Mayfair Advisory Group LLC

-

Assets, Funds, Holdings

Home | Sign Up | Log In
New Features
Latest Fund Raises
Related People
Fund Service Providers
Startup & Company Raises
List of Funds
Boston Firms
Boston Hedge Funds
Cornell Alumni Firms
CalPERS Portfolio
NYSCRF Portfolio
User Guide
Regulatory AUM vs AUM
LP Portfolios
Related Firms
Build a Portfolio
Comprehensive Search
Keyboard
Mayfair Advisory Group LLC
CRD #304668
SEC #801-117219
CIK #0001801926
AUM 806.4 M (2026-02-12)
Employees 4 (100% Investors, 0% Brokers)
Fees
Minimum
Phone205-395-6970
Address110 Office Park Drive
Birmingham, AL 35223
Source [IAPD] [EDGAR] [Website] [Twitter]
Total AUM ($M)
90072054036018002010201520212027
Fees and Compensation — Form ADV Part 2A (2/12/2026) [Brochure]
Item 5. Fees and Compensation
      MAG offers services on a fee basis, which includes fixed fees, as well as fees based upon assets under
      management.

      Financial Planning and Consulting Fees

      MAG charges a fixed fee for providing financial planning and consulting services under a stand-alone
      engagement. These fees are negotiable, but range from $500 to $5,000, depending upon the scope and
      complexity of the services and the professional rendering the financial planning and/or the consulting
      services. If the client engages the Firm for additional investment advisory services, MAG may offset all or
      a portion of its fees for those services based upon the amount paid for the financial planning and/or
      consulting services.

      The terms and conditions of the financial planning and/or consulting engagement are set forth in the
      Advisory Agreement and MAG requires one-half of the fixed fee payable upon execution of the Advisory
      Agreement. The outstanding balance is due upon delivery of the financial plan or completion of the agreed
      upon services. The Firm does not, however, take receipt of $1,200 or more in prepaid fees in excess of six
      months in advance of services rendered.

      Wealth Management Fees

      MAG offers wealth management services for an annual fee based on the amount of assets under the Firm’s
      management. This management fee varies between 50 and 100 basis points (0.50% – 1.00%), depending
      upon the size and composition of a client’s portfolio and the type of services rendered. The annual fee is
      prorated and charged quarterly, in advance, based upon the market value of the assets being managed by
      MAG on the last day of the previous quarter as determined by a party independent from the Firm (including
      the client’s custodian or another third-party). The Firm includes cash in a client’s account in determining
      the valuation for billing purposes. The Firm may, in its sole discretion, not include cash in determining the
      fee, especially where a client has a high percentage of cash for reasons other than the Firm's investment
      management decision. If assets are deposited into or withdrawn from an account after the inception of a
      billing period, the fee payable with respect to such assets is not adjusted to reflect the interim change in
      portfolio value.

      For the initial period of an engagement, the fee is calculated on a pro rata basis. In the event the advisory
      agreement is terminated, the fee for the final billing period is prorated through the effective date of the
      termination and the outstanding or unearned portion of the fee is charged or refunded to the client, as
      appropriate. Additionally, for asset management services the Firm provides with respect to certain client
      holdings (e.g., held-away assets, accommodation accounts, alternative investments, etc.), MAG may

Page | 7                                                                                           © MarketCounsel 2026

 Disclosure Brochure

      negotiate a fee rate that differs from the range set forth above. Clients are advised that a conflict of interest
      exists for the Firm to recommend that clients engage MAG for additional services for compensation,
      including rolling over retirement accounts or moving other assets to the Firm’s management. Clients retain
      absolute discretion over all decisions regarding engaging the Firm and are under no obligation to act upon
      any of the recommendations.

      Retirement Plan Consulting Fees
      MAG charges as fixed project-based fee to provide clients with retirement plan consulting services. Each
      engagement is individually negotiated and tailored to accommodate the needs of the individual plan
      sponsor, as memorialized in the Agreement. These fees vary between 25 and 50 basis points (0.25% –
      0.50%), depending upon the size and composition of the client’s assets as well as the scope of the services
      to be rendered.

      Fee Discretion

      MAG may, in its sole discretion, negotiate to charge a lesser fee based upon certain criteria, such as
      anticipated future earning capacity, anticipated future additional assets, dollar amount of assets to be
      managed, related accounts, account composition, pre-existing/legacy client relationship, account retention
      and pro bono activities. In addition, institutional and foundation accounts will typically be charged a lesser
      fee.

      Additional Fees and Expenses

      In addition to the advisory fees paid to MAG, clients also incur certain charges imposed by other third
      parties, such as broker-dealers, custodians, trust companies, banks and other financial institutions
      (collectively “Financial Institutions”). These additional charges include securities brokerage commissions,
      transaction fees, custodial fees, fees attributable to alternative assets, fees charged by the Independent
      Managers, margin costs, charges imposed directly by a mutual fund or ETF in a client’s account, as
      disclosed in the fund’s prospectus (e.g., fund management fees and other fund expenses), deferred sales
      charges, odd-lot differentials, transfer taxes, wire transfer and electronic fund fees, and other fees and taxes
      on brokerage accounts and securities transactions. The Firm’s brokerage practices are described at length
      in Item 12, below.

      Direct Fee Debit

      Clients provide MAG and/or certain Independent Managers with the authority to directly debit their
      accounts for payment of the investment advisory fees. The Financial Institutions that act as the qualified
      custodian for client accounts, from which the Firm retains the authority to directly deduct fees, have agreed
...
Account Minimums and Types of Clients — Form ADV Part 2A (2/12/2026) [Brochure]
Item 7. Types of Clients
      MAG offers services to individuals, high net worth individuals, trusts and estates, non-profit and/or
      charitable organizations, employer-sponsored retirement plans and other business entities.

Page | 9                                                                                              © MarketCounsel 2026

 Disclosure Brochure
Sector Form 13F Holdings Value ($M)
Apple Inc 7.3
Nvidia Corp 3.0
Palantir Technologies Inc 2.2
 
 
 
 
 
 
 
 
Holdings by Sector ($M)
3002401801206002019202120242027
AUM Breakdown Accounts AUM ($M)
By Client Type
(a) Individuals (other than high net worth individuals) 235 87.6
(b) Individuals (high net worth individuals) 154 675.0
(c) Banking or thrift institutions 0 0.0
(d) Investment companies 0 0.0
(e) Business development companies 0 0.0
(f) Pooled investment vehicles 0 0.0
(g) Pension and profit sharing plans 0 0.0
(h) Charitable organizations 6 43.8
(i) State or municipal government entities 0 0.0
(j) Other investment advisers 0 0.0
(k) Insurance companies 0 0.0
(l) Sovereign wealth funds and foreign official institutions 0 0.0
(m) Corporations or other businesses not listed above 0 0.0
(n) Other 0 0.0
Total 1,240 806.4
By Discretionary
Discretionary 1,217 648.5
Non-Discretionary 23 157.9
Total 1,240 806.4
By Non-United States Persons
Non-United States Persons 0.0
United States Persons 806.4
Total 1,240 806.4
EDGAR Form CIK 2011 - 2026
13F-HR [0001801926]
Firm Profile (Form ADV)
ServesInstitutional, Retail
Comparable Firms State AUM
Sunburst Financial Group LLC
AL 808.1 M
Capital Innovations LLC
WI 806.7 M
Andbanc Advisory LLC
FL 806.5 M
Droms Strauss Advisors Inc
MO 806.3 M
Henrickson Nauta Wealth Advisors Inc
MI 805.4 M
Lakeridge Wealth Management LLC
OH 805.4 M
ASIO Capital LLC
KY 805.1 M
Strathmore Capital Advisors Inc
NC 805.0 M
Copper Harbor Investment Advisors LLC
WI 805.0 M
Roof Eidam Maycock Peralta LLC
CA 804.9 M
Terms | Privacy | Providers | Companies | Guide
tony@aum13f.com