LVZ Inc

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LVZ Inc
CRD #124228
SEC #801-66772
CIK #0001574408
AUM 1,125.2 M (2026-03-25)
Employees 24 (75% Investors, 8% Brokers)
Fees
Minimum
Phone616-394-4994
Address240 South River Avenue
Holland, MI 49423
Source [IAPD] [EDGAR] [Website] [LinkedIn] [Facebook] [Instagram]
Total AUM ($M)
120096072048024002006201320202027
Fees and Compensation — Form ADV Part 2A (3/25/2026) [Brochure]
ITEM 5. FEES AND COMPENSATION

INVESTMENT MANAGEMENT FEE SCHEDULE

We may negotiate our investment management service fees based upon each client’s circumstances taking into
account the aggregate value of related accounts, the complexity of a client’s account, or similar matters. Generally,
the range of our advisory fees is:

Investment Management Strategies

Our investment management strategies contain a majority of exchange-traded funds, closed ended/open ended
mutual funds, fixed income securities, or individual equity positions.

Account Size                     $100,000 and above

Annual Advisory Fee              Up to 2.0% of account assets

We determine fees based on the client’s initial billable account value, as reported by the client’s account custodian
and the value of the account at the end of each subsequent billing period minus any excludable assets. We prorate
fees for the first billing period based on the day the account is opened. We bill our fees either monthly or quarterly
in advance, as specified in our Investment Management Agreement with the client. However, if you have a qualified
plan, the plan fiduciary can specify that billing will be in arrears. We calculate fees based upon the value of the
client’s account(s) on the last day of the prior period (either last day of the month or quarter). Fees are calculated
based on a 360 day year (30 days per month and 90 days per quarter). At times, for the client’s benefit, we will also
waive the advisory fees on an account for a period of time negotiated with the client. This may be to incentivize the
client to transfer the account or to help offset against certain previous commissions or fees assessed to the client.

If the client chooses monthly fee billing, the firm, IAR, or promoter incurs a convenience fee of $3.50 per account,
per month. We do not pass this charge to the client, but rather offset the firm, IAR, or promoter’s fee by the same
amount.

We offer other fee payment arrangements including fixed fee and blended fee. Blended fees use a tiered fee
schedule to calculate your fee (i.e. the first tier of $0 to 750,000 is billed at 1.5%, a second tier of $750,000 to
1,500,000 is billed at 1.25%, and a third tier of $1,500,001 to 3,000,000 is billed at 1%.)

Maintenance Fee

Unless we grant an exception, if the client’s quarterly billable account value remains below $100,000, we will charge
the account a $60 annual maintenance fee. The fee will be charged to either the client, the firm’s IAR, or the
promoter that referred the client to us, as indicated in our Investment Management Agreement or the Promoter’s
Disclosure Brochure signed by the client, respectively. This maintenance fee is in addition to the account’s
investment management fee and is not refunded when the account is terminated. This fee is deducted in either
quarterly or monthly increments depending on the chosen fee liquidation mode in our agreement. Our annual
maintenance fee is determined in the following manner:

Quarterly: If [Quarterly Account Value] < $100,000 = $15 maintenance fee

Monthly: If [Monthly Account Value] < $100,000 = $5 maintenance fee

Non-Traded Assets

When agreed upon, we charge a flat investment advisory fee to monitor and advise clients on any non-traded assets
in their account. We negotiate the fee depending on a number of factors including the complexity of the assets, the
amount invested, and the availability of information about the assets. This fee is in addition to the investment
management fee, described above, paid to invest the client’s account in one of our investment strategies.

Management Fees

We may waive our management fee at any time, at our own discretion. Generally, we waive all management fees,
including fees from the firm and Promoters, when both of the following occur at the same time: a) the account is
funded with the custodian and ready to be managed within five days of the end of the billing period; and b) the total
gross fee to be processed is less than $5.00. Employees receive discounted management fees while they are
employed with our office.

DIRECT BILLING TO CLIENT’S CUSTODIAN

Under the Investment Management Agreement, the client authorizes us to directly bill our fees to the custodian for
the client account. The custodian’s periodic statements will show each fee deduction from the client’s account.
Clients may withdraw this authorization for direct billing of these fees at any time by notifying us or their custodian
in writing. However, we do not charge interest on overdue accounts and our fees are premised upon this
automated billing process. If clients choose to withdraw the direct billing authorization, we may need to change our
fee structure or terminate our services for the client.

ERISA AND QUALIFIED PLAN FEES

Under the ERISA Plan Agreement, the plan authorizes us to either directly bill our fees to the custodian for the plan
account or bill the plan directly.

FINANCIAL PLANNING AND CONSULTING FEES

Depending on the services requested, our fees range from hourly, flat, or ongoing monthly rate fee for our financial
planning services and other consultations, as stated in the Financial Planning and Consulting Agreement. We quote

fees for financial plans in advance, and one-half of the estimated fee is due before we begin the planning services.
The fee balance is due when we present the plan to the client.

We bill fees for other consulting services in arrears. For hourly billing projects, our maximum fee is $400 per hour,
based on the complexity of the project and the seniority of the representative performing the services. For fixed fee
projects, we quote a fixed dollar amount, which may be based on a percentage, up to 3%, of the client’s assets we
are analyzing. In some cases, we may agree to an on-going monthly fee for on-going advisory services, billed and
paid in advance or in arrears as specified in the Financial Planning and Consulting Agreement. Our minimum fee is
...
Account Minimums and Types of Clients — Form ADV Part 2A (3/25/2026) [Brochure]
ITEM 7. TYPES OF CLIENTS

We provide investment management services to individuals, high net worth individuals, trusts, estates, charitable
organizations, corporations, other financial advisors using trade signals, and corporate pension and profit-sharing
plans utilizing our investment management strategies.

We impose certain conditions for starting or maintaining an account. A minimum of $100,000 of cash and/or
securities is generally required to open an account. We may waive this requirement if, for example, a client has
additional or related accounts that together exceed the minimum requirements.

We generally require that accounts maintain a value of approximately $100,000. We may require a client to add to
the amount in order to maintain the minimum, pay the account maintenance fee, or request that the management
of the account be terminated. These conditions are negotiable in light of a specific client’s circumstances and
relationships with our firm and our principals and representatives. There is no minimum asset size for our financial
planning services.

For our classic investment strategies, the minimum account size is $25,000. However, we offer a limited position
strategy for accounts with values under $25,000. In some cases, for accounts with values under $5,000, we will hold
a single security while you continue to make deposits into the account. When the account is able to be diversified,
usually around $5,000, we will move your account to the limited position strategy.

For our specialty investment strategies, the minimum account size varies by strategy. For additional information
about our investment strategies, please go to the section in Item 8 below titled INVESTMENT STRATEGIES.
Sector Form 13F Holdings Value ($M)
Apple Inc 6.8
Amazon Com Inc 3.4
Microsoft Corp 2.4
 
 
 
 
 
 
 
 
Holdings by Sector ($M)
100080060040020002013201720222027
AUM Breakdown Accounts AUM ($M)
By Client Type
(a) Individuals (other than high net worth individuals) 2,312 828.9
(b) Individuals (high net worth individuals) 126 257.3
(c) Banking or thrift institutions 0 0.0
(d) Investment companies 0 0.0
(e) Business development companies 0 0.0
(f) Pooled investment vehicles 0 0.0
(g) Pension and profit sharing plans 14 21.3
(h) Charitable organizations 9 2.7
(i) State or municipal government entities 0 0.0
(j) Other investment advisers 0 0.0
(k) Insurance companies 0 0.0
(l) Sovereign wealth funds and foreign official institutions 0 0.0
(m) Corporations or other businesses not listed above 12 15.0
(n) Other 0 0.0
Total 5,879 1,125.2
By Discretionary
Discretionary 5,879 1,125.2
Non-Discretionary 0 0.0
Total 5,879 1,125.2
By Non-United States Persons
Non-United States Persons 0.0
United States Persons 1,125.2
Total 5,879 1,125.2
EDGAR Form CIK 2011 - 2026
13F-HR [0001574408]
Firm Profile (Form ADV)
Discretionary AUM$0.1B
Clients2
ServesInstitutional, Retail
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