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| HOLM & Cawley Financial Group LLC
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| CRD # | 150601 |
| SEC # | 801-135562 |
| CIK # | |
| AUM | 128.8 M (2026-03-04) |
| Employees | 5 (80% Investors, 0% Brokers) |
| Fees | |
| Minimum | |
| Phone | 702-277-3945 |
| Address | 5155 S Durango Drive Las Vegas, NV 89113 |
| Source | [IAPD] [Website] |
| Total AUM ($M) |
|---|
| Fees and Compensation — Form ADV Part 2A (2/12/2026) [Brochure] |
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Item 5 Fees and Compensation
FEE BILLING: The firm's financial planning and investment advisory clients are charged advisory
fees quarterly in advance. One quarter of the annual percentage fee is applied to the prior quarter's
ending account balance at the beginning of each calendar quarter. Financial planning fees will be
billed through Larson Financial Group, LLC at an agreed upon fixed rate. Please see Item 10 for
more information regarding Larson Financial Group, LLC. Fees are negotiable based on each
client's unique situation.
The firm's asset management fee schedule is as follows:
Total Account Value Annual Advisory Fee
The First $500,000 2.00%
The Next $1,000,000 1.75%
The Next $1,000,000 1.50%
The Next $2,500,000 1.25%
The Next $2,500,000 1.00%
Over $7,500,000 .75%
Unless the client provides otherwise in the advisory agreement, all fees owed to the firm will be
automatically debited from the client's advisory account. If an account is opened after the start of the
calendar quarter, fees will be prorated based on the number of days the account was open during
the billing period. Unmanaged or static assets will not be included in the management fee
calculation. The firm will have written authorization stated in the client agreement permitting the
advisor's fees to be paid directly from the client's account held by the independent custodian.
The firm will combine multiple household accounts to benefit from a lower tiered schedule fee. The
firm negotiates fees on a basis of the total assets that will be managed for a client. Therefore, the
client receives the benefit of aggregated accounts whether or not they desire multiple accounts to
be household.
The client or the firm upon 30 days prior written notice may terminate the investment management
service agreement at any time. Otherwise, the agreement will automatically renew from year to year.
Upon termination of a client agreement by either party the firm will refund within a reasonable time
any fees paid by client but unearned by the firm. The refund will be calculated on a pro-rated basis
for the number of days in the quarter that have expired prior to the termination of the relationship
between the firm and the client. If a client terminates its relationship with the firm before a written
financial plan or analysis is complete, the completed portion of that plan will be given to the client.
OTHER FEES
A trading and processing fee and/or annual maintenance fee, borne by the client, may also be assessed to
the firm accounts by account custodian. The client will also pay brokerage fees. The fees charged by the
firm for investment management services do not include charges imposed by product sponsors (i.e. mutual
fund management fees, 12b-1 fees). Clients should read the product prospectus carefully to learn more
about the charges and fees imposed on the client by product sponsors. Please refer to Item 12: Brokerage
Practices for more information on how we select our custodians.
Form ADV - Part 2A
ADDITIONAL COMPENSATION:
Reuben Cawley, an investment advisor representative of the firm, is a licensed attorney and may
perform legal services for clients. These services would be through Reuben's law firm, and legal
fees would be paid to the law firm no to the advisory firm. This creates a conflict of interest because
he will receive reasonable and customary compensation for these services. Clients are under no
obligation to accept these services. His fees are negotiable with a base fee of $150/hour and, in
certain circumstances (i.e. estate planning), a flat fee can be negotiated based on the complexity of
the estate plan. The typical negotiated flat fee is $1,250. This creates an incentive for him to
recommend such services.
Reuben Cawley is a licensed life insurance agent. Occasionally he will recommend insurance
products to the firm's clients. When he does, he will receive the customary commission associated
with the sale of these products which creates a conflict of interest. The firm will not include these
assets in the management fee described above. He will use one of a number of companies to give
the client the best available product. Those companies include Ameritas Life Insurance Corp.,
Jefferson National Life Insurance Company, Allianz, Pacific Life, and Nationwide. |
| Account Minimums and Types of Clients — Form ADV Part 2A (2/12/2026) [Brochure] |
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Item 7 Types of Clients The firm has individuals, trusts, and retirement plans as clients. The typical client of Holm & Cawley Financial Group LLC is an individual at or near retirement with assets to be managed ranging from $150,000 to $1,000,000. The firm currently gives advice on the investment of assets inside a few trust accounts as they pertain to the retirement plan of an existing client. In no way is this a limitation or boundary of the type of client the firm has, but it is only a description of current clients. The firm has no minimum requirement to maintain an account. Form ADV - Part 2A Holm & Cawley Financial Group, LLC. |
| AUM Breakdown | Accounts | AUM ($M) |
|---|---|---|
| By Client Type | ||
| (a) Individuals (other than high net worth individuals) | 217 | 48.2 |
| (b) Individuals (high net worth individuals) | 28 | 60.0 |
| (c) Banking or thrift institutions | 0 | 0.0 |
| (d) Investment companies | 0 | 0.0 |
| (e) Business development companies | 0 | 0.0 |
| (f) Pooled investment vehicles | 0 | 0.0 |
| (g) Pension and profit sharing plans | 6 | 20.6 |
| (h) Charitable organizations | 0 | 0.0 |
| (i) State or municipal government entities | 0 | 0.0 |
| (j) Other investment advisers | 0 | 0.0 |
| (k) Insurance companies | 0 | 0.0 |
| (l) Sovereign wealth funds and foreign official institutions | 0 | 0.0 |
| (m) Corporations or other businesses not listed above | 0 | 0.0 |
| (n) Other | 0 | 0.0 |
| Total | 412 | 128.8 |
| By Discretionary | ||
| Discretionary | 403 | 108.2 |
| Non-Discretionary | 9 | 20.6 |
| Total | 412 | 128.8 |
| By Non-United States Persons | ||
| Non-United States Persons | 0.0 | |
| United States Persons | 128.8 | |
| Total | 412 | 128.8 |
| Firm Profile (Form ADV) | |
|---|---|
| Discretionary AUM | $0.1B |
| Serves | Institutional, Retail |
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