Horan Wealth LLC

Item 5: Fees and Compensation

Fees for Asset Management Services

Fees paid to your IAR for investment advisory services (“IAR Fee”) are negotiable which may include
excluding positions in your account from the IAR fee. Program fees charged by HW or third parties for
administrative services are not negotiable. IARs are permitted to offer advisory services and charge fees in
accordance with the descriptions detailed in this document. However, the exact services you will receive
and the fees you will be charged depend upon the complexity of your financial situation, the investment
services to be provided, the experience and standard fees charged by your IAR, and the nature and total
dollar value of assets maintained in your account. Fees are typically charged based on a percentage of your
account value as determined by the custodian of your account, and include all positions in the account
including cash, money market funds and brokered CDs unless specifically excluded by policy or by
agreement with your IAR. It is important to note that in periods where securities outperform, holding cash,
money market funds and brokered CDs in your account can significantly reduce your returns when you pay
advisory fees on these types of investments.

Advisory programs have additional fees such as platform fees, transaction fees, fees to third-party
investment advisers and clearing and custodial fees that are separate from your IAR’s fee. A portion of
your total fee may be allocated to an administrative fee which is paid to HW and covers administrative and
supervisory services. The administrative fee will be based on a sliding scale depending on the size of the
assets in the account or a flat fee. Notwithstanding the foregoing, all withdrawals from your account, apart
from any fees automatically deducted from your account pursuant to your advisory agreement or your
brokerage account agreement, are required to be authorized by you.

A discounted administrative fee is available to IARs based upon the aggregate total of account fee billings
of all clients your IAR maintains in an advisory program. If your IAR receives a discounted administrative
fee, your IAR’s compensation will increase by the amount of the discount received. Your total account fee
and cost will remain unchanged. As such, your IAR has an incentive to utilize a program that offers
discounted administrative fees to increase his or her overall compensation. These fees are outlined in

513.745.0707 | www.horanwealth.com                   9

Form ADV Part 2A Disclosure Brochure

more detail below.

Fee arrangements can be either linear or tiered depending on the selected program. Some programs
provide both linear and tiered fee options. When choosing a linear fee arrangement, you will pay a fixed
percentage on the entire value of the account that cannot exceed the maximum fee for any tier. For
example, if the fixed fee is 1.00%, this amount would be applied to the total account value. In a tiered fee
arrangement, once the value of your account meets the next tier, the new rate will be applied to all assets
above the tier up to the next tier. For example, you will pay 2.00% on the first $250,000 in assets, 1.75% on
the next $250,000, and so on.

The IAR Fee will be offset proportionally for mutual fund Class A and B shares or unit investment trusts
(“UITs”) that were subject to a commission and sold to you by a registered representative on a commission
basis and these shares are transferred to your advisory account within two years of the date of purchase.
Offsets will not be applied to matured UITs and will only be applied if the amount of the offset is $100 or
more. In addition, the value of any annuity, investment designated as an “alternative investment product,”
or mutual fund Class C shares will be excluded from the IAR fee if you purchased it in a commission-based
account through a registered representative of AIC and then transferred it to your advisory account.
However, if an annuity was purchased at Net Asset Value (“NAV”) (in other words, purchased for no
commission), then that annuity will be subject to the IAR Fee. Other investments including but not limited
to stocks, bonds, ETFs, UITs, structured products, mutual funds, brokered CDs, money market funds, and
cash transferred into your program account, purchased at HW, or at another broker/dealer, are subject to
the investment advisory fee agreed upon in your advisory agreement. At the discretion of your IAR, certain
holdings may be excluded from billing as well. You should discuss fee exclusions with your IAR prior to
opening an account.

HCA Program

              Market Value of the Assets                                    Annual Fee
                   First $1,000,000                                           1.25%
               $1,000,001 - $3,000,000                                        1.00%
               $3,000,001 - $5,000,000                                        0.85%
               Greater than $5,000,000                                        0.75%

HSI Program

              Market Value of the Assets                                    Annual Fee
                   First $1,000,000                                           1.00%
               $1,000,001 - $2,000,000                                        0.75%
               Greater than $2,000,000                                        0.70%

 Financial Planning for Non-Managed Advisory Services
         • $2,500 minimum for a comprehensive analysis and development of formal Client Investment
             Plan

Separately Managed Account (SMA) Fees

When clients elect to participate in a Separately Managed Account (“SMA”) program, they will incur
additional fees charged directly by the SMA manager. These fees are separate from and in addition to our
advisory fee. SMA manager fees are typically asset-based and vary by strategy. These fees are described
in the SMA manager’s Form ADV and program materials.
...

Item 7: Types of Clients

HW provides portfolio management services to individuals, trusts, corporations, corporate pension
and profit-sharing plans, estates, charitable organizations, foundations and endowments.