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| Lloyd Advisory Services LLC
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| CRD # | 150582 |
| SEC # | 801-117056 |
| CIK # | 0001802474 |
| AUM | 437.6 M (2026-03-25) |
| Employees | 13 (46% Investors, 0% Brokers) |
| Fees | |
| Minimum | |
| Phone | 770-932-0387 |
| Address | 3575 Lawrenceville Suwanee Road Suwanee, GA 30024 |
| Source | [IAPD] [EDGAR] [Website] [Facebook] [Instagram] |
| Total AUM ($M) |
|---|
| Fees and Compensation — Form ADV Part 2A (3/25/2026) [Brochure] |
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Item 5 Fees and Compensation
Asset Management Services
The total annual advisory fee due to us for Asset Management Services (“Advisory Fee”) is negotiable at
the sole discretion of our firm and will be outlined in the Investment Advisory Agreement signed by the client
and our firm. The maximum annual Advisory Fee charged for these services will be up to 1.5% of the total
assets under management and will include all fees payable to sub-advisers or third-party investment-
advisers (“TPAs”), unless otherwise agreed by you in a separate written agreement.
Advisory Fees are typically billed monthly in arrears based on each account's average daily balance during
the prior calendar month, depending on the sub-adviser recommended. The first monthly fee shall be
prorated based on the portion of such month remaining. Advisory Fees are negotiable and will be deducted
from client account(s) by AEWM as the sub-adviser.
The portion of the Advisory Fee payable to the sub-adviser or TPA is established and payable in accordance
with the brochure provided by each TPA to whom you are recommended. These fees may or may not be
negotiable. Because we pay the TPA’s advisory fee, our net compensation differs depending upon the
individual agreement we have with each TPA. Furthermore, different models made available through TPAs
also charge different fees; accordingly, our net compensation also differs depending upon the model
selected. Nevertheless, because the costs attributable to supporting the use of each TPA and model varies,
you should not assume that the use of any TPA or model that results in a higher net compensation to us is
necessarily more profitable to us than using a TPA or model that results in a lower net compensation to us.
Whenever we recommend a TPA or model that would result in a higher profit to us than a different TPA or
model, a conflict of interest arises where our firm or our Associated Persons may have an incentive to
recommend one TPA or model with whom we have more favorable compensation arrangements over other
advisory programs offered by TPAs with whom we have less favorable or no compensation arrangements.
We address this conflict of interest by ensuring our recommendations of TPAs and models are in our client’s
best interest.
Services provided through AE Wealth Management, LLC ("AEWM") managed account program are offered
through a wrap fee program. In a wrap fee program, you will only pay fees based on assets under
management and you will not pay a separate commission, ticket charge, or custodian fee, for the execution
of transactions in your account. AEWM and our firm will receive a portion of the fee as compensation for
services. When services are provided through AEWM, we are generally entitled to the portion of the
Advisory Fee remaining after payment of AEWM’s portion of the fee, the portion for each model manager,
if applicable, and the portion for the custodian. The maximum total Advisory Fee is 1.50%. These annual
fees are negotiable and therefore may vary from time to time or client to client. We are responsible for
negotiating AEWM’s platform fee for wrap accounts with AEWM on behalf of our clients. This presents a
conflict of interest, as we have an incentive to negotiate for a lower fee in order to receive a higher
percentage of our Advisory Fee. We address this conflict by ensuring our recommendation to use the
AEWM platform is in our client’s best interest. The actual Advisory Fee charged to you is specified in the
separate agreement between you and our firm. A more detailed description of fees related to AEWM's
managed account program is located in AEWM's disclosure brochure which will be provided to you if we
offer you services through AEWM.
Based on the cumulative value of assets maintained by our firm in the AEWM program, we receive
preferential pricing with respect to the fee charged by AEWM to our firm. In order to obtain this preferential
pricing we must maintain a certain level of assets on the AEWM platform. Furthermore, certain Model
Managers on the AEWM platform charge additional fees which are paid by our firm in addition to AEWM’s
fee. This presents a conflict of interest in that the existence of the assets maintenance requirement and
additional fees for certain Model Managers creates an incentive for our firm to continue managing clients’
assets on the AEWM platform rather than some other platform and to recommend Model Managers on the
AEWM platform who do not charge additional fees. We manage this conflict by periodically evaluating and
assessing whether maintaining assets on the AEWM platform is in the clients’ best interest, taking into
consideration the quality of the services provided by AEWM for the clients’ benefit, or available to our firm
via the platform in connection with services we provide to our clients, costs to the client and other factors.
Additionally, we will take steps to ensure our recommendations regarding particular Model Managers are
based on the needs of the clients and the suitability of the Model Manager recommended, rather than the
cost to us of making that recommendation.
Our receipt of an asset-based fee presents a conflict of interest. This is because the more assets there are
in the client’s account, the more the client will pay in fees. Therefore, we have an incentive to encourage
clients to increase the assets in their accounts. We address this conflict of interest by ensuring any such
recommendations are in the client’s best interest.
Additional Fees and Expenses
As part of our investment advisory services to you, we may invest, or recommend that you invest, in mutual
funds and exchange traded funds. The fees that you pay to our firm for investment advisory services are
separate and distinct from the fees and expenses charged by mutual funds or exchange traded funds
(described in each fund's prospectus) to their shareholders. These fees will generally include a
management fee and other fund expenses.
... |
| Account Minimums and Types of Clients — Form ADV Part 2A (3/25/2026) [Brochure] |
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Item 7 Types of Clients We offer investment advisory services to individuals, high net worth individuals, trusts, estates, charitable organizations, corporations, and other business entities. In general, we do not require a minimum dollar amount to open and maintain an advisory account; however, we have the right to terminate your account if it falls below a minimum size which, in our sole opinion, is too small to effectively manage. |
| Sector | Form 13F Holdings | Value ($M) | |
|---|---|---|---|
| Nvidia Corp | 4.6 | ||
| Broadcom Inc | 2.8 | ||
| SRH Total Return Fund Inc | 2.6 | ||
| Taiwan Semiconductor Manufacturing Co Ltd | 2.5 | ||
| Visa Inc | 2.2 | ||
| J P Morgan Chase & Co | 1.9 | ||
| United Technologies Corp /DE/ | 1.6 | ||
| General Electric Co | 1.3 | ||
| Coca Cola Co | 1.2 | ||
| Holdings by Sector ($M) |
|---|
| AUM Breakdown | Accounts | AUM ($M) |
|---|---|---|
| By Client Type | ||
| (a) Individuals (other than high net worth individuals) | 1,142 | 307.5 |
| (b) Individuals (high net worth individuals) | 60 | 118.8 |
| (c) Banking or thrift institutions | 0 | 0.0 |
| (d) Investment companies | 0 | 0.0 |
| (e) Business development companies | 0 | 0.0 |
| (f) Pooled investment vehicles | 0 | 0.0 |
| (g) Pension and profit sharing plans | 60 | 11.0 |
| (h) Charitable organizations | 0 | 0.0 |
| (i) State or municipal government entities | 0 | 0.0 |
| (j) Other investment advisers | 0 | 0.0 |
| (k) Insurance companies | 0 | 0.0 |
| (l) Sovereign wealth funds and foreign official institutions | 0 | 0.0 |
| (m) Corporations or other businesses not listed above | 0 | 0.2 |
| (n) Other | 0 | 0.0 |
| Total | 2,779 | 437.6 |
| By Discretionary | ||
| Discretionary | 2,779 | 437.6 |
| Non-Discretionary | 0 | 0.0 |
| Total | 2,779 | 437.6 |
| By Non-United States Persons | ||
| Non-United States Persons | 0.0 | |
| United States Persons | 437.6 | |
| Total | 2,779 | 437.6 |
| EDGAR Form | CIK | 2011 - 2026 |
|---|---|---|
| 13F-HR | [0001802474] |
| Firm Profile (Form ADV) | |
|---|---|
| Discretionary AUM | $0.2B |
| Serves | Institutional, Retail |
| Comparable Firms | State | AUM |
|---|---|---|
|
Storen Legacy Partners LLC
✚
|
IN | 438.3 M |
|
Schulz Wealth Ltd
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TX | 438.1 M |
|
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MN | 437.8 M |
|
Crown Wealth Group LLC
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NC | 437.5 M |
|
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|
Herbert J SIMS Capital Management Inc
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CT | 436.9 M |
|
Peachtree Wealth Advisors Inc
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|
PFG Investments LLC
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|
OR | 436.8 M |
|
Ndure Global LLC
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|
436.7 M | |
|
Blueprint Investing LLC
✚
|
CA | 436.3 M |