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| Henderson Financial Group LLC
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| CRD # | 333013 |
| SEC # | 801-131512 |
| CIK # | 0001315982 |
| AUM | 136.4 M (2026-06-01) |
| Employees | 5 (60% Investors, 0% Brokers) |
| Fees | |
| Minimum | |
| Phone | 757-314-4638 |
| Address | One Columbus Center Virginia Beach, VA 23462 |
| Source | [IAPD] [EDGAR] [Website] [LinkedIn] [Facebook] |
| Total AUM ($M) |
|---|
| Fees and Compensation — Form ADV Part 2A (3/27/2026) [Brochure] |
|---|
Item 5 Fees and Compensation
HFG’s fees differ depending on the services engaged. The following provides a brief description of our fees,
but your exact fees and services are detailed in your Advisory Agreement. HFG does not require prepayment
of more than $1,200 more than six months in advance of providing services.
Wealth Management Services
The Wealth Management fee is based on a percentage of assets under management/advisement (AUM/AUA)
and the complexity of the clients’ situation. For clients with complex factors, HFG may include a complexity
fee above and beyond the AUM fee. The complexity fee ranges from $0 to $50,000 and is dependent upon
variables including the specific needs of the Client, estimated time, research, and resources required to
provide services to you, among other factors we deem relevant. Client fees are negotiable.
Wealth Management fees are annualized based on the following fee schedule:
Tier Min Account Value Max Account Value Fee
1 $0.00 up to $499,999.99 1.35%
2 $500,000.00 up to $999,999.99 1.15%
3 $1,000,000.00 up to $1,999,999.99 0.95%
4 $2,000,000.00 up to $2,999,999.99 0.85%
5 $3,000,000.00 up to $4,999,999.99 0.75%
6 $5,000,000.00 up to $999,999,999.99 0.55%
HFG’s annual advisory fee is a graduated fee based on the average daily balance of the Client’s account(s)
or a combination of AUM and the complexity fee and is paid on a quarterly basis in advance and deducted
directly from Client accounts held at their unaffiliated third-party qualified custodian. The graduated fee
means that the portion of a Client’s AUM/AUA within each tier will be calculated and then added together
for the final fee.
Example: Client has $800,000 in AUM, so Client’s quarterly fee rate is calculated as follows:
($499,999.99 ⋅ 1.35%) ($300,000.01 ⋅ 1.15%) $6750 $3450
+ = + = $1687.50 + $862.50 = $2560
4 4 4 4
For clients with a complexity fee, this fee will be paid separately from and in addition to the AUM fee. This
fee can be paid by electronic funds transfer or check. HFG uses an unaffiliated third-party secure digital
payment platform for clients to pay electronic funds transfer. HFG does not directly receive any bank or
credit card information from this platform.
No increase to the agreed-upon advisory fees outlined in the Advisory Contract shall occur without prior
Client consent. Lower fees for comparable services may be available from other sources. HFG typically
aggregates households to determine the advisory fee. Account valuation is based on the Client’s custodial
2026-03
account value as provided by the custodian. If a client initiates or terminates an agreement mid-quarter,
HFG prorates the fee.
If HFG suggests an insurance product to a Client, it seeks to provide non-commission-based options for its
wealth management Clients; non-commission-based insurance products are included in the fee schedule
in the table above. However, in some cases, non-commission-based options might not exist. In those
situations, HFG, when in the best interest of the client, will offer commission-based insurance products as
an alternative option. If a Client decides to purchase the alternative option, the Client will pay fees and/or
commissions for those purchased insurance products above and beyond the stand-alone investment
management fees. Clients have the right to decide whether or not to purchase insurance products through
HFG and which insurance professionals to use. Commissions from any insurance products purchased by
clients are paid directly to HFG by the insurance company. Fees for advisory services and AUM fees are not
reduced by the amount of commissions received by HFG for any insurance products Clients decide to
purchase.
The above fee scheduled does not include any fees for third-party investment managers, unless otherwise
stated. All fees for third-party investment management are paid directly to the third-party based on their
advisory agreement. HFG’s fees will be paid via the third-party provider, who will remit payment to HFG. The
above fee may or may not include the fees for third-party financial planning services; additional fees may be
assessed beyond the AUM fee, depending upon the complexity of the client’s needs.
• Orion Portfolio Solutions: For Client accounts under Orion Portfolio Solutions (Orion), the fee in the
table listed above represents the HFG fee, and Orion’s services will be listed separately. The fees
will be deducted monthly.
For assets held at a custodian that is not directly accessible by HFG ("Held Away Accounts"), HFG may, but
is not required to, manage these Held Away Accounts using the Order Management System ("Pontera") that
allows HFG to view and manage assets. HFG's annual fee for investment management services for held
away accounts utilizes the same Annual Fee Schedule as outlined above, unless negotiated. For Held Away
Accounts HFG will bill an existing account and will be detailed on your invoice. In the event there are not
sufficient funds in a managed account to pay the fee for any held away account fees, HFG will bill the client
directly for these fees. You will not pay our firm a higher advisory fee other than what is listed above due to
the use of Pontera.
Project-based Financial Planning
Fees for project-based financial planning are set and agreed-upon in the advisory agreement based on the
... |
| Account Minimums and Types of Clients — Form ADV Part 2A (3/27/2026) [Brochure] |
|---|
Item 7 Types of Clients HFG’s services are geared toward individuals, high net-worth individuals, corporations or other businesses, other investment advisors, charitable organizations, and certain pension plans. HFG does not have a required minimum account size or a minimum annual fee. |
| Sector | Form 13F Holdings | Value ($B) | |
|---|---|---|---|
| Microsoft Corp | 4.8 | ||
| Alphabet Inc | 3.7 | ||
| Amazon Com Inc | 3.2 | ||
| Apple Inc | 3.2 | ||
| Mastercard Inc | 3.1 | ||
| Adobe Systems Inc | 2.0 | ||
| Boeing Co | 2.0 | ||
| Facebook Inc | 2.0 | ||
| Salesforce Com Inc | 1.9 | ||
| Texas Instruments Inc | 1.5 | ||
| View All | |||
| Holdings by Sector ($B) |
|---|
| AUM Breakdown | Accounts | AUM ($M) |
|---|---|---|
| By Client Type | ||
| (a) Individuals (other than high net worth individuals) | 250 | 56.4 |
| (b) Individuals (high net worth individuals) | 26 | 49.8 |
| (c) Banking or thrift institutions | 0 | 0.0 |
| (d) Investment companies | 0 | 0.0 |
| (e) Business development companies | 0 | 0.0 |
| (f) Pooled investment vehicles | 0 | 0.0 |
| (g) Pension and profit sharing plans | 0 | 0.0 |
| (h) Charitable organizations | 1 | 17.4 |
| (i) State or municipal government entities | 0 | 0.0 |
| (j) Other investment advisers | 0 | 0.0 |
| (k) Insurance companies | 0 | 0.0 |
| (l) Sovereign wealth funds and foreign official institutions | 0 | 0.0 |
| (m) Corporations or other businesses not listed above | 3 | 12.8 |
| (n) Other | 0 | 0.0 |
| Total | 643 | 136.4 |
| By Discretionary | ||
| Discretionary | 640 | 123.6 |
| Non-Discretionary | 3 | 12.8 |
| Total | 643 | 136.4 |
| By Non-United States Persons | ||
| Non-United States Persons | 0.0 | |
| United States Persons | 136.4 | |
| Total | 643 | 136.4 |
| EDGAR Form | CIK | 2011 - 2026 |
|---|---|---|
| 13F-NT | [0001315982] | |
| 3 | [0001315982] | |
| 5 | [0001315982] |
| Firm Profile (Form ADV) | |
|---|---|
| Discretionary AUM | $0.1B |
| Clients | 5 (1 non-US) |
| Serves | Institutional, Retail, Research |
| Form 3/4/5 Subject | 2011 - 2026 |
|---|---|
| Henderson Investment Management Ltd | |
| First Trust Dynamic Europe Equity Income Fund |
| Comparable Firms | State | AUM |
|---|---|---|
|
Tarheel Advisors LLC
✚
|
NC | 137.8 M |
|
Ruggiero Investments Inc
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|
FL | 137.6 M |
|
21 West Wealth Management LLC
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|
CA | 137.1 M |
|
Harger and Company Inc
✚
|
LA | 137.0 M |
|
Wealthkarecom Inc
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|
PA | 136.7 M |
|
ELE Advisory Services Inc
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|
MI | 136.5 M |
|
St Bernard Financial Services Inc
✚
|
AR | 136.2 M |
|
Cassilly Financial Group LLC
✚
|
MD | 135.5 M |
|
REVO Financial LLC
✚
|
OK | 135.4 M |
|
Brighter Financial Capital Management LLC
✚
|
VA | 135.1 M |