PDS Planning Inc

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PDS Planning Inc
CRD #106895
SEC #801-33041
CIK #0000838618
AUM 2,167.3 M (2026-03-19)
Employees 19 (63% Investors, 0% Brokers)
Fees
Minimum
Phone614-481-8449
Address475 Metro Place S
Dublin, OH 43017
Source [IAPD] [EDGAR] [Website] [Twitter] [LinkedIn] [Facebook]
Total AUM ($B)
3.02.41.81.20.60.01999200820172027
Fees and Compensation — Form ADV Part 2A (3/19/2026) [Brochure]
Item 5: Fees and Compensation
      All clients of PDS pay for services via an annual fixed fee (fee for ongoing financial planning that may also include
      investment advisory services). PDS does not offer any arrangements for fees to be paid based on a percentage of
      assets managed.

      Fixed Fee
      The annual fixed fee is established at the beginning of the relationship and is determined based upon a combination
      of various objective and subjective factors including but not limited to: portfolio composition; the scope and
      complexity of the engagement; the anticipated servicing needs; related accounts; the professional(s) rendering the
      service(s); competition, and negotiations with the client. The annual fixed fee may include both Financial Planning
      and Investment Advisory (Investment Management/Portfolio Management) services. The annual fixed fee is billed
      monthly or quarterly, in advance. Please Note: In the event that a client adds or withdraws assets to accounts
      managed by PDS during a fixed fee engagement year, the amount of the prior mutually agreed upon annual fixed fee
      will neither be correspondingly increased or decreased during such engagement year. Rather, the amount of annual
      fixed fee is subject to review and adjustment for the subsequent engagement year.

      In arriving at the fixed fees, our experience has shown us clients generally need one of three types of investment
      and/or planning service levels. Our pricing for each category varies on a number of factors, including but not limited
      to, the amount of time it will take to serve each client based on the number of meetings they will require, the amount
      of ongoing communication that will take place throughout the year, the research, services, and strategies that are
      necessary to help us make informed recommendations, and who will perform those services. Our belief is the three
      levels of service could be identified as such:

               Portfolio Management
               Some clients simply need assistance managing their portfolio(s). As practitioners, we believe financial
               planning findings should drive the vast majority of investment decisions. However, in certain circumstances
               there may be exceptions. Common examples include foundations, non-profit organizations, corporations,
               ultra-high net worth individuals, and family offices. A common theme among this category of client is they all
               seek an advisor who can perform portfolio management services for a fixed fee rather than the traditional
               asset-based management fee charged by most advisory firms.

               Foundational Planning
               For many, they need a professional who can chart a course for their personal finances, and arm them with
               the steps needed on a regular basis to help them build their financial foundation. Often, they need to rid
               some poor investment choices from their balance sheet and focus on the types of planning tools to support
               their goals. With their personal and professional life evolving, they need an advisor who can respond to
               changing circumstances and keep them on course for a successful future.

               Comprehensive Wealth Management
               Your life and balance sheet has become complex and requires advanced strategies and proactive advice.
               Of course, with significant wealth comes significant opportunities, but also complex questions. Planning
               around cash flow, education funding, taxes, insurance, stock options, private investments, and charitable
               intentions can help us craft a family wealth strategy tailored to your specific needs.

      Fee Dispersion. As indicated above, PDS offers its services on an annual flat, fixed fee basis. This fee is determined
      based upon a combination of various objective and subjective factors including but not limited to portfolio
      composition; the scope and complexity of the engagement; the anticipated servicing needs; related accounts; the
      professional(s) rendering the service(s); competition, and negotiations with the client. Please Note: As a result of the
      above, similarly situated clients could pay different fees. In addition, similar advisory services may be available from
      other investment advisers for similar or lower fees. PDS’ Chief Compliance Officer, Kurt M. Brown, remains available
      to address any questions that a client or prospective client may have regarding advisory fees.

PDS Planning, Inc.                                                                                                               9

      The client may authorize the custodian(s), in writing, to debit the management fees from the account. The monthly
      statement the client receives from the custodian of the assets shows the fee debited and paid to PDS. Clients may
      also request to be billed directly. Prices for most assets are available through electronic download on a daily basis.
      However, daily prices may not be available for certain assets. In such cases, the most recent valuation may be used
      in calculating the value of assets.

      If a client chooses to terminate the Financial Planning or Investment Advisory contract with PDS, all remaining
      monthly or quarterly pre-paid fees as of the date of termination will be refunded to the client.

      PDS’ Chief Compliance Officer, Kurt M. Brown, remains available to address any questions that a client or
      prospective client may have regarding advisory fees.

      Limited Engagements
      PDS may also provide limited consulting services (i.e. college funding, retirement analysis, insurance review, etc.) on
...
Account Minimums and Types of Clients — Form ADV Part 2A (3/19/2026) [Brochure]
Item 7: Types of Clients
      PDS’ clients generally include high net worth individuals, individuals, business entities, corporate trusts, pension
      plans, charitable institutions, and non-profit corporations.
Sector Form 13F Holdings Value ($M)
Apple Inc 34.0
Nvidia Corp 30.8
AbbVie Inc 23.7
Microsoft Corp 20.2
J P Morgan Chase & Co 14.5
Amazon Com Inc 14.1
Alphabet Inc 13.5
Alphabet Inc 12.6
Abbott Laboratories 12.3
 
 
Holdings by Sector ($M)
1600128096064032002018202120242027
AUM Breakdown Accounts AUM ($B)
By Client Type
(a) Individuals (other than high net worth individuals) 186 0.1
(b) Individuals (high net worth individuals) 421 2.0
(c) Banking or thrift institutions 0 0.0
(d) Investment companies 0 0.0
(e) Business development companies 0 0.0
(f) Pooled investment vehicles 0 0.0
(g) Pension and profit sharing plans 0 0.0
(h) Charitable organizations 7 0.1
(i) State or municipal government entities 0 0.0
(j) Other investment advisers 0 0.0
(k) Insurance companies 0 0.0
(l) Sovereign wealth funds and foreign official institutions 0 0.0
(m) Corporations or other businesses not listed above 0 0.0
(n) Other 0 0.0
Total 3,159 2.2
By Discretionary
Discretionary 3,009 2.1
Non-Discretionary 150 0.0
Total 3,159 2.2
By Non-United States Persons
Non-United States Persons 0.0
United States Persons 2.2
Total 3,159 2.2
EDGAR Form CIK 2011 - 2026
13F-HR [0000838618]
Firm Profile (Form ADV)
ServesInstitutional, Retail, Research
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