People Make the Difference Inc

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People Make the Difference Inc
CRD #159443
SEC #801-127839
CIK #
AUM 111.6 M (2026-03-31)
Employees 7 (29% Investors, 29% Brokers)
Fees
Minimum
Phone205-986-0060
Address2032 Shady Crest Drive
Hoover, AL 35216
Source [IAPD] [Website]
Total AUM ($M)
14011284562802010201520212027
Fees and Compensation — Form ADV Part 2A (3/31/2026) [Brochure]
Item 5 – Fees and Compensation

Financial Planning & Consulting Services

Written Plans
Fees for financial plans can be charged on either a fixed or hourly basis as requested by you. Fixed fees generally range
from $1,000 to $15,000 while hourly fees are charged at a rate of $200 to $350 per hour. All fees are negotiable based
on the actual services to be provided, the complexity of your situation and the representative providing the services. If
services are provided on an hourly basis, our representative provides you with an estimate of the hours needed to
complete the requested plan.

Half of the estimated cost of the plan will be due at the meeting and must be paid by check. If only one meeting the fee
will be due at the meeting and must be paid by check. If there are multiple meetings, half of the estimated cost will be
due at the time of the initial meeting. The remaining fee will be due at the final meeting. If more time is needed to
complete the plan than the original estimate, our representative requests your permission prior to proceeding with any
additional work. You are charged for the actual time expended on the plan. Both hourly and fixed fees are due upon
presentation of the plan to you. At the discretion of our representative, we may also waive all financial planning fees;
we consider the actual services requested, your history with or relationship to us, and possible future advisory services
to be provided. The negotiated fee is disclosed to you prior to services being provided.

The decision to charge a fixed fee or an hourly fee will be discussed and agreed between you and your advisory
representative.

Fees will be billed directly to you. Fees are due upon receipt of the billing statement. Once the financial plan is

presented, you continue to receive ongoing financial planning services at no additional charge for a one-year period.
These ongoing services can include financial plan reviews and updates or consultations on any topic covered in the
original financial plan.

Either of us can terminate services at any time by providing written notice to the other party. Termination is effective
immediately upon receiving the notice. You are responsible for the time expended to the date of termination. If
services are provided on a fixed fee basis, fees are calculated by multiplying the hours worked to date of termination by
the rate of $200 to $350 per hour. If services are provided on an hourly basis, fees are calculated by multiplying the
hours worked to date of termination by the hourly rate previously quoted. You receive a billing statement detailing the
prorated balance due. If services are terminated after the plan is presented, no refund is made of previous fees paid and
no additional fees are due since on-going services are provided free of charge.

Limited Consultations
Fees for consultations are charged on either a fixed fee or hourly basis as requested by you. There is a minimum fixed
fee of $300 while hourly fees are charged at a rate of $200-$350 per hour. All fees are negotiable based on the actual
services to be provided, the complexity of your situation and the representative providing the services. If services are
provided on an hourly basis, our representative provides you with an estimate of the hours needed to complete the
requested plan. If more time is needed to complete the plan than the original estimate, our representative requests
your permission prior to proceeding with any additional work. You are charged for the actual time expended on the
plan. The negotiated fee is disclosed to you prior to services being provided. Both hourly and fixed fees are due upon
completion of the consultations.

Fees for consultation will be required to be paid at consultation. If only one meeting the fee will be due at meeting and
must be paid by check. If there are multiple meetings, half of the estimated cost will be due at time of initial meeting.
The remaining fee will be due at final consultation.

Services automatically terminate upon completion of the consultations. Either of us can terminate services at any time
by providing written notice to the other party. Termination is effective immediately upon receiving the notice. You are
responsible for the time expended to the date of termination. If services are provided on a fixed fee basis, fees are
calculated by multiplying the hours worked to date of termination by the rate of $200-$350 per hour with a minimum
fee of $300. If services are provided on an hourly basis, fees are calculated by multiplying the hours worked to the date
of termination by the hourly rate previously quoted. You receive a billing statement detailing the prorated balance due.
At our sole discretion, and based on the actual services provided to date, we may not charge any fees if only one or two
consultations have been held at the time the termination notice is received.

Advisement Consultations
On-going services are billed a flat fixed annual fee not to exceed $100,000 annually. The fee is negotiable and is quoted
to the client prior to engagement of services. The fee will be determined based on several factors including services
being provided, complexity of the client’s situation, number of meetings and client’s requests and needs.

Ongoing fees are billed at the end of each quarter. The fixed annual fee will be charged in equal installments on a
quarterly basis in arrears.

One-time services automatically terminate upon completion. All services can be terminated by either party at any time
by providing written notice to the other party. Termination is effective immediately upon receipt of the notice. You are
responsible for the time we spend providing services until the effective date of termination. We send a billing statement
detailing the prorated charges and the fee due from you. The annual flat fixed fee will be prorated for the quarter based
...
Account Minimums and Types of Clients — Form ADV Part 2A (3/31/2026) [Brochure]
Item 7 – Types of Clients

PMD Advisory generally provides investment advice to the following types of clients:
  • Individuals
  • Pension, retirement and profit-sharing plans
  • Trusts, estates, or charitable organizations
  • Corporations or business entities other than those listed above

Minimum Investment Amounts Required
There is a minimum fee of $300 for limited consultations provided on a fixed fee basis. There is no minimum fee
required if limited consultations are provided on an hourly basis.

Third-party money managers have minimum account and minimum fee requirements in order to participate in their
programs. Each third-party money manager will disclose its minimum account size and fees in its Form ADV Part 2A.

PMD Advisory typically imposes a minimum investment amount of $25,000 to establish an account under management
by PMD Advisory. Exceptions can be made to the account minimum based on client circumstances that include, the
potential for additional deposits to the account, client relationship with the PMD Advisory Representative, other
managed accounts, and other services engaged in by the client. It should be noted that PMD Advisory Representatives
may impose higher account minimums than the $25,000 level established by PMD Advisory. You should consult with
your PMD Advisory Representative to determine the required account minimum. There is a minimum annual fee of
$1,000, although exceptions may be granted to this minimum fee based on your history and relationship with the firm

and other possible advisory services provided. Under no circumstances will the client be charged more than 2% annually
based on assets under management as a result of the minimum fee.
AUM Breakdown Accounts AUM ($M)
By Client Type
(a) Individuals (other than high net worth individuals) 93 14.9
(b) Individuals (high net worth individuals) 37 40.8
(c) Banking or thrift institutions 0 0.0
(d) Investment companies 0 0.0
(e) Business development companies 0 0.0
(f) Pooled investment vehicles 0 0.0
(g) Pension and profit sharing plans 17 55.9
(h) Charitable organizations 0 0.0
(i) State or municipal government entities 0 0.0
(j) Other investment advisers 0 0.0
(k) Insurance companies 0 0.0
(l) Sovereign wealth funds and foreign official institutions 0 0.0
(m) Corporations or other businesses not listed above 0 0.0
(n) Other 0 0.0
Total 254 111.6
By Discretionary
Discretionary 247 90.7
Non-Discretionary 7 20.9
Total 254 111.6
By Non-United States Persons
Non-United States Persons 0.0
United States Persons 111.6
Total 254 111.6
Firm Profile (Form ADV)
Discretionary AUM$0.1B
Clients9
ServesInstitutional, Retail, Research
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