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| PDS Planning Inc
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| CRD # | 106895 |
| SEC # | 801-33041 |
| CIK # | 0000838618 |
| AUM | 2,167.3 M (2026-03-19) |
| Employees | 19 (63% Investors, 0% Brokers) |
| Fees | |
| Minimum | |
| Phone | 614-481-8449 |
| Address | 475 Metro Place S Dublin, OH 43017 |
| Source | [IAPD] [EDGAR] [Website] [Twitter] [LinkedIn] [Facebook] |
| Total AUM ($B) |
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| Fees and Compensation — Form ADV Part 2A (3/19/2026) [Brochure] |
|---|
Item 5: Fees and Compensation
All clients of PDS pay for services via an annual fixed fee (fee for ongoing financial planning that may also include
investment advisory services). PDS does not offer any arrangements for fees to be paid based on a percentage of
assets managed.
Fixed Fee
The annual fixed fee is established at the beginning of the relationship and is determined based upon a combination
of various objective and subjective factors including but not limited to: portfolio composition; the scope and
complexity of the engagement; the anticipated servicing needs; related accounts; the professional(s) rendering the
service(s); competition, and negotiations with the client. The annual fixed fee may include both Financial Planning
and Investment Advisory (Investment Management/Portfolio Management) services. The annual fixed fee is billed
monthly or quarterly, in advance. Please Note: In the event that a client adds or withdraws assets to accounts
managed by PDS during a fixed fee engagement year, the amount of the prior mutually agreed upon annual fixed fee
will neither be correspondingly increased or decreased during such engagement year. Rather, the amount of annual
fixed fee is subject to review and adjustment for the subsequent engagement year.
In arriving at the fixed fees, our experience has shown us clients generally need one of three types of investment
and/or planning service levels. Our pricing for each category varies on a number of factors, including but not limited
to, the amount of time it will take to serve each client based on the number of meetings they will require, the amount
of ongoing communication that will take place throughout the year, the research, services, and strategies that are
necessary to help us make informed recommendations, and who will perform those services. Our belief is the three
levels of service could be identified as such:
Portfolio Management
Some clients simply need assistance managing their portfolio(s). As practitioners, we believe financial
planning findings should drive the vast majority of investment decisions. However, in certain circumstances
there may be exceptions. Common examples include foundations, non-profit organizations, corporations,
ultra-high net worth individuals, and family offices. A common theme among this category of client is they all
seek an advisor who can perform portfolio management services for a fixed fee rather than the traditional
asset-based management fee charged by most advisory firms.
Foundational Planning
For many, they need a professional who can chart a course for their personal finances, and arm them with
the steps needed on a regular basis to help them build their financial foundation. Often, they need to rid
some poor investment choices from their balance sheet and focus on the types of planning tools to support
their goals. With their personal and professional life evolving, they need an advisor who can respond to
changing circumstances and keep them on course for a successful future.
Comprehensive Wealth Management
Your life and balance sheet has become complex and requires advanced strategies and proactive advice.
Of course, with significant wealth comes significant opportunities, but also complex questions. Planning
around cash flow, education funding, taxes, insurance, stock options, private investments, and charitable
intentions can help us craft a family wealth strategy tailored to your specific needs.
Fee Dispersion. As indicated above, PDS offers its services on an annual flat, fixed fee basis. This fee is determined
based upon a combination of various objective and subjective factors including but not limited to portfolio
composition; the scope and complexity of the engagement; the anticipated servicing needs; related accounts; the
professional(s) rendering the service(s); competition, and negotiations with the client. Please Note: As a result of the
above, similarly situated clients could pay different fees. In addition, similar advisory services may be available from
other investment advisers for similar or lower fees. PDS’ Chief Compliance Officer, Kurt M. Brown, remains available
to address any questions that a client or prospective client may have regarding advisory fees.
PDS Planning, Inc. 9
The client may authorize the custodian(s), in writing, to debit the management fees from the account. The monthly
statement the client receives from the custodian of the assets shows the fee debited and paid to PDS. Clients may
also request to be billed directly. Prices for most assets are available through electronic download on a daily basis.
However, daily prices may not be available for certain assets. In such cases, the most recent valuation may be used
in calculating the value of assets.
If a client chooses to terminate the Financial Planning or Investment Advisory contract with PDS, all remaining
monthly or quarterly pre-paid fees as of the date of termination will be refunded to the client.
PDS’ Chief Compliance Officer, Kurt M. Brown, remains available to address any questions that a client or
prospective client may have regarding advisory fees.
Limited Engagements
PDS may also provide limited consulting services (i.e. college funding, retirement analysis, insurance review, etc.) on
... |
| Account Minimums and Types of Clients — Form ADV Part 2A (3/19/2026) [Brochure] |
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Item 7: Types of Clients
PDS’ clients generally include high net worth individuals, individuals, business entities, corporate trusts, pension
plans, charitable institutions, and non-profit corporations. |
| Sector | Form 13F Holdings | Value ($M) | |
|---|---|---|---|
| Apple Inc | 34.0 | ||
| Nvidia Corp | 30.8 | ||
| AbbVie Inc | 23.7 | ||
| Microsoft Corp | 20.2 | ||
| J P Morgan Chase & Co | 14.5 | ||
| Amazon Com Inc | 14.1 | ||
| Alphabet Inc | 13.5 | ||
| Alphabet Inc | 12.6 | ||
| Abbott Laboratories | 12.3 | ||
| Holdings by Sector ($M) |
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| AUM Breakdown | Accounts | AUM ($B) |
|---|---|---|
| By Client Type | ||
| (a) Individuals (other than high net worth individuals) | 186 | 0.1 |
| (b) Individuals (high net worth individuals) | 421 | 2.0 |
| (c) Banking or thrift institutions | 0 | 0.0 |
| (d) Investment companies | 0 | 0.0 |
| (e) Business development companies | 0 | 0.0 |
| (f) Pooled investment vehicles | 0 | 0.0 |
| (g) Pension and profit sharing plans | 0 | 0.0 |
| (h) Charitable organizations | 7 | 0.1 |
| (i) State or municipal government entities | 0 | 0.0 |
| (j) Other investment advisers | 0 | 0.0 |
| (k) Insurance companies | 0 | 0.0 |
| (l) Sovereign wealth funds and foreign official institutions | 0 | 0.0 |
| (m) Corporations or other businesses not listed above | 0 | 0.0 |
| (n) Other | 0 | 0.0 |
| Total | 3,159 | 2.2 |
| By Discretionary | ||
| Discretionary | 3,009 | 2.1 |
| Non-Discretionary | 150 | 0.0 |
| Total | 3,159 | 2.2 |
| By Non-United States Persons | ||
| Non-United States Persons | 0.0 | |
| United States Persons | 2.2 | |
| Total | 3,159 | 2.2 |
| EDGAR Form | CIK | 2011 - 2026 |
|---|---|---|
| 13F-HR | [0000838618] |
| Firm Profile (Form ADV) | |
|---|---|
| Serves | Institutional, Retail, Research |
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