Generational Private Wealth LLC

Fees and Compensation
Form ADV Part 2A, Item 5
The client can engage GPW to provide discretionary wealth management or investment
management services on a fee-only basis. GPW’s annual wealth management fee shall range
between 0.25% and 1.25% of the assets placed under GPW’s management and is based on the
balance of the accounts managed and services provided.
GPW’s fees will be calculated on a quarterly basis at the end of each calendar quarter applying
the period ending values. For the period in which an account is opened, initial fees will be prorated
for the amount of days in the cycle using period end balances.
The annual fee for investment management services provided are based upon a percentage (%)
of the market value of the Assets under management in accordance with the fee schedule in the
Agreement signed by the Client. GPW considers cash to be an asset class and part of Assets
under management and subject to the same fee calculation as the Client’s non-cash investments.
GPW generally requires a minimum account size of $20,000,000 for investment management
services. However, GPW, in its sole discretion, may reduce its minimum account size and/or
charge a lesser investment management fee for bundled and unbundled services based upon
certain criteria (i.e., anticipated future earning capacity, or additional assets, dollar amount of
assets to be managed, related accounts, account composition, negotiations with client.
Payment for management fees will be made by the qualified custodian holding the client’s funds
and securities provided the client provides written authorization permitting the fees to be paid
directly from the client’s account. GPW will not have access to client funds for payment of fees

without client consent in writing. Further, the qualified custodian agrees to deliver a quarterly
account statement directly to the client showing all disbursements from the account. The client is
encouraged to review their account statements for accuracy. GPW will receive a duplicate copy
of the statement that was delivered to the client. Alternatively, GPW may invoice clients directly
for portfolio management fees. When clients are billed directly, payment is due upon receipt of
GPW’s invoice.

General Information
Termination of the Advisory Relationship: An advisory client will have a period of five (5)
business days from the date of signing the investment advisory agreement to unconditionally
rescind the agreement and receive a full refund of all fees. Thereafter, either party may terminate
the investment advisory agreement with 30 days written notice. Upon termination, fees will be
prorated to the date of termination. Any unearned fees will be refunded to the client.
Mutual Fund Fees: All fees paid to GPW for investment advisory services are separate and
distinct from the fees and expenses charged by mutual funds, sub-advisors, and/or ETFs to their
shareholders. These fees and expenses are described in each fund’s prospectus. These fees will
generally include a management fee, other fund expenses, and a possible distribution fee. A
client could invest in a mutual fund directly, without our services. In that case, the client would not
receive the services provided by our firm which are designed, among other things, to assist the
client in determining which mutual fund or funds are most appropriate to each client’s financial
condition and objectives. Accordingly, the client should review both the fees charged by the funds
and our fees to fully understand the total amount of fees to be paid by the client and to thereby
evaluate the advisory services being provided.
Additional Fees and Expenses: In addition to our advisory fees, clients are also responsible for
the fees and expenses charged by custodians and imposed by broker dealers, including, but not
limited to, any transaction charges imposed by a qualified custodian/broker dealer with which an
independent investment manager effects transactions for the client’s account(s). Please refer to
the “Brokerage Practices” section (Item 12) of this Form ADV for additional information.
Grandfathering of Minimum Account Requirements: Pre-existing advisory clients are not
subject to GPW’s minimum account requirements and advisory fees in effect at the time the client
entered into the advisory relationship. Therefore, our firm’s minimum account requirements will
differ among clients.
Custodian Fees: The account Custodian may charge fees, which are in addition to and separate
from the investment advisory service fee. Custodians may charge accounts for various transaction
costs, retirement plan and administration fees.
ERISA Accounts: GPW is deemed to be a fiduciary to advisory clients that are employee benefit
plans or individual retirement accounts (IRAs) pursuant to the Employee Retirement Income and
Securities Act (“ERISA”), and regulations under the Internal Revenue Code of 1986 (the “Code”),
respectively. As such, our firm is subject to specific duties and obligations under ERISA and the
Internal Revenue Code that include among other things, restrictions concerning certain forms of
compensation.
Advisory Fees in General: Clients should note that similar advisory services may (or may not)
be available from other registered (or unregistered) investment advisers for similar or lower fees.

               Performance-Based Fees and Side-By-Side Management
Form ADV Part 2A, Item 6

Types of Clients
Form ADV Part 2A, Item 7
GPW offers personalized investment supervisory services to high net worth individuals,
individuals, trusts, employer sponsored retirement plans, endowments and foundations. Client
relationships vary in scope and length of service.

Required Minimum Client Accounts
GPW requires a minimum of $20,000,000 to establish a new advisory account; however, the
minimum may be waived at the sole discretion of the firm.

             Methods of Analysis, Investment Strategies and Risk of Loss
Form ADV Part 2A, Item 8
Before designing investment plans for clients, GPW will evaluate the client’s current investments
to determine whether the client’s goals harmonize with the client’s financial objectives. In
designing investment plans for clients, GPW relies upon the information supplied by the client and
client’s other professional advisors. Such information may pertain to the client’s financial situation,
estate planning, tax planning, risk management, short-term and long-term lifetime financial goals
and objectives, investment time horizon, and perceived current tolerance for risk. GPW will design
and propose a portfolio to help clients attain the client’s financial goals.
This information will become the basis for the strategic asset allocation plan which GPW believes
will best meet the client’s stated personal financial goals. The strategic asset allocation provides
for investments in those asset classes which GPW believes will possess attractive combinations
of return, risk, and correlation over the long term.
When GPW invests client assets, asset allocation techniques are used which include stocks and
bonds of varying characteristics and from both the United States and foreign markets. GPW
invests for the long term and expects that not all investments in a given portfolio will perform in
unison with other assets in the same portfolio. GPW manages money for the clients’ downside
protection, in addition to upside gain. GPW does not systematically re-balance the portfolio on a
calendar basis, but monitors each portfolio’s asset allocation and will make adjustments where
appropriate. GPW’s portfolio management decisions are made considering only the assets being
managed and not with regards to other investments the client may hold.
GPW may also provide advice on any type of investment held in a client’s portfolio at the inception
of the advisory relationship. GPW will explore other investment options at the client’s request.
Additionally, GPW reserves the right to advise clients on any other type of investment that it
deems appropriate based on the client’s stated goals and objectives.

GPW utilizes a fundamental analysis approach. A fundamental approach to investment analysis
includes such factors as economic conditions, earnings, industry outlook, political conditions (as
they relate to the investment), historical data, price/earnings ratios, dividends, general level of
interest rates, company management and tax benefits. Sources of information include academic
research and journals, research materials prepared by others, corporate rating services, annual
reports, prospectuses, filings with the Securities and Exchange Commission, and company press
releases.
Other sources that the firm uses include Morningstar mutual fund information, Morningstar stock
information, and other information available on the internet.

Investment Strategies
Diversification across multiple asset classes is the primary characteristic of a well-designed
portfolio. This objective is to capture the return behavior of an entire asset class. This approach
is based upon the major tenets of Modern Portfolio Theory which states that markets are “efficient”
and that an investor’s returns are determined principally by asset allocation decisions, not market
timing or selection of specific securities. We do not rely on economic forecasts, employ timing
strategies which shift allocations between stocks, bonds and cash or search for “undiscovered”
stocks. Asset classes with different risk/return profiles are combined together in an attempt to
both lower the volatility of the overall portfolio and enhance returns.
Investment recommendations will be limited, in general, to institutional mutual funds, exchange
traded funds, sub-advisor accounts with specific strategies, or direct fixed income obligations in
the following categories:

   1. Cash and cash equivalents, including money market funds and bank certificates of deposit

   2. Bonds (Corporate, U.S. government, municipal, or foreign government)

   3. Stocks (U.S. and foreign-based companies) and Real Estate (REIT’s)

   4. Alternative asset classes or investment strategies

Portfolio Review and Rebalancing
Market conditions cause the investment in various asset classes to vary from the initial allocation
guidelines established for the client. Each asset class in which the client is invested will be
reviewed periodically by GPW and rebalanced to a desired weighting when appropriate. When
available, new cash flows will be deployed in a manner consistent with rebalancing the asset
allocation. In the absence of cash flows, GPW will effect transactions to rebalance the portfolio.
Income tax considerations are often reviewed where appropriate in determining rebalancing
activity.
From time to time, based on changing economic or life circumstances or new academic research,
it is desirable to make changes in asset allocation. Such changes should not, however, be made
due to expectations of the relative short-term performance of individual asset classes.

Investment Strategy Performance
Asset class investment performance is cyclical and, therefore, may experience periods of time in
which investment objectives are not met. In addition, unless there are extenuating circumstances,
patience will often prove appropriate when performance has been disappointing for a particular
asset class, or the overall portfolio.
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