Lake Avenue Financial LLC

Fees and Compensation - Item 5

 Financial Planning Services Fees
 Lake Avenue Financial provides its clients financial planning and consulting services. Prior to engaging Lake
 Avenue Financial to provide consulting services, the client will be required to enter into a financial planning
 agreement with our firm. The Agreement will set forth the terms and conditions of the engagement and describe
 the scope of the services to be provided and the fee that is due from the client. Lake Avenue Financial will charge
 a negotiable fixed fee of up to $20,000 or an hourly fee of up to $600 for these services.

 Fee payment arrangements may be negotiated with the client on a case-by-case basis. Fees are payable as
 invoiced and all such arrangements will be clearly set forth in the financial planning agreement signed by the
 client and the firm.

 Either party may terminate the financial planning agreement by written notice to the other. In the event the client
 terminates Lake Avenue Financial’s financial planning services, the balance of any prepaid, unearned fees (if any)
 will be promptly refunded to the client. Lake Avenue Financial does not require the prepayment of over $1,200,
 six or more months in advance.

 Lake Avenue Academy Subscription Fees
 At this time, Lake Avenue Academy has two subscription tiers, Academy and Blueprint. Academy is offered for an
 annual subscription fee of $499 and Blueprint is offered for a fee of $999. The annual fee is billed to the credit or
 debit card provided by the client, or via direct payment form the client’s bank accounts. Fees are payable annually
 and the service is renewed automatically on the one-year anniversary date, and thereafter, unless terminated by
 either party by providing written notice to the other. Upon receipt of the termination notice, the client’s
 subscription will be removed from automatic annual renewal. Refunds are not provided. However, the client will
 have continued access to their subscription for the entire year.

 Portfolio Management Services Fees
 Lake Avenue Financial charges a fee based on a percentage of assets under management. This fee is deducted
 from the client's account held at the custodian. The client authorizes Lake Avenue Financial to debit the fee from
 the client’s account. If requested by the client, we may also invoice the client directly for the payment of fees in
 lieu of a direct deduction from the client’s account.

 Lake Avenue Financial charges an annual management fee of up to 1.75% of assets under management. The fee
 is negotiable and the exact fee paid by you will be stated in the client agreement signed by you and us.

 The annual fee is billed monthly or quarterly, in advance or in arrears, depending on the payment arrangement
 negotiated with the client and set forth in the client Agreement. Fees will be assessed pro rata in the event the
 Agreement is executed at any time other than the first day of a billing period. We may deduct the fee from a
 single, client-designated account to facilitate billing.

 We encourage you to carefully review the statements you receive from the qualified custodian. If you have
 questions about your statements, or if you did not receive a statement from the qualified custodian, please call
 our office number located on the cover page of this brochure.

 At the inception of investment management services, the first pay period’s fees will be calculated on a pro-rata
 basis. You may terminate the client Agreement upon 30-days' written notice to our firm. If your fee is payable in
 arrears, you will incur a pro rata charge for services rendered prior to the termination of the agreement, which
 means you will incur advisory fees only in proportion to the number of days in the pay period for which you are a

Lake Avenue Financial LLC
Form ADV Part 2A, Appendix 1 (Wrap brochure)

 client. Where fees are payable in advance, Lake Avenue Financial will issue a pro-rated refund of any pre-paid
 unearned advisory fee based on the number of days remaining in the billing period after the termination date.

 As paying agent for our firm, your custodian will deduct the investment advisory fee directly from your account.
 The fee is deducted only when you have given us written authorization permitting the fees to be paid directly
 from your account. If insufficient cash is available to pay such fees, securities in an amount equal to the balance
 of unpaid fees will be liquidated to pay for the unpaid balance. Further, the qualified custodian will deliver an
 account statement to you at least quarterly. These account statements will show all disbursements from your
 account. We encourage you to review the statement(s) you receive from the qualified custodian for accuracy. If
 you find any inconsistent information between our invoice and the statement(s) you receive from the qualified
 custodian please call our main office number located on the cover page of this brochure.

 Third Party Adviser Fees
 Lake Avenue Financial will either share in the fee charged by the third-party adviser or the third-party adviser will
 charge a separate fee in addition to the fee charged by Lake Avenue Financial. Advisory fees that you pay to third
 party investment advisers are established and payable in accordance with the Form ADV Brochure provided by
 each third-party investment adviser to whom you are referred. These fees may or may not be negotiable.
 Depending on the third-party adviser, clients may or may not be able to negotiate the fee payable to the third-
 party adviser.

 You will be required to sign an agreement directly with the third-party adviser(s). You may terminate your advisory
 relationship with the third-party adviser(s) according to the terms of your agreement with the third-party
 adviser(s). You should review each adviser’s brochure for specific information on how you may terminate your
...

Types of Clients - Item 7

 We generally offer investment advisory services to individuals, trusts, estates, charitable organizations, broker
 dealers, corporations, and other business entities.

 We do not require an account minimum to establish advisory relationships with clients. However, some of the
 third-party advisers recommended by our firm may impose their own account minimums.

                       Methods of Analysis, Investment Strategies and Risk of Loss - Item 8

 Lake Avenue Financial advisors may use various methods to determine an appropriate investment strategy for
 your portfolio with the goal of reducing risk and increasing performance in each customized portfolio. We seek
 to recommend investment strategies or products that will give you a diversified portfolio consistent with your
 investment objective. We do this by analyzing the various products, investment strategies, and money
 management firms to which we provide access. That analysis includes a review of the structure, cost, and
 investment performance history of each program.