Heritage Financial Advisors LLC

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Heritage Financial Advisors LLC
CRD #154955
SEC #801-110101
CIK #
AUM 188.0 M (2026-03-27)
Employees 1 (100% Investors, 0% Brokers)
Fees
Minimum
Phone419-887-5887
Address103 North River Road
Waterville, OH 43566
Source [IAPD] [Website] [LinkedIn]
Total AUM ($M)
190152114763802008201420202027
Fees and Compensation — Form ADV Part 2A (3/27/2026) [Brochure]
Item 5 - Fees and Compensation 3
    Financial Planning and Investment Consultation Services
    Hourly fees for financial planning and incidental investment consulting services are $150 to $200 per
    hour; billed in 15-minute increments (four increments per hour) and a partial increment will be treated
    as a whole. The number of hours to complete the plan will be estimated and will depend upon the level
    and scope of those services required.

    Fixed fees may also be offered and based on the complexity of the client's issues and the anticipated
    number of hours estimated to provide the requested services, multiplied by the current hourly rate.

    The firm may require an initial retainer of up to one-half the estimated fee in order to initiate a financial
    planning or investment consultation project. Fees or project balances for these services are due and
    payable upon delivery of the plan or advice. Non-continuous service engagements that are greater than
    three months in duration will be billed quarterly, in arrears.

    If the client elects to further engage the firm to provide investment management services, certain
    financial planning services fees may be waived, at the discretion of an executive of the firm, during the
    initial engagement year.

    Services to be provided and the anticipated fee range are detailed in the written client service
    agreement. Fees for these services are negotiable at the discretion of a firm executive, and comparable
    services may be provided elsewhere potentially for a lower fee.

    Workshop Presentations
    While most educational workshops are pro bono, the firm may impose a fee for certain session. In the
    event there is a charge to workshop attendees, the fee will be published in advance through the use of a
    workshop announcement or invitation, or may be paid by the event sponsor. Fees for these sessions are
    typically a nominal fixed amount for workshop materials, and are paid at the time of the presentation.

    Investment Management Services
    Model Portfolios
    A tiered, annualized asset-based fee (paid quarterly, in arrears) is assessed for model portfolios that are
    calculated based upon the end of the reporting period’s value for those assets under its management
    and as noted in the following table:

3   Heritage Financial Advisors, LLC reserves the right (but is not obligated) to assess a lower fee to accounts established prior to
    the date of this brochure and to its associates or related persons’ accounts maintained by the firm through its selected
    custodian.

Heritage Financial Advisors, LLC
Form ADV Part 2 - 20260327                                                                                                    Page 8 of 29

                                   Assets Under Management     Annualized Fee
                                     $200,001 - $500,000*           1.10%
                                     $500,001 - $1,000,000          1.00%
                                    $1,000,001 - $2,000,000         0.90%
                                    $2,000,001 - $3,000,000         0.80%
                                    $3,000,001 - $4,000,000         0.70%
                                     $4,000,001 or above          Negotiable

 The firm has implemented a minimum level of assets in the amount of $200,000.

 Customized Portfolios
 Accounts with account values in excess of $1 million, the firm provides customized portfolios with
 annualized asset-based fees (paid quarterly, in arrears) that range from 0.50% to 1.50%, depending on
 account size, services required, and as agreed upon in advance with the client.

 Charitable Foundations
 Annualized asset-based fees range from 0.40% to 0.90%, or an alternative fixed fee may be negotiated.
 Either fee rate is to be paid quarterly, in arrears, and determined by account size and level of service
 required.

 The firm’s fees for its portfolio management services are negotiable at the discretion of a firm executive, and
 lower fees for comparable services may be available from other sources.

 Aggregating Accounts
 At its discretion, the firm may aggregate or “household” investment management accounts (including
 multiple accounts) for the same individual or two or more accounts within the same family, or accounts
 where a family member has power of attorney over another family member or incompetent person's
 account.

 Billing Cycle and Fee Assessments
 Annualized asset-based fees for investment management services will be billed quarterly, in arrears.
 Fee payments will generally be assessed within five business days following each calendar billing period.

 The account’s first billing cycle will occur once the account is funded and investments allocated. For
 those accounts served less than a full calendar-quarter, a prorated fee will be assessed based on the
 remaining days within the reported period.

 For purposes of determining account asset value, securities and other investment instruments traded on
 a market for which actual transaction prices are publicly reported will be valued at the last reported sale
 price on the principal market in which they are traded, and in accordance with those values disclosed on
 the statement the client receives from their custodian of record.

Heritage Financial Advisors, LLC
Form ADV Part 2 - 20260327                                                                          Page 9 of 29

 If there are no sales on such date, then they will be determined by the mean between the closing bid
 and asked price on such date. Other readily-marketable securities will be valued using a pricing service
 or through quotations from one or more dealers. In the absence of a market value, the firm may seek an
 independent third-party opinion or through a good faith determination by a qualified firm associate.
...
Account Minimums and Types of Clients — Form ADV Part 2A (3/27/2026) [Brochure]
Item 7 - Types of Clients
 The firm provides its services to individual investors, trusts, estates, charitable organizations,
 foundations, and businesses of various scale. Our ability to provide our services depends on access to
 important information. Accordingly, it is necessary that you provide us with an adequate level of
 information and supporting documentation throughout the term of the engagement, including but not
 limited to source of funds, income levels, your (or your legal agent’s) authority to act on behalf of the
 account, among other information. This helps us determine the appropriateness of our financial
 planning or investment strategy for you.

 It is also important that you keep us informed on significant changes that may call for an update to your
 financial and investment plans. Events such as a change in employment or marital status, a windfall, or
 the purchase or sale of a home or business can have a large impact on your circumstances and needs.
 We need to be aware of such events, so we can make the adjustments needed to your plan or advice in
 order to keep you on track toward your goals.

 Heritage Financial Advisors, LLC does not require minimum income levels or dollar-value of assets for its
 financial planning or investment consultation. The firm does require a minimum dollar-value of assets in
 the amount of $200,000 for our investment management model portfolios. Our minimum annual fixed
 fee may make it impractical for our investment management services for smaller accounts (i.e., below
 $20,000), therefore, we will typically recommend an hourly investment consulting engagement as an

Heritage Financial Advisors, LLC
Form ADV Part 2 - 20260327                                                                           Page 11 of 29

 alternative. Customized portfolios require a minimum of $1 million in account assets. The firm reserves
 the right to waive minimum conditions based on unique individual circumstances, special arrangements,
 pre-existing relationships or as otherwise may be determined by the Chief Compliance Officer. We also
 reserve the right to decline services to any prospective client for any nondiscriminatory reason.
AUM Breakdown Accounts AUM ($M)
By Client Type
(a) Individuals (other than high net worth individuals) 185 45.7
(b) Individuals (high net worth individuals) 35 84.8
(c) Banking or thrift institutions 0 0.0
(d) Investment companies 0 0.0
(e) Business development companies 0 0.0
(f) Pooled investment vehicles 0 0.0
(g) Pension and profit sharing plans 0 0.0
(h) Charitable organizations 0 57.5
(i) State or municipal government entities 0 0.0
(j) Other investment advisers 0 0.0
(k) Insurance companies 0 0.0
(l) Sovereign wealth funds and foreign official institutions 0 0.0
(m) Corporations or other businesses not listed above 0 0.0
(n) Other 0 0.0
Total 502 188.0
By Discretionary
Discretionary 0 0.0
Non-Discretionary 502 188.0
Total 502 188.0
By Non-United States Persons
Non-United States Persons 0.0
United States Persons 188.0
Total 502 188.0
Firm Profile (Form ADV)
ServesInstitutional, Retail, Research
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