Hergenroeder Financial Advisors Inc

Item 5 Fees and Compensation
A. Investment Management Services

If a client determines to engage the Registrant to provide discretionary and/or non-discretionary
investment advisory services on a negotiable fee basis, the Registrant's annual investment advisory
fee shall be based upon a percentage (%) of the market value of the assets placed under the
Registrant's management, to be charged quarterly in advance, as follows:

Market Value of Portfolio                            Annual Fee %
Up to $500,000                                       1.60%
Between $500,000 and $750,000                        1.40%
Between $750,001 and $1,000,000                      1.30%
Between $1,000,001 and $2,500,000                    1.20%
Between $2,500,001 and $5,000,000                    1.00%
More than $5,000,000                                 Negotiable

For the avoidance of confusion, if a client has assets between $2,500,001 and $5,000,000 they would
pay an annual fee of 1.00% of the market value of the assets placed under the Registrant's
management, unless a lower fee was negotiated.

Fee Differentials. Registrant may price its services based upon various objective and subjective
factors. As a result, Registrant's clients pay diverse fees based upon the market value of their assets,
the complexity of the engagement, and the level and scope of the overall investment services to be
rendered. As a result of these factors, similarly situated clients could pay diverse fees, and the services
to be provided by Registrant to any particular client could be available from other advisers at lower
fees. All clients and prospective clients should be guided accordingly.

                     Financial Planning and Consulting Services (Stand-Alone)

To the extent specifically requested by a client, the Registrant may determine to provide financial
planning and/or consulting services (including investment and non-investment related matters,
including estate planning, insurance planning, etc.) on a stand-alone separate fee basis. Registrant's
planning and consulting fees are negotiable, but generally range from $1,500 to $15,000 on a fixed fee
basis, depending upon the level and scope of the service(s) required and the professional(s) rendering
the service(s). We do not require you to pay fees six or more months in advance. Should the
engagement last longer than six months between acceptance of financial planning agreement and
delivery of the financial plan, any prepaid unearned fees will be promptly returned to you less a pro
rata charge for bona fide financial planning services rendered to date.

The Registrant may also provide financial planning and/or consulting services on an hourly rate basis
at $250 per hour, which is negotiable depending on the scope and complexity of the plan, your
situation, and your financial objectives. An estimate of the total time/cost will be determined at the start
of the advisory relationship. In limited circumstances, the cost/time could potentially exceed the initial
estimate. In such cases, we will notify you and request that you approve the additional fee.

We require that you pay $500 minimum deposit in advance and the remaining portion upon the
completion of the services rendered.

We will not require prepayment of a fee more than six months in advance and in excess of $1,200.

You may terminate the financial planning agreement upon 30 days written notice to our firm. If you
have pre-paid financial planning fees that we have not yet earned, you will receive a prorated refund of
those fees. If financial planning fees are payable in arrears, you will be responsible for a prorated fee
based on services performed prior to termination of the financial planning agreement.

                                      Selection of Other Advisers

You may be required to sign an agreement directly with the recommended TPMM(s). You may
terminate your advisory relationship with the TPMM according to the terms of your agreement with the
TPMM. You should review each TPMM's brochure for specific information on how you may terminate
your advisory relationship with the TPMM and how you may receive a refund, if applicable. You should
contact the TPMM directly for questions regarding your advisory agreement with the TPMM.

B. Payment of Advisory Fees

Clients may elect to have the Registrant's advisory fees deducted from their custodial account. Both
Registrant's Investment Advisory Agreement and the custodial/clearing agreement may authorize the
custodian to debit the account for the amount of the Registrant's investment advisory fee and to
directly remit that management fee to the Registrant in compliance with regulatory procedures. In the
limited event that the Registrant bills the client directly, payment is due upon receipt of the Registrant's
invoice. The Registrant shall deduct fees and/or bill clients quarterly in advance, based upon the
market value of the assets on the last business day of the previous quarter.

C. Additional Fees and Expenses

As discussed below, unless the client directs otherwise or an individual client's circumstances require,
the Registrant shall generally recommend that LPL serve as the broker-dealer/custodian for client
investment management assets. Broker-dealers such as LPL charge brokerage commissions and/or
transaction fees for effecting certain securities transactions (i.e. transaction fees are charged for
certain no-load mutual funds, commissions are charged for individual equity and fixed income
securities transactions). In addition to Registrant's investment management fee, brokerage
commissions and/or transaction fees, clients will also incur, relative to all mutual fund and exchange
traded fund purchases, charges imposed at the fund level (e.g. management fees and other fund
expenses). These charges and fees are typically imposed by the broker-dealer or custodian through
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Item 7 Types of Clients
The Registrant's clients shall generally include individuals, business entities, pension and profit sharing
plans, trusts, estates and charitable organizations. The Registrant does not generally require an
annual minimum fee or asset level for investment advisory services; however, we have the right to
terminate your Account if it falls below a minimum size which, in our sole opinion, is too small to
manage effectively. The Registrant, in its sole discretion, may charge a lesser investment management
fee based upon certain criteria (i.e. anticipated future earning capacity, anticipated future additional
assets, dollar amount of assets to be managed, related accounts, account composition, negotiations
with client, etc.). Please Note: Similar advisory services may be available from other investment
advisers for similar or lower fees. ANY QUESTIONS: Registrant's Chief Compliance Officer, Rebecca
Hergenroeder, remains available to address any questions that a client may have regarding its
advisory fee schedule.

We may also combine account values for you and your minor children, joint accounts with your
spouse, and other types of related accounts to meet the stated minimum.