|
⚲
|
| Keyboard |
| Mayfair Advisory Group LLC
✚
|
|
|---|---|
| CRD # | 304668 |
| SEC # | 801-117219 |
| CIK # | 0001801926 |
| AUM | 806.4 M (2026-02-12) |
| Employees | 4 (100% Investors, 0% Brokers) |
| Fees | |
| Minimum | |
| Phone | 205-395-6970 |
| Address | 110 Office Park Drive Birmingham, AL 35223 |
| Source | [IAPD] [EDGAR] [Website] [Twitter] |
| Total AUM ($M) |
|---|
| Fees and Compensation — Form ADV Part 2A (2/12/2026) [Brochure] |
|---|
Item 5. Fees and Compensation
MAG offers services on a fee basis, which includes fixed fees, as well as fees based upon assets under
management.
Financial Planning and Consulting Fees
MAG charges a fixed fee for providing financial planning and consulting services under a stand-alone
engagement. These fees are negotiable, but range from $500 to $5,000, depending upon the scope and
complexity of the services and the professional rendering the financial planning and/or the consulting
services. If the client engages the Firm for additional investment advisory services, MAG may offset all or
a portion of its fees for those services based upon the amount paid for the financial planning and/or
consulting services.
The terms and conditions of the financial planning and/or consulting engagement are set forth in the
Advisory Agreement and MAG requires one-half of the fixed fee payable upon execution of the Advisory
Agreement. The outstanding balance is due upon delivery of the financial plan or completion of the agreed
upon services. The Firm does not, however, take receipt of $1,200 or more in prepaid fees in excess of six
months in advance of services rendered.
Wealth Management Fees
MAG offers wealth management services for an annual fee based on the amount of assets under the Firm’s
management. This management fee varies between 50 and 100 basis points (0.50% – 1.00%), depending
upon the size and composition of a client’s portfolio and the type of services rendered. The annual fee is
prorated and charged quarterly, in advance, based upon the market value of the assets being managed by
MAG on the last day of the previous quarter as determined by a party independent from the Firm (including
the client’s custodian or another third-party). The Firm includes cash in a client’s account in determining
the valuation for billing purposes. The Firm may, in its sole discretion, not include cash in determining the
fee, especially where a client has a high percentage of cash for reasons other than the Firm's investment
management decision. If assets are deposited into or withdrawn from an account after the inception of a
billing period, the fee payable with respect to such assets is not adjusted to reflect the interim change in
portfolio value.
For the initial period of an engagement, the fee is calculated on a pro rata basis. In the event the advisory
agreement is terminated, the fee for the final billing period is prorated through the effective date of the
termination and the outstanding or unearned portion of the fee is charged or refunded to the client, as
appropriate. Additionally, for asset management services the Firm provides with respect to certain client
holdings (e.g., held-away assets, accommodation accounts, alternative investments, etc.), MAG may
Page | 7 © MarketCounsel 2026
Disclosure Brochure
negotiate a fee rate that differs from the range set forth above. Clients are advised that a conflict of interest
exists for the Firm to recommend that clients engage MAG for additional services for compensation,
including rolling over retirement accounts or moving other assets to the Firm’s management. Clients retain
absolute discretion over all decisions regarding engaging the Firm and are under no obligation to act upon
any of the recommendations.
Retirement Plan Consulting Fees
MAG charges as fixed project-based fee to provide clients with retirement plan consulting services. Each
engagement is individually negotiated and tailored to accommodate the needs of the individual plan
sponsor, as memorialized in the Agreement. These fees vary between 25 and 50 basis points (0.25% –
0.50%), depending upon the size and composition of the client’s assets as well as the scope of the services
to be rendered.
Fee Discretion
MAG may, in its sole discretion, negotiate to charge a lesser fee based upon certain criteria, such as
anticipated future earning capacity, anticipated future additional assets, dollar amount of assets to be
managed, related accounts, account composition, pre-existing/legacy client relationship, account retention
and pro bono activities. In addition, institutional and foundation accounts will typically be charged a lesser
fee.
Additional Fees and Expenses
In addition to the advisory fees paid to MAG, clients also incur certain charges imposed by other third
parties, such as broker-dealers, custodians, trust companies, banks and other financial institutions
(collectively “Financial Institutions”). These additional charges include securities brokerage commissions,
transaction fees, custodial fees, fees attributable to alternative assets, fees charged by the Independent
Managers, margin costs, charges imposed directly by a mutual fund or ETF in a client’s account, as
disclosed in the fund’s prospectus (e.g., fund management fees and other fund expenses), deferred sales
charges, odd-lot differentials, transfer taxes, wire transfer and electronic fund fees, and other fees and taxes
on brokerage accounts and securities transactions. The Firm’s brokerage practices are described at length
in Item 12, below.
Direct Fee Debit
Clients provide MAG and/or certain Independent Managers with the authority to directly debit their
accounts for payment of the investment advisory fees. The Financial Institutions that act as the qualified
custodian for client accounts, from which the Firm retains the authority to directly deduct fees, have agreed
... |
| Account Minimums and Types of Clients — Form ADV Part 2A (2/12/2026) [Brochure] |
|---|
Item 7. Types of Clients
MAG offers services to individuals, high net worth individuals, trusts and estates, non-profit and/or
charitable organizations, employer-sponsored retirement plans and other business entities.
Page | 9 © MarketCounsel 2026
Disclosure Brochure |
| Sector | Form 13F Holdings | Value ($M) | |
|---|---|---|---|
| Apple Inc | 7.3 | ||
| Nvidia Corp | 3.0 | ||
| Palantir Technologies Inc | 2.2 | ||
| Holdings by Sector ($M) |
|---|
| AUM Breakdown | Accounts | AUM ($M) |
|---|---|---|
| By Client Type | ||
| (a) Individuals (other than high net worth individuals) | 235 | 87.6 |
| (b) Individuals (high net worth individuals) | 154 | 675.0 |
| (c) Banking or thrift institutions | 0 | 0.0 |
| (d) Investment companies | 0 | 0.0 |
| (e) Business development companies | 0 | 0.0 |
| (f) Pooled investment vehicles | 0 | 0.0 |
| (g) Pension and profit sharing plans | 0 | 0.0 |
| (h) Charitable organizations | 6 | 43.8 |
| (i) State or municipal government entities | 0 | 0.0 |
| (j) Other investment advisers | 0 | 0.0 |
| (k) Insurance companies | 0 | 0.0 |
| (l) Sovereign wealth funds and foreign official institutions | 0 | 0.0 |
| (m) Corporations or other businesses not listed above | 0 | 0.0 |
| (n) Other | 0 | 0.0 |
| Total | 1,240 | 806.4 |
| By Discretionary | ||
| Discretionary | 1,217 | 648.5 |
| Non-Discretionary | 23 | 157.9 |
| Total | 1,240 | 806.4 |
| By Non-United States Persons | ||
| Non-United States Persons | 0.0 | |
| United States Persons | 806.4 | |
| Total | 1,240 | 806.4 |
| EDGAR Form | CIK | 2011 - 2026 |
|---|---|---|
| 13F-HR | [0001801926] |
| Firm Profile (Form ADV) | |
|---|---|
| Serves | Institutional, Retail |
| Comparable Firms | State | AUM |
|---|---|---|
|
Sunburst Financial Group LLC
✚
|
AL | 808.1 M |
|
Capital Innovations LLC
✚
|
WI | 806.7 M |
|
Andbanc Advisory LLC
✚
|
FL | 806.5 M |
|
Droms Strauss Advisors Inc
✚
|
MO | 806.3 M |
|
Henrickson Nauta Wealth Advisors Inc
✚
|
MI | 805.4 M |
|
Lakeridge Wealth Management LLC
✚
|
OH | 805.4 M |
|
ASIO Capital LLC
✚
|
KY | 805.1 M |
|
Strathmore Capital Advisors Inc
✚
|
NC | 805.0 M |
|
Copper Harbor Investment Advisors LLC
✚
|
WI | 805.0 M |
|
Roof Eidam Maycock Peralta LLC
✚
|
CA | 804.9 M |