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| Plan First Wealth LLC
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| CRD # | 289185 |
| SEC # | 801-114931 |
| CIK # | |
| AUM | 140.3 M (2026-05-13) |
| Employees | 3 (100% Investors, 0% Brokers) |
| Fees | |
| Minimum | |
| Phone | 646-201-4865 |
| Address | |
| Source | [IAPD] [Website] [LinkedIn] [Facebook] |
| Total AUM ($M) |
|---|
| Fees and Compensation — Form ADV Part 2A (5/13/2026) [Brochure] |
|---|
Item 5: Fees and Compensation
PFW’s fees vary depending upon the services you receive. PFW charges the following types of fees: Fixed fees and portfolio
management fees. Portfolio management fees are a percentage of the assets that you have directed us to manage. (See
Fee Schedule below.) Fixed fees are either financial planning fees, and or account setup fees, (See Fixed Fees below.)
Lower fees for comparable services may be available from other sources.
A. Fee Schedule
PFW charges upfront flat setup fees (“setup fees”) and portfolio management fees (“ongoing fees”) at the annual rates
shown below, which are expressed as a percentage of Client assets under management.
US-Based Non-US Based
Betterment1, Morningstar 1
SIPPs on Novia QROPS on Novia,
Schwab1 & Global, MES & RL360 & Utmost
TradePMR Morningstar2
Setup Fee2 For Defined Contribution Pension and
(see section on SIPP Transfers:
Account Setup £3,500 + £1,000 per additional pension
None £2,000
Fees on the
following pages) For Defined Benefit Pension Transfers:
£8,500 + £1,000 per additional pension
Ongoing Fee3
Fee Type Graded Per Annum Flat Per Annum Flat Per Annum
$0 to $2,500,000 1.00% p.a.
$2,500,001 to
0.75% p.a.
$5,000,000
$5,000,001 to 0.75% p.a. 1.00% p.a.
0.50% p.a.
$10,000,000
$10,000,001 and
0.25% p.a.
up
1These accounts utilize third-party managers and are subject to an additional wrap or sub-adviser fee ranging from 0.05% to 0.50%
depending on the program.
2Members of the same household may be eligible for reduced setup fees rather than individual pricing shown.
3The ongoing fee is negotiable at the sole discretion of the Adviser.
Billing Procedures
US-Based Non-US Based
Betterment, Morningstar Novia Global, RL360 & Utmost
Schwab & (GIAs, ISAs, SIPPs) MES &
TradePMR Morningstar
Wealth
Billing Billed monthly in Billed monthly in Billed monthly in Billed quarterly in
Cycles arrears arrears arrears arrears
Fee Directly debited Directly debited Directly debited Directly debited from
Payments from the Account by from the Account from the Account the account by the
PFW by custodian by custodian platform (quarterly)
Fee For Betterment & Daily values of Value of the For Quarterly: Value
Calculation TradePMR, account, totaled for account as of the of the account as of
average of daily the billing period last day of the the last day of the
balance in account billing period prior quarter.
throughout the
billing period. For
Schwab, month-
end balance.
“Legacy QROPS” are those that utilize a portfolio bond with the custodian (usually either RL360 or Utmost). PFW also
manages QROPS that utilize Novia Global as the investment platform (“Novia QROPS”),in which case the billing cycle is
monthly in arrears.
Assets under management are valued by third parties unaffiliated with PFW. PFW’s management fees are exclusive of,
and in addition to, platform fees, brokerage commissions, transaction fees, bank transfer fees, currency conversion (FX)
fees and other related costs and expenses that are incurred by Client.
PFW calculates its management fee against all assets in the investment account, unless specifically excluded. Therefore,
fee calculations include cash balances invested in money market funds, short-term investment funds, ETFs, mutual funds,
and all other investment holdings. The exact services and fees willbe agreed upon and disclosed in the agreement for
services prior to services being provided.
Generally, the fee is non-negotiable, although PFW in its sole discretion may agree to charge a lesser management fee
based upon certain criteria (i.e., anticipated future earning capacity, anticipated future additional assets, dollar amount
of assets to be managed, related accounts, account composition, pre- existing client, account retention, pro bono
activities, etc.).
A “flat fee” is one where the entire asset value is charged the same percentage.
... |
| Account Minimums and Types of Clients — Form ADV Part 2A (5/13/2026) [Brochure] |
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Item 7: Types of Clients
PFW generally provides advisory services to the following types of clients:
❖ British Expatriate Individuals
❖ British Expatriate High-Net-Worth Individuals
There is an investment minimum of $250,000 across all accounts, which may be waived by PFW at its discretion. |
| AUM Breakdown | Accounts | AUM ($M) |
|---|---|---|
| By Client Type | ||
| (a) Individuals (other than high net worth individuals) | 32 | 17.5 |
| (b) Individuals (high net worth individuals) | 64 | 122.8 |
| (c) Banking or thrift institutions | 0 | 0.0 |
| (d) Investment companies | 0 | 0.0 |
| (e) Business development companies | 0 | 0.0 |
| (f) Pooled investment vehicles | 0 | 0.0 |
| (g) Pension and profit sharing plans | 0 | 0.0 |
| (h) Charitable organizations | 0 | 0.0 |
| (i) State or municipal government entities | 0 | 0.0 |
| (j) Other investment advisers | 0 | 0.0 |
| (k) Insurance companies | 0 | 0.0 |
| (l) Sovereign wealth funds and foreign official institutions | 0 | 0.0 |
| (m) Corporations or other businesses not listed above | 0 | 0.0 |
| (n) Other | 0 | 0.0 |
| Total | 204 | 140.3 |
| By Discretionary | ||
| Discretionary | 166 | 102.4 |
| Non-Discretionary | 38 | 37.9 |
| Total | 204 | 140.3 |
| By Non-United States Persons | ||
| Non-United States Persons | 2.7 | |
| United States Persons | 137.6 | |
| Total | 204 | 140.3 |
| Firm Profile (Form ADV) | |
|---|---|
| Serves | Retail, Research |
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|---|---|---|
|
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|
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|
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|
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|
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|
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