Keener Financial Planning LLC

Item 5: Fees and Compensation
Keener Financial Planning is fee-only. That means that all of our compensation comes directly
from you, the client. We receive no 3rd party compensation from commissions, products
recommended or referral fees. Being fee-only allows us to focus exclusively on your best interest
and provide objective recommendations to help you achieve your financial goals. It can sometimes
also result in lower total investment costs. All fees are negotiable at our sole discretion.
Financial planning fees are based on a rate of $300 per hour for engagements led by a Firm
Financial Planner. Engagements led by the Firm Principal are based on a rate of $380 per hour.
Existing clients’ fee quotes may be based on a lower rate. We are usually able to provide a flat-fee
quote for the initial engagement at the conclusion of the complimentary initial consultation. With the
flat-fee quote, as long as we stay within the original scope of our project, you won’t be charged any
incremental hourly fees.
Occasionally, a flat-fee quote isn’t possible when the complexity of the project is undetermined. In
these situations, we proceed with the project on an hourly basis providing frequent updates on
status and time spent.
To begin a financial planning engagement, you provide a deposit of the lesser of $500 or 50% of
the fee quote. The remainder of the fee is due at the conclusion of the recommendations meeting.
Payment by check or credit card is accepted.
The engagement may be terminated at any time by either party upon written notice to the other
party. If the engagement is terminated within 5 days of signing the client service agreement, no
fees would be due and any unearned prepaid fees would be refunded. Should client terminate the
engagement after this date, client is responsible and will be invoiced for any time charges incurred
by Keener Financial Planning in the preparation of their plan.
Retainer services are provided for a flat annual fee. The annual fee is based on the services to be
provided, the number of investment accounts, complexity of your situation, and household total
investment assets.
The minimum annual retainer for ongoing planning and investment management is $3,600. The fee
covers both financial planning and investment management, and the proportion of the fee relevant to
                               Keener Financial Planning, Form ADV Part 2
                                                 May 2026

planning or investment management varies based on the client situation. There is no minimum
account size, but we believe that investment costs matter and should be kept low. In the event of
investment assets under $300,000, we would only offer retainer services if most of our fee would be
allocated to the financial planning services to be provided rather than the investment management.
Fees and minimums are negotiable at our sole discretion, and existing clients may qualify for lower
minimums.
For clients electing retainer services at the beginning of the relationship, the initial financial planning
fee is paid in addition to the ongoing retainer services fee for the first year. A $500 deposit is due
upon signing of the service agreement, and the balance of the initial planning fee is due when the
plan is delivered. After the first year, maintaining and updating the financial plan is included in the
ongoing retainer services fee.
Fees commence on the date we begin preparing the forms to open accounts at Schwab. Fees for
the first quarter of service are pro-rated based on the number of days services are actually
received. Generally, with your authorization, fees are deducted from your investment accounts
around the first of the next quarter.
If you request invoicing, invoices are generated during the first week of the last month of the
quarter. Invoices are due on the first day of the following quarter.
Retainer services may be terminated by either party at any time by providing a written notification
to the other party. Upon termination, the client is responsible for pro-rated fees for the quarter to
date and will be invoiced.
You will incur additional fees at the independent custodian where assets are held. The custodian’s
fees may include (but are not limited to) transaction fees, account fees, statement fees and fees for
additional services requested. A fee schedule is available from the custodian and you should
review it.
The mutual funds and exchange traded funds used in investment management accounts also carry
ongoing investment expense ratios which are part of your overall investment expenses.
We also conduct group education workshops on financial planning topics such as "Maximizing
Your Employee Benefits," Retirement Savings Strategies," and "Women and Money." Keener
Financial Planning may impose a fee for educational workshops. Generally, the employer, civic, or
nonprofit group sponsoring the workshop pays any fees charged by Keener Financial Planning.
Workshop fees are flat fees based on material costs and internal estimates for preparation and
presentation time at the standard hourly rate. In the event there is a charge to workshop
attendees, the fee will be published on the workshop announcement.
We may also provide advice to employers for their retirement plans. Advice focuses mainly on
the area of types of retirement plans, providing recommendations on plan providers, and
investment option selection. Keener Financial Planning provides this advice with the same policies
and fee schedule as engagements for individuals.

Item 7: Types of Clients
Keener Financial Planning provides advice primarily to Individuals, High Net Worth Individuals, trusts,
organizations, and small businesses. Occasionally we also provide advice to Pension and Profit
Sharing Plans.
We have no asset or net worth minimums for financial planning or investment management
services. However, we do have a minimum annual retainer of $3,600 for ongoing planning and
investment management services. There is no minimum account size, but we believe that
investment costs matter and should be kept low. In the event of investment assets under $300,000,
we would only offer retainer services if most of our fee would be allocated to the financial planning
services to be provided rather than the investment management.