Gen-Wealth Partners Inc

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Gen-Wealth Partners Inc
CRD #281330
SEC #801-118828
CIK #0002023375
AUM 394.8 M (2026-04-16)
Employees 9 (89% Investors, 22% Brokers)
Fees
Minimum
Phone616-931-1270
Address244 East Main Avenue
Zeeland, MI 49464
Source [IAPD] [EDGAR] [Website] [Twitter] [LinkedIn]
Total AUM ($M)
4003202401608002010201520212027
Fees and Compensation — Form ADV Part 2A (4/16/2026) [Brochure]
5. FEES AND COMPENSATION
FINANCIAL PLANNING

The Advisor’s financial planning services are offered on a fixed fee and hourly fee basis.
The Advisor charges a fixed fee when a client requests a financial plan on multiple topics. The
fixed financial planning fee ranges from $2,500 to $10,000. The fee is negotiable and is based
upon the number of topics covered, the amount of time required to write the plan, and the areas of
research involved.
The Advisor charges an hourly fee when clients request financial planning for an isolated topic.
The hourly fee is $250. The fee is negotiable based upon the type of planning selected and the
amount of research to be conducted.
One half of the estimated hourly fee and fixed fee is due upon signing the financial planning
agreement. The remainder is due at the conclusion of the financial planning service. The client can
pay for these services by check, credit/debit card or have fee deducted from an account managed
by Advisor. For prepaid fees in excess of $500, services will be completed within six months of
the date fees are received.
A client may terminate the financial planning service for any reason within the first five (5)
business days after signing the contract without any cost or penalty. Thereafter, the contract may
be terminated by either the client or the Advisor at any point in time through written notice to the
party’s respective address of record. After the first five (5) business days, for hourly financial
planning services, the client will receive a prorated refund of the prepaid fees based upon the
number of hours completed. For example, if the client prepaid $500 and one hour of work was
completed, the client will receive a $250 refund. The refund will be paid to the client by company
check within 30 days of receipt of termination. Also, after the first five (5) business days, for fixed
fee financial planning services, the client will receive a prorated refund of the prepaid fees based
upon the amount of work completed. For example, if the client prepaid $1,000 and 25 percent of
the work was completed, the client will receive a $750 refund. ($1,000 - $250 = $750) The refund
will be paid to the client by company check within 30 days of receipt of termination.
PORTFOLIO MANAGEMENT SERVICES AND RECOMMENDATION AND MONITORING OF
INSTITUTIONAL STRATEGISTS
The following fee range took effect in October 2024. Legacy clients may be under a different
fee schedule. Our management fee is based on a percentage of the assets under management. Our

Generational Wealth, Inc.                       Page 6                         ADV Part 2A – 4/16/2026

management fee ranges between 0.80% to 1.75%. The management fee may be negotiable.
Clients participating in the Gen-Wealth Multi-Strategy Platform Program will be assessed a
platform fee of 0.25%. This fee is in addition to the portfolio management fee.
When we use the services of the Institutional Strategist, the above fees are separate and distinct
from the platform fee and the Institutional Strategist’s management fee. The maximum Envestnet
annual platform fee is 0.50%. The Envestnet platform fee is calculated and collected at the same
time the Advisor’s fee is collected (See below). The maximum MMC annual platform fee is 0.75%.
The MMC annual fee is calculated and collected monthly in arrears, which is at a separate interval
than the Advisor’s fee (See below). Envestnet and MMC’s platform fees include the Institutional
Strategists’ management fees.
When we use Altruist LLC’s Model Marketplace, their fees are in addition to our management fee
and range between 0.00% to 1.00%. The Model Marketplace fee schedule is available at
altruist.com/legal. The fees are automatically debited from clients’ accounts, according to the
instruction of the Advisor.
Notwithstanding our above fee schedule, the minimum annual fee is $2,500. In addition, a
quarterly $10.00 technology fee will be charged to each account.
BILLING METHOD
Unless noted above, all fees will be calculated, accrued and due quarterly in advance. The fee is
negotiable based upon the size of the account and/or if the client has multiple accounts within
his/her household managed by the Advisor. The fee will be based upon the previous quarter-end
account value. The client will be asked to authorize the Advisor with the ability to withdraw the
fee directly from the client’s account. The client may terminate this authorization at any time.
The Advisor is authorized to designate one or more accounts within a client household from which
advisory fees will be deducted. In the absence of specific client instructions, the Advisor may
select any managed account within the household for fee deduction. Clients may, at any time,
designate one or more specific accounts from which fees should be deducted, and such deductions
will be executed by the qualified custodian pursuant to the client’s authorization.
The custodian will send a quarterly account statement, indicating the amount of advisory fees
withdrawn from the client’s Account. The Advisor urges clients to carefully review their
statements and notify the firm of any discrepancies as soon as possible.
CUSTODIAN AND OTHER FEES
Additionally, clients may incur certain charges imposed by custodians, brokers, and other third
parties such as fees charged by mutual fund managers, custodial fees, deferred sales charges, odd-
lot differentials, transfer taxes, wire transfer and electronic fund fees, and other fees and taxes on
brokerage accounts and securities transactions.
A client may terminate the Investment Management Agreement for any reason at any time and
within the first five (5) business days after signing the contract and receive a 100% refund of any
fees paid without any cost or penalty. The refund will be paid by direct deposit back into the
client’s account. Thereafter, the Agreement may be terminated at any time by giving seven (7)
...
Account Minimums and Types of Clients — Form ADV Part 2A (4/16/2026) [Brochure]
7. TYPES OF CLIENTS
The Advisor’s services are offered to individuals and high net worth individuals. The Advisor
requires a minimum of $250,000 in managed accounts per household. This requirement may be
waived at the discretion of the Advisor.
Please see Item 4 above for the minimum investment requirements for the Gen-Wealth Multi-
Strategy Platform Program.
Sector Form 13F Holdings Value ($M)
Coca Cola Co 4.3
Wal Mart Stores Inc 4.0
Caterpillar Inc 4.0
Chevron Corp 3.7
Johnson & Johnson 3.3
Procter & Gamble Co 3.1
Microsoft Corp 3.0
Amazon Com Inc 2.7
J P Morgan Chase & Co 2.7
Apple Inc 2.7
View All
Holdings by Sector ($M)
3502802101407002024202520262027
AUM Breakdown Accounts AUM ($M)
By Client Type
(a) Individuals (other than high net worth individuals) 566 149.0
(b) Individuals (high net worth individuals) 99 245.8
(c) Banking or thrift institutions 0 0.0
(d) Investment companies 0 0.0
(e) Business development companies 0 0.0
(f) Pooled investment vehicles 0 0.0
(g) Pension and profit sharing plans 0 0.0
(h) Charitable organizations 0 0.0
(i) State or municipal government entities 0 0.0
(j) Other investment advisers 0 0.0
(k) Insurance companies 0 0.0
(l) Sovereign wealth funds and foreign official institutions 0 0.0
(m) Corporations or other businesses not listed above 0 0.0
(n) Other 0 0.0
Total 2,121 394.8
By Discretionary
Discretionary 2,121 394.8
Non-Discretionary 0 0.0
Total 2,121 394.8
By Non-United States Persons
Non-United States Persons 0.0
United States Persons 394.7
Total 2,121 394.8
EDGAR Form CIK 2011 - 2026
13F-HR [0002023375]
Firm Profile (Form ADV)
Discretionary AUM$0.1B
ServesInstitutional, Retail
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