New Advisory Services LLC

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New Advisory Services LLC
CRD #290405
SEC #801-112037
CIK #0001803456
AUM 1,602.0 M (2026-03-31)
Employees 23 (52% Investors, 52% Brokers)
Fees
Minimum
Phone920-712-7800
Address2200 Dickinson Road
de Pere, WI 54115
Source [IAPD] [EDGAR] [Website]
Total AUM ($M)
17001360102068034002010201520212027
Fees and Compensation — Form ADV Part 2A (3/31/2026) [Brochure]
Item 5 - FEES AND COMPENSATION
Asset Management Services
 A. Fees are negotiable and are not based on a share of capital gains upon or capital appreciation of
      the funds or any portion of the funds.

      You may make additions to the Account or withdrawals from the Account. No fee adjustments
      will be made for Account appreciation or depreciation.

      N.E.W. Advisory Services, LLC aggregates or households all of your managed accounts
      together to determine your monthly fee. For example, if you have four managed accounts with
      a value of: $101,569.40, $55,498.46, $675,879.50, and $74,301.12 with a total value of
      $907,248.48, you will not pay a fee on the managed accounts greater than 1.20% on all
      accounts.

      N.E.W. Advisory Services, LLC may change the above fee schedule upon 30-days prior
      written notice to you.

                 Account Value                  N.E.W Advisory
                                                  Services Fee
      $0 - $49,999                                   1.50%
      $50,000 - $99,999                              1.40%
      $100,000 - $249,999                            1.30%
      $250,000 - $499,999                            1.25%
      $500,000 - $999,999                            1.20%
      $1,000,000 - $1,999,999                        1.15%
      $2,000,000 - $2,999,999                        1.13%
      $3,000,000 - $3,999,999                        1.11%
      $4,000,000 - $4,999,999                        1.09%
      $5,000,000 - $7,499,999                        1.05%
      $7,500,000 and above                           1.00%

      In addition to the advisory fees above, you will pay transaction fees for securities transactions
      executed in your account in accordance with the custodian’s transaction fee schedule.
      Additionally, you will pay fees for custodial services, account maintenance fees to the account
      custodian and any third party platform, transaction fees, and other fees associated with
      maintaining the Account. Such fees are not charged by N.E.W. Advisory Services, LLC and
      are charged by the product, broker/dealer or account custodian. N.E.W. Advisory Services,
      LLC does not share in any portion of such fees. Additionally, you will pay your proportionate
      share of the fund’s management and administrative fees and sales charges as well as the mutual
      fund adviser’s fee of any mutual fund they purchase. Such advisory fees are not shared with
      N.E.W. Advisory Services, LLC and are compensation to the fund-manager.

      The custodian recommended by N.E.W. Advisory Services, LLC offers a number of mutual
      fund and exchange traded funds with no transaction fees. However, as a condition for no
      transaction fees there is a holding period which can range up to 90 days or longer.

     Accounts Custodied at an Investment Company
 March 2026                           10 of 23

                                 N.E.W. Advisory Services, LLC

     Alternatively, asset management services will be applied for accounts held direct with a
     product sponsor such as a registered investment company or mutual fund company such as
     American Funds. Your assets will be allocated across a portfolio of mutual funds. N.E.W.
     Advisory Services, LLC will charge a flat 75 basis points (0.75%). The fees will be billed as
     further described under subsection C below.

     In addition to the advisory fees above, you will pay fees for custodial services, account
     maintenance fees to the account custodian and any third party platform, and other fees
     associated with maintaining the Account. Such fees are not charged by N.E.W. Advisory
     Services, LLC and are charged by the product, broker/dealer or account custodian. N.E.W.
     Advisory Services, LLC does not share in any portion of such fees. Additionally, you will pay
     your proportionate share of the fund’s management and administrative fees and sales charges
     as well as the mutual fund adviser’s fee of any mutual fund they purchase. Such advisory fees
     are not shared with N.E.W. Advisory Services, LLC and are compensation to the fund-manager.

B.   Advisory fees will generally be collected directly from your account, provided you have given
     N.E.W. Advisory Services, LLC written authorization. You will be provided with an account
     statement reflecting the deduction of the advisory fee direct from the account custodian. If the
     Account does not contain sufficient funds to pay advisory fees, N.E.W. Advisory Services,
     LLC has limited authority to sell or redeem securities in sufficient amounts to pay advisory
     fees. You may reimburse the account for advisory fees paid to N.E.W. Advisory Services,
     LLC, except for ERISA and IRA accounts.

C.   Advisory fees will be charged in arrears of each calendar month. The monthly advisory fee
     will be based on the average daily value of the account for each day in the month. Fees for
     partial periods will be prorated. The initial monthly fee will be a pro-rated portion of the fee
     based on the number of days remaining in the calendar month.

D.   Advisory Representatives of N.E.W. Advisory Services, LLC are dually registered
     representatives of Geneos Wealth Management, LLC, a registered broker/dealer, member of
     the Financial Industry Regulatory Authority (FINRA) and SIPC.
     If you elect to implement investment advice through N.E.W. Advisory Services, LLC’s
     Advisory Representatives, such advice can be implemented on a or commission basis through
     Geneos Wealth Management, LLC. The Advisory Representatives in their capacity as
     registered representatives of Geneos Wealth Management, LLC will receive a portion of the
     commission. This practice presents a conflict of interest and gives the Advisory
...
Account Minimums and Types of Clients — Form ADV Part 2A (3/31/2026) [Brochure]
Item 7 - TYPES OF CLIENTS

N.E.W. Advisory Services, LLC’s services are geared toward individuals both high net worth (i.e.
clients with a net worth of $2,000,000, exclusive of primary residence or has $1,000,000 under
management with N.E.W. Advisory Services, LLC) and other than high net worth, trusts, estates,
foundations, and company retirement plans.
Sector Form 13F Holdings Value ($M)
Global MOFY Metaverse Ltd 17.2
Apple Inc 17.2
Procter & Gamble Co 13.3
 
 
 
 
 
 
 
 
Holdings by Sector ($M)
1400112084056028002019202120242027
AUM Breakdown Accounts AUM ($M)
By Client Type
(a) Individuals (other than high net worth individuals) 4,307 789.9
(b) Individuals (high net worth individuals) 535 808.3
(c) Banking or thrift institutions 0 0.0
(d) Investment companies 0 0.0
(e) Business development companies 0 0.0
(f) Pooled investment vehicles 0 0.0
(g) Pension and profit sharing plans 0 0.0
(h) Charitable organizations 0 0.0
(i) State or municipal government entities 0 0.0
(j) Other investment advisers 0 0.0
(k) Insurance companies 0 0.0
(l) Sovereign wealth funds and foreign official institutions 0 0.0
(m) Corporations or other businesses not listed above 20 3.8
(n) Other 0 0.0
Total 9,375 1,602.0
By Discretionary
Discretionary 8,318 1,549.7
Non-Discretionary 1,057 52.3
Total 9,375 1,602.0
By Non-United States Persons
Non-United States Persons 0.0
United States Persons 1,602.0
Total 9,375 1,602.0
EDGAR Form CIK 2011 - 2026
13F-HR [0001803456]
Firm Profile (Form ADV)
ServesInstitutional, Retail
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