Keystone Financial Group LLC

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Keystone Financial Group LLC
CRD #170201
SEC #801-79274
CIK #0000806250, 0001815148, 0000924069, 0002053642, 0001729299
AUM 2,338.2 M (2026-03-17)
Employees 49 (67% Investors, 61% Brokers)
Fees
Minimum
Phone859-317-8316
Address527 Wellington Way, Ste 225
Lexington, KY 40503
Source [IAPD] [EDGAR] [Website] [Twitter] [Facebook]
Total AUM ($B)
3.02.41.81.20.60.02010201520212027
Fees and Compensation — Form ADV Part 2A (3/13/2026) [Brochure]
Item 5 – Fees and Compensation

In addition to the information provided in Item 4 – Advisory Business, this section provides additional
details regarding our firm’s services along with descriptions of each service’s fees and compensation
arrangements. It should be noted that lower fees for comparable service may be available from other
sources. The exact fees and other terms will be outlined in the agreement between you and Keystone
Financial Group.

Keystone Financial Group allows your investment adviser representative to set fees within ranges
provided by Keystone Financial Group. As a result, your investment adviser representative may charge

Keystone Financial Group, LLC                    Page 19           Form ADV Part 2A Disclosure Brochure

more or less for the same service than another investment adviser representative of Keystone Financial
Group. However, the maximum fee allowed on new accounts is 2.00%

Certain investment adviser representatives of Keystone Financial Group are also associated with LPL
Financial as broker-dealer registered representatives (“Dually Registered Persons”). In their capacity as
registered representatives of LPL Financial, certain Dually Registered Persons may earn commissions for
the sale of securities or investment products that they recommend for brokerage clients. They do not
earn commissions on the sale of securities or investment products recommended or purchased in
advisory accounts through Keystone Financial Group. Clients have the option of purchasing many of the
securities and investment products we make available to you through another broker-dealer or investment
adviser. However, when purchasing these securities and investment products away from Keystone
Financial Group, you will not receive the benefit of the advice and other services we provide.

Asset Management Services

Fees charged for our asset management services are charged based on a percentage of assets under
management, billed in advance (at the start of the billing period) on a quarterly calendar basis and
calculated based on the fair market value of your account as of the last business day of the current billing
period. Fees are prorated (based on the number of days service is provided during the initial billing
period) for your account opened at any time other than the beginning of the billing period. If asset
management services are commenced in the middle of the billing period, then the prorated fee for that
billing period is based on the value of the Account when services commence and is due immediately and
will be deducted from Account when services commence.

The asset management services continue in effect until terminated by either party (i.e., Keystone
Financial Group or you) by providing written notice of termination to the other party. Any prepaid,
unearned fees will be promptly refunded by Keystone Financial Group to you. Fee refunds will be
determined on a pro rata basis using the number of days services are actually provided during the final
period.

Fees charged for our asset management services are negotiable based on the type of client, the
complexity of the client's situation, the composition of the client's account (i.e., equities versus mutual
funds), the potential for additional account deposits, the relationship of the client with the investment
adviser representative, and the total amount of assets under management for the client.

The annual fee for asset management services will be between 0.25% and 2.00%

Keystone Financial Group believes that its annual fee is reasonable in relation to: (1) services provided
and (2) the fees charged by other investment advisers offering similar services/programs. However, our
annual investment advisory fee may be higher than that charged by other investment advisers offering
similar services/programs. In addition to our compensation, you may also incur charges imposed at the
mutual fund level (e.g., advisory fees and other fund expenses).

The investment advisory fees will be deducted from your account and paid directly to our firm by the
qualified custodian(s) of your account. You will authorize the qualified custodian(s) of your account to
deduct fees from your account and pay such fees directly to our firm.

Keystone Financial Group, LLC                      Page 20            Form ADV Part 2A Disclosure Brochure

You should review your account statements received from the qualified custodian(s) and verify that
appropriate investment advisory fees are being deducted. The qualified custodian(s) will not verify the
accuracy of the investment advisory fees deducted.

Brokerage commissions and/or transaction ticket fees charged by the qualified custodian are billed
directly to you by the qualified custodian. Keystone Financial Group does not receive any portion of such
commissions or fees from you or the qualified custodian. In addition, you may incur certain charges
imposed by third parties other than Keystone Financial Group in connection with investments made
through your account including, but not limited to, mutual fund sales loads, 12(b)-1 fees and surrender
charges, variable annuity fees and surrender charges, IRA and qualified retirement plan fees, and
charges imposed by the qualified custodian(s) of your account. Management fees charged by Keystone
Financial Group are separate and distinct from the fees and expenses charged by investment company
securities that may be recommended to you. A description of these fees and expenses are available in
each investment company security’s prospectus.

Keystone Wealth Managed Asset Program

The annual investment advisory fee charged will vary between 0.25% – 2.00% of the assets held in the
account and is negotiable depending on the market value of the account, asset types, complexity of your
portfolio, your financial situation and trading activity. The annual fee is divided and paid quarterly in
...
Account Minimums and Types of Clients — Form ADV Part 2A (3/13/2026) [Brochure]
Item 7 – Types of Clients

Keystone Financial Group generally provides investment advice to the following types of clients:

    •   Individuals
    •   High net worth individuals
    •   Banks or thrift institutions
    •   Pension and profit sharing plans
    •   Trusts, estates, or charitable organizations
    •   Corporations or business entities other than those listed above

You are required to execute a written agreement with Keystone Financial Group specifying the particular
advisory services in order to establish a client arrangement with Keystone Financial Group.

Keystone Financial Group, LLC                     Page 32           Form ADV Part 2A Disclosure Brochure

Minimum Investment Amounts Required

Keystone Financial Group generally requires a minimum of $10,000 in order to open an account. To
reach this account minimum, clients can aggregate all household accounts. Exceptions may be granted
to this minimum for type of client, the complexity of the client's situation, the composition of the client's
account, the potential for additional account deposits, and the relationship of the client with the
investment adviser representative, and the total amount of assets under management for the client.

The minimum account size to open any KEYMAP Program account is $10,000, although exceptions may
be granted upon request. Factors considered when granting an exception include the total value of the
overall engagement, the types of assets in the account, the time and resources expended on the services
and the relationship between the adviser providing services and the client.

The minimum fee generally charged for financial planning services provided on an hourly basis is $500.
The minimum fixed fee generally charged for financial planning services on a fixed fee basis is $500.

The minimum hourly fee generally charged for consulting services is $75. The minimum fixed fee
generally charged for consulting services is $500.

Third-party money managers may have minimum account and minimum fee requirements in order to
participate in their programs. Each-third party money manager will disclose its minimum account size and
fees in its Form ADV Part 2A Disclosure Brochure.
AUM Breakdown Accounts AUM ($B)
By Client Type
(a) Individuals (other than high net worth individuals) 6,138 1.1
(b) Individuals (high net worth individuals) 464 1.2
(c) Banking or thrift institutions 0 0.0
(d) Investment companies 0 0.0
(e) Business development companies 0 0.0
(f) Pooled investment vehicles 0 0.0
(g) Pension and profit sharing plans 0 0.0
(h) Charitable organizations 13 0.0
(i) State or municipal government entities 0 0.0
(j) Other investment advisers 0 0.0
(k) Insurance companies 0 0.0
(l) Sovereign wealth funds and foreign official institutions 0 0.0
(m) Corporations or other businesses not listed above 13 0.0
(n) Other 0 0.0
Total 6,628 2.3
By Discretionary
Discretionary 6,522 2.3
Non-Discretionary 106 0.0
Total 6,628 2.3
By Non-United States Persons
Non-United States Persons 0.0
United States Persons 2.3
Total 6,628 2.3
EDGAR Form CIK 2011 - 2026
13F-HR [0000806250]
3 [0000924069]
13F-HR [0001729299]
D [0001815148]
13F-HR [0002053642]
Firm Profile (Form ADV)
Discretionary AUM$0.2B
ServesRetail, Research
Form 3/4/5 Subject 2011 - 2026
Keystone Group LP
EGAIN Corp
Keystone MGP LLC
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