✚
|
3,796.6 M | |
|
Schwartz Investment Counsel Inc
✚
|
MI | 3,785.3 M |
|
GFS Advisors LLC
✚
|
TX | 3,762.0 M |
|
Beaumont Financial Advisors LLC
✚
|
MA | 3,758.6 M |