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| Keystone Financial Group LLC
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| CRD # | 170201 |
| SEC # | 801-79274 |
| CIK # | 0000806250, 0001815148, 0000924069, 0002053642, 0001729299 |
| AUM | 2,338.2 M (2026-03-17) |
| Employees | 49 (67% Investors, 61% Brokers) |
| Fees | |
| Minimum | |
| Phone | 859-317-8316 |
| Address | 527 Wellington Way, Ste 225 Lexington, KY 40503 |
| Source | [IAPD] [EDGAR] [Website] [Twitter] [Facebook] |
| Total AUM ($B) |
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| Fees and Compensation — Form ADV Part 2A (3/13/2026) [Brochure] |
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Item 5 – Fees and Compensation In addition to the information provided in Item 4 – Advisory Business, this section provides additional details regarding our firm’s services along with descriptions of each service’s fees and compensation arrangements. It should be noted that lower fees for comparable service may be available from other sources. The exact fees and other terms will be outlined in the agreement between you and Keystone Financial Group. Keystone Financial Group allows your investment adviser representative to set fees within ranges provided by Keystone Financial Group. As a result, your investment adviser representative may charge Keystone Financial Group, LLC Page 19 Form ADV Part 2A Disclosure Brochure more or less for the same service than another investment adviser representative of Keystone Financial Group. However, the maximum fee allowed on new accounts is 2.00% Certain investment adviser representatives of Keystone Financial Group are also associated with LPL Financial as broker-dealer registered representatives (“Dually Registered Persons”). In their capacity as registered representatives of LPL Financial, certain Dually Registered Persons may earn commissions for the sale of securities or investment products that they recommend for brokerage clients. They do not earn commissions on the sale of securities or investment products recommended or purchased in advisory accounts through Keystone Financial Group. Clients have the option of purchasing many of the securities and investment products we make available to you through another broker-dealer or investment adviser. However, when purchasing these securities and investment products away from Keystone Financial Group, you will not receive the benefit of the advice and other services we provide. Asset Management Services Fees charged for our asset management services are charged based on a percentage of assets under management, billed in advance (at the start of the billing period) on a quarterly calendar basis and calculated based on the fair market value of your account as of the last business day of the current billing period. Fees are prorated (based on the number of days service is provided during the initial billing period) for your account opened at any time other than the beginning of the billing period. If asset management services are commenced in the middle of the billing period, then the prorated fee for that billing period is based on the value of the Account when services commence and is due immediately and will be deducted from Account when services commence. The asset management services continue in effect until terminated by either party (i.e., Keystone Financial Group or you) by providing written notice of termination to the other party. Any prepaid, unearned fees will be promptly refunded by Keystone Financial Group to you. Fee refunds will be determined on a pro rata basis using the number of days services are actually provided during the final period. Fees charged for our asset management services are negotiable based on the type of client, the complexity of the client's situation, the composition of the client's account (i.e., equities versus mutual funds), the potential for additional account deposits, the relationship of the client with the investment adviser representative, and the total amount of assets under management for the client. The annual fee for asset management services will be between 0.25% and 2.00% Keystone Financial Group believes that its annual fee is reasonable in relation to: (1) services provided and (2) the fees charged by other investment advisers offering similar services/programs. However, our annual investment advisory fee may be higher than that charged by other investment advisers offering similar services/programs. In addition to our compensation, you may also incur charges imposed at the mutual fund level (e.g., advisory fees and other fund expenses). The investment advisory fees will be deducted from your account and paid directly to our firm by the qualified custodian(s) of your account. You will authorize the qualified custodian(s) of your account to deduct fees from your account and pay such fees directly to our firm. Keystone Financial Group, LLC Page 20 Form ADV Part 2A Disclosure Brochure You should review your account statements received from the qualified custodian(s) and verify that appropriate investment advisory fees are being deducted. The qualified custodian(s) will not verify the accuracy of the investment advisory fees deducted. Brokerage commissions and/or transaction ticket fees charged by the qualified custodian are billed directly to you by the qualified custodian. Keystone Financial Group does not receive any portion of such commissions or fees from you or the qualified custodian. In addition, you may incur certain charges imposed by third parties other than Keystone Financial Group in connection with investments made through your account including, but not limited to, mutual fund sales loads, 12(b)-1 fees and surrender charges, variable annuity fees and surrender charges, IRA and qualified retirement plan fees, and charges imposed by the qualified custodian(s) of your account. Management fees charged by Keystone Financial Group are separate and distinct from the fees and expenses charged by investment company securities that may be recommended to you. A description of these fees and expenses are available in each investment company security’s prospectus. Keystone Wealth Managed Asset Program The annual investment advisory fee charged will vary between 0.25% – 2.00% of the assets held in the account and is negotiable depending on the market value of the account, asset types, complexity of your portfolio, your financial situation and trading activity. The annual fee is divided and paid quarterly in ... |
| Account Minimums and Types of Clients — Form ADV Part 2A (3/13/2026) [Brochure] |
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Item 7 – Types of Clients
Keystone Financial Group generally provides investment advice to the following types of clients:
• Individuals
• High net worth individuals
• Banks or thrift institutions
• Pension and profit sharing plans
• Trusts, estates, or charitable organizations
• Corporations or business entities other than those listed above
You are required to execute a written agreement with Keystone Financial Group specifying the particular
advisory services in order to establish a client arrangement with Keystone Financial Group.
Keystone Financial Group, LLC Page 32 Form ADV Part 2A Disclosure Brochure
Minimum Investment Amounts Required
Keystone Financial Group generally requires a minimum of $10,000 in order to open an account. To
reach this account minimum, clients can aggregate all household accounts. Exceptions may be granted
to this minimum for type of client, the complexity of the client's situation, the composition of the client's
account, the potential for additional account deposits, and the relationship of the client with the
investment adviser representative, and the total amount of assets under management for the client.
The minimum account size to open any KEYMAP Program account is $10,000, although exceptions may
be granted upon request. Factors considered when granting an exception include the total value of the
overall engagement, the types of assets in the account, the time and resources expended on the services
and the relationship between the adviser providing services and the client.
The minimum fee generally charged for financial planning services provided on an hourly basis is $500.
The minimum fixed fee generally charged for financial planning services on a fixed fee basis is $500.
The minimum hourly fee generally charged for consulting services is $75. The minimum fixed fee
generally charged for consulting services is $500.
Third-party money managers may have minimum account and minimum fee requirements in order to
participate in their programs. Each-third party money manager will disclose its minimum account size and
fees in its Form ADV Part 2A Disclosure Brochure. |
| AUM Breakdown | Accounts | AUM ($B) |
|---|---|---|
| By Client Type | ||
| (a) Individuals (other than high net worth individuals) | 6,138 | 1.1 |
| (b) Individuals (high net worth individuals) | 464 | 1.2 |
| (c) Banking or thrift institutions | 0 | 0.0 |
| (d) Investment companies | 0 | 0.0 |
| (e) Business development companies | 0 | 0.0 |
| (f) Pooled investment vehicles | 0 | 0.0 |
| (g) Pension and profit sharing plans | 0 | 0.0 |
| (h) Charitable organizations | 13 | 0.0 |
| (i) State or municipal government entities | 0 | 0.0 |
| (j) Other investment advisers | 0 | 0.0 |
| (k) Insurance companies | 0 | 0.0 |
| (l) Sovereign wealth funds and foreign official institutions | 0 | 0.0 |
| (m) Corporations or other businesses not listed above | 13 | 0.0 |
| (n) Other | 0 | 0.0 |
| Total | 6,628 | 2.3 |
| By Discretionary | ||
| Discretionary | 6,522 | 2.3 |
| Non-Discretionary | 106 | 0.0 |
| Total | 6,628 | 2.3 |
| By Non-United States Persons | ||
| Non-United States Persons | 0.0 | |
| United States Persons | 2.3 | |
| Total | 6,628 | 2.3 |
| EDGAR Form | CIK | 2011 - 2026 |
|---|---|---|
| 13F-HR | [0000806250] | |
| 3 | [0000924069] | |
| 13F-HR | [0001729299] | |
| D | [0001815148] | |
| 13F-HR | [0002053642] |
| Firm Profile (Form ADV) | |
|---|---|
| Discretionary AUM | $0.2B |
| Serves | Retail, Research |
| Form 3/4/5 Subject | 2011 - 2026 |
|---|---|
| Keystone Group LP | |
| EGAIN Corp | |
| Keystone MGP LLC |
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