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| Platt Investment Counsel LLC
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| CRD # | 118737 |
| SEC # | 801-112826 |
| CIK # | 0001859195 |
| AUM | 153.6 M (2026-03-05) |
| Employees | 1 (100% Investors, 0% Brokers) |
| Fees | |
| Minimum | |
| Phone | 407-416-0066 |
| Address | |
| Source | [IAPD] [EDGAR] [Website] |
| Total AUM ($M) |
|---|
| Fees and Compensation — Form ADV Part 2A (3/5/2026) [Brochure] |
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Item 5. Fees and Compensation Our fees for Portfolio Management Services are based upon a percentage of assets under management, in accordance with the following fee schedule: Assets Under Management ($) Annual Fee (%) Quarterly Fee (%) First $2 million Up to 0.70% Up to 0.175% Next $2 million 0.55% 0.1375% Above $4 million 0.45% 0.1125% Fees in General Fees will be debited from the account in accordance with the client authorization in the Investment Management Agreement. We will send the client an invoice itemizing the fee including the formula used to calculate the fee, the amount of assets under management the fee is based on, and the time period covered by the fee. Fees are billed in arrears at the end of each quarter, based upon the billable balance on the last day of that calendar quarter, pro-rated for additions and withdrawals. Our advisory fees are negotiable only at the firms discretion, and the fees will be shown in detail on the investment advisory contract. Required account minimums are negotiable based upon certain criteria (i.e. anticipated future earning capacity, anticipated future additional assets, dollar amount of assets to be managed, related accounts, account composition, negotiations with client, etc.). We may group certain related client accounts for the purposes of determining the account size and/or annualized fee. Under no circumstances will we earn fees in excess of $1,200 more than six months in advance of services rendered. Account Termination The investment management agreement can be terminated without penalty within five (5) business days of entering into the agreement. Thereafter, the investment management agreement may be terminated by the client at any time by providing us with a one day written notice. Upon termination of any account, any earned, unpaid fees through the date of termination of the account fees will be due and payable. Mutual Fund and ETF Fees and Expenses: All fees paid to our firm for investment advisory services are separate and distinct from the fees and expenses charged by mutual funds and ETFs to their shareholders. These fees and expenses are described in each fund's prospectus. These fees will generally include a management fee, other fund expenses, and a possible distribution fee. A client could invest in a mutual fund or and ETF directly, without the services of our firm. In that case, the client would not receive the services provided by us which are designed, among other things, to assist the client in determining which mutual fund or funds or ETFs are most appropriate to each client's financial condition and objectives. Accordingly, the client should review both the fees charged by the funds and ETFs and the fees charged by us to fully understand the total amount of fees to be paid by the client and to thereby evaluate the advisory services being provided. Brokerage and Custodian Fees In addition to advisory fees paid to our firm, clients will also be responsible for all transaction, brokerage, and custodian fees incurred as part of their account management. Please see Item 12 of this Brochure for important disclosures regarding our brokerage practices. |
| Account Minimums and Types of Clients — Form ADV Part 2A (3/5/2026) [Brochure] |
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Item 7. Types of Clients Our firm generally provides advisory services to individuals, high net worth individuals and charitable organizations. We require a minimum account size of $500,000 of assets under management. |
| Sector | Form 13F Holdings | Value ($M) | |
|---|---|---|---|
| Tesla Motors Inc | 0.6 | ||
| Bristol Myers Squibb Co | 0.5 | ||
| Alphabet Inc | 0.3 | ||
| Apple Inc | 0.3 | ||
| Holdings by Sector ($M) |
|---|
| AUM Breakdown | Accounts | AUM ($M) |
|---|---|---|
| By Client Type | ||
| (a) Individuals (other than high net worth individuals) | 90 | 26.8 |
| (b) Individuals (high net worth individuals) | 52 | 116.8 |
| (c) Banking or thrift institutions | 0 | 0.0 |
| (d) Investment companies | 0 | 0.0 |
| (e) Business development companies | 0 | 0.0 |
| (f) Pooled investment vehicles | 0 | 0.0 |
| (g) Pension and profit sharing plans | 0 | 0.0 |
| (h) Charitable organizations | 3 | 10.0 |
| (i) State or municipal government entities | 0 | 0.0 |
| (j) Other investment advisers | 0 | 0.0 |
| (k) Insurance companies | 0 | 0.0 |
| (l) Sovereign wealth funds and foreign official institutions | 0 | 0.0 |
| (m) Corporations or other businesses not listed above | 0 | 0.0 |
| (n) Other | 0 | 0.0 |
| Total | 382 | 153.6 |
| By Discretionary | ||
| Discretionary | 382 | 153.6 |
| Non-Discretionary | 0 | 0.0 |
| Total | 382 | 153.6 |
| By Non-United States Persons | ||
| Non-United States Persons | 0.0 | |
| United States Persons | 153.6 | |
| Total | 382 | 153.6 |
| EDGAR Form | CIK | 2011 - 2026 |
|---|---|---|
| 13F-HR | [0001859195] |
| Firm Profile (Form ADV) | |
|---|---|
| Discretionary AUM | $0.1B |
| Serves | Institutional, Retail |
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