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| Heritage Financial Advisors LLC
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| CRD # | 154955 |
| SEC # | 801-110101 |
| CIK # | |
| AUM | 188.0 M (2026-03-27) |
| Employees | 1 (100% Investors, 0% Brokers) |
| Fees | |
| Minimum | |
| Phone | 419-887-5887 |
| Address | 103 North River Road Waterville, OH 43566 |
| Source | [IAPD] [Website] [LinkedIn] |
| Total AUM ($M) |
|---|
| Fees and Compensation — Form ADV Part 2A (3/27/2026) [Brochure] |
|---|
Item 5 - Fees and Compensation 3
Financial Planning and Investment Consultation Services
Hourly fees for financial planning and incidental investment consulting services are $150 to $200 per
hour; billed in 15-minute increments (four increments per hour) and a partial increment will be treated
as a whole. The number of hours to complete the plan will be estimated and will depend upon the level
and scope of those services required.
Fixed fees may also be offered and based on the complexity of the client's issues and the anticipated
number of hours estimated to provide the requested services, multiplied by the current hourly rate.
The firm may require an initial retainer of up to one-half the estimated fee in order to initiate a financial
planning or investment consultation project. Fees or project balances for these services are due and
payable upon delivery of the plan or advice. Non-continuous service engagements that are greater than
three months in duration will be billed quarterly, in arrears.
If the client elects to further engage the firm to provide investment management services, certain
financial planning services fees may be waived, at the discretion of an executive of the firm, during the
initial engagement year.
Services to be provided and the anticipated fee range are detailed in the written client service
agreement. Fees for these services are negotiable at the discretion of a firm executive, and comparable
services may be provided elsewhere potentially for a lower fee.
Workshop Presentations
While most educational workshops are pro bono, the firm may impose a fee for certain session. In the
event there is a charge to workshop attendees, the fee will be published in advance through the use of a
workshop announcement or invitation, or may be paid by the event sponsor. Fees for these sessions are
typically a nominal fixed amount for workshop materials, and are paid at the time of the presentation.
Investment Management Services
Model Portfolios
A tiered, annualized asset-based fee (paid quarterly, in arrears) is assessed for model portfolios that are
calculated based upon the end of the reporting period’s value for those assets under its management
and as noted in the following table:
3 Heritage Financial Advisors, LLC reserves the right (but is not obligated) to assess a lower fee to accounts established prior to
the date of this brochure and to its associates or related persons’ accounts maintained by the firm through its selected
custodian.
Heritage Financial Advisors, LLC
Form ADV Part 2 - 20260327 Page 8 of 29
Assets Under Management Annualized Fee
$200,001 - $500,000* 1.10%
$500,001 - $1,000,000 1.00%
$1,000,001 - $2,000,000 0.90%
$2,000,001 - $3,000,000 0.80%
$3,000,001 - $4,000,000 0.70%
$4,000,001 or above Negotiable
The firm has implemented a minimum level of assets in the amount of $200,000.
Customized Portfolios
Accounts with account values in excess of $1 million, the firm provides customized portfolios with
annualized asset-based fees (paid quarterly, in arrears) that range from 0.50% to 1.50%, depending on
account size, services required, and as agreed upon in advance with the client.
Charitable Foundations
Annualized asset-based fees range from 0.40% to 0.90%, or an alternative fixed fee may be negotiated.
Either fee rate is to be paid quarterly, in arrears, and determined by account size and level of service
required.
The firm’s fees for its portfolio management services are negotiable at the discretion of a firm executive, and
lower fees for comparable services may be available from other sources.
Aggregating Accounts
At its discretion, the firm may aggregate or “household” investment management accounts (including
multiple accounts) for the same individual or two or more accounts within the same family, or accounts
where a family member has power of attorney over another family member or incompetent person's
account.
Billing Cycle and Fee Assessments
Annualized asset-based fees for investment management services will be billed quarterly, in arrears.
Fee payments will generally be assessed within five business days following each calendar billing period.
The account’s first billing cycle will occur once the account is funded and investments allocated. For
those accounts served less than a full calendar-quarter, a prorated fee will be assessed based on the
remaining days within the reported period.
For purposes of determining account asset value, securities and other investment instruments traded on
a market for which actual transaction prices are publicly reported will be valued at the last reported sale
price on the principal market in which they are traded, and in accordance with those values disclosed on
the statement the client receives from their custodian of record.
Heritage Financial Advisors, LLC
Form ADV Part 2 - 20260327 Page 9 of 29
If there are no sales on such date, then they will be determined by the mean between the closing bid
and asked price on such date. Other readily-marketable securities will be valued using a pricing service
or through quotations from one or more dealers. In the absence of a market value, the firm may seek an
independent third-party opinion or through a good faith determination by a qualified firm associate.
... |
| Account Minimums and Types of Clients — Form ADV Part 2A (3/27/2026) [Brochure] |
|---|
Item 7 - Types of Clients The firm provides its services to individual investors, trusts, estates, charitable organizations, foundations, and businesses of various scale. Our ability to provide our services depends on access to important information. Accordingly, it is necessary that you provide us with an adequate level of information and supporting documentation throughout the term of the engagement, including but not limited to source of funds, income levels, your (or your legal agent’s) authority to act on behalf of the account, among other information. This helps us determine the appropriateness of our financial planning or investment strategy for you. It is also important that you keep us informed on significant changes that may call for an update to your financial and investment plans. Events such as a change in employment or marital status, a windfall, or the purchase or sale of a home or business can have a large impact on your circumstances and needs. We need to be aware of such events, so we can make the adjustments needed to your plan or advice in order to keep you on track toward your goals. Heritage Financial Advisors, LLC does not require minimum income levels or dollar-value of assets for its financial planning or investment consultation. The firm does require a minimum dollar-value of assets in the amount of $200,000 for our investment management model portfolios. Our minimum annual fixed fee may make it impractical for our investment management services for smaller accounts (i.e., below $20,000), therefore, we will typically recommend an hourly investment consulting engagement as an Heritage Financial Advisors, LLC Form ADV Part 2 - 20260327 Page 11 of 29 alternative. Customized portfolios require a minimum of $1 million in account assets. The firm reserves the right to waive minimum conditions based on unique individual circumstances, special arrangements, pre-existing relationships or as otherwise may be determined by the Chief Compliance Officer. We also reserve the right to decline services to any prospective client for any nondiscriminatory reason. |
| AUM Breakdown | Accounts | AUM ($M) |
|---|---|---|
| By Client Type | ||
| (a) Individuals (other than high net worth individuals) | 185 | 45.7 |
| (b) Individuals (high net worth individuals) | 35 | 84.8 |
| (c) Banking or thrift institutions | 0 | 0.0 |
| (d) Investment companies | 0 | 0.0 |
| (e) Business development companies | 0 | 0.0 |
| (f) Pooled investment vehicles | 0 | 0.0 |
| (g) Pension and profit sharing plans | 0 | 0.0 |
| (h) Charitable organizations | 0 | 57.5 |
| (i) State or municipal government entities | 0 | 0.0 |
| (j) Other investment advisers | 0 | 0.0 |
| (k) Insurance companies | 0 | 0.0 |
| (l) Sovereign wealth funds and foreign official institutions | 0 | 0.0 |
| (m) Corporations or other businesses not listed above | 0 | 0.0 |
| (n) Other | 0 | 0.0 |
| Total | 502 | 188.0 |
| By Discretionary | ||
| Discretionary | 0 | 0.0 |
| Non-Discretionary | 502 | 188.0 |
| Total | 502 | 188.0 |
| By Non-United States Persons | ||
| Non-United States Persons | 0.0 | |
| United States Persons | 188.0 | |
| Total | 502 | 188.0 |
| Firm Profile (Form ADV) | |
|---|---|
| Serves | Institutional, Retail, Research |
| Comparable Firms | State | AUM |
|---|---|---|
|
Odyssey Capital Advisors Inc
✚
|
PA | 189.2 M |
|
Hahn Financial Group Inc
✚
|
SD | 188.7 M |
|
Ivy League Financial Advisors LLC
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|
MD | 188.7 M |
|
SDR Investment Management Inc
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|
FL | 188.6 M |
|
Wright Wealth LLC
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|
GA | 188.5 M |
|
KFG LLC
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|
SD | 188.1 M |
|
Wall Street Financial Group Inc
✚
|
IL | 187.7 M |
|
Arcwood Financial LLC
✚
|
AZ | 186.6 M |
|
Closed-End Fund Advisors Inc
✚
|
186.3 M | |
|
Winthrop Partners - WNY LLC
✚
|
NY | 186.2 M |