JJB Hilliard WL Lyons LLC

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JJB Hilliard WL Lyons LLC
CRD #453
SEC #801-23120
CIK #0001442175
AUM
Employees 1,025 (37% Investors, 65% Brokers)
Fees
Minimum
Phone502-588-8400
Address500 West Jefferson Street
Louisville, KY 40202
Source [IAPD] [EDGAR] [Website] [Twitter] [LinkedIn]
Total AUM ($B)
10.08.06.04.02.00.02001200920172025
Fees and Compensation — Form ADV Part 2A (4/2/2019) [Brochure]
FEES AND COMPENSATION

         The fee for preparation of a financial plan is negotiated between the client and the wealth advisor
and depends upon the complexity of the plan, the client’s net worth and the amount of time required
to formulate the plan.  Complex plans will result in higher fees.  Typically, a client with a large net worth
will have a more complex plan.

         Hilliard Lyons wealth advisors may waive the fee entirely.

         Any  fee  for  preparation  of  the  plan  will  be  invoiced  to  the  client  after  the  client  has  been
presented with the plan.  For Comprehensive Plans, the fees generally range between $500 and $3,000.
Fees may be higher depending on the complexity of the plan or the services requested.  Fees for other
financial consulting services would be negotiated with the client.

         Any fees, commissions, mark‐ups or other charges involved in the implementation of the financial
plan are in addition to the fee paid for the preparation of the plan.

         Because  Hilliard  Lyons  is  a  full  service  broker/dealer  it  may,  with  your  authorization,  effect
transactions  for  you  in  furtherance  of  your  financial  plan.    In  doing  so,  you  may  pay  Hilliard  Lyons
commissions or fees in addition to the fee you pay for preparing the plan.  If you own or purchase mutual
funds, Hilliard Lyons may receive fees and commissions including 12b‐1 and revenue sharing fees. In
addition, Hilliard Lyons receives commissions from the sale of insurance.  Your wealth advisor receives a
portion of these fees and commissions.  Because your wealth advisor may receive commissions or fees
in connection with the implementation of the plan, the wealth advisor may have a financial incentive to
recommend certain products and services.

         You may purchase the investment products recommended through brokers or other agents not
affiliated with Hilliard Lyons.

PERFORMANCE BASED FEES AND SIDE‐BY‐SIDE MANAGEMENT

     Hilliard Lyons does not charge performance fees.
Account Minimums and Types of Clients — Form ADV Part 2A (4/2/2019) [Brochure]
TYPES OF CLIENTS

       Financial planning is available to individual clients at all wealth levels.  Hilliard Lyons offers
other advisory services to a broad range of client types.

METHODS OF ANALYSIS, INVESTMENT STRATEGIES AND RISK OF LOSS

        Upon  obtaining  all  of  the  necessary  information  from  the  client,  Hilliard  Lyons  uses  financial
planning software in devising a plan for the client.  The results in the plan are hypothetical and actual
results may vary significantly from projections.  Plans use assumed rates of return and inflation, as well
as making assumptions regarding life expectancy.  If you apply different assumptions, projections may
vary materially.  If you wish to apply more (or less) conservative assumptions, Hilliard Lyons can model

different scenarios.  No one can predict with any certainty how the market will perform over given time
periods.
Sector Form 13F Holdings Value ($B)
Microsoft Corp 0.8
Apple Inc 0.7
J P Morgan Chase & Co 0.5
Walt Disney Co 0.4
Johnson & Johnson 0.4
Home Depot Inc 0.4
Cisco Systems Inc 0.3
Alphabet Inc 0.3
Chevron Corp 0.2
US Bancorp de 0.2
View All
Holdings by Sector ($B)
705642281402011201620212027
AUM Breakdown Accounts AUM ($B)
By Client Type
(a) Individuals (other than high net worth individuals) 29,063 6.6
(b) Individuals (high net worth individuals) 1,561 2.2
(c) Banking or thrift institutions 0 0.0
(d) Investment companies 1 0.1
(e) Business development companies 0 0.0
(f) Pooled investment vehicles 0 0.0
(g) Pension and profit sharing plans 184 0.1
(h) Charitable organizations 139 0.2
(i) State or municipal government entities 0 0.0
(j) Other investment advisers 0 0.0
(k) Insurance companies 0 0.0
(l) Sovereign wealth funds and foreign official institutions 0 0.0
(m) Corporations or other businesses not listed above 65 0.1
(n) Other 0 0.0
Total 31,198 9.3
By Discretionary
Discretionary 17,113 4.9
Non-Discretionary 14,085 4.4
Total 31,198 9.3
By Non-United States Persons
Non-United States Persons 0.0
United States Persons 9.3
Total 31,198 9.3
EDGAR Form CIK 2011 - 2026
13F-NT [0001442175]
SC 13G [0001442175]
Form 13D/13G Filer Form 13D/13G Subject Filed
JJB Hilliard WL Lyons LLC First Trust Exchange-Traded Fund [2016-01-27]
JJB Hilliard WL Lyons LLC First Trust Exchange-Traded Fund [2014-02-10]
Firm Profile (Form ADV)
Discretionary AUM$3.9B
Clients2,782
ServesInstitutional, Retail, Research
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tony@aum13f.com