Prien Asset Management LLC

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Prien Asset Management LLC
CRD #296462
SEC #801-128547
CIK #
AUM 153.7 M (2026-03-24)
Employees 5 (100% Investors, 0% Brokers)
Fees
Minimum
Phone505-831-6342
Address6565 Americas Parkway NE
Albuquerque, NM 87110
Source [IAPD] [Website] [LinkedIn] [Facebook]
Total AUM ($M)
16012896643202010201520212027
Fees and Compensation — Form ADV Part 2A (3/24/2026) [Brochure]
Item 5 – Fees and Compensation

The following paragraphs detail the fee structure and compensation methodology for services
provided by the Advisor. Each Client engaging the Advisor for services described herein shall be
required to enter into one or more written agreements with the Advisor.

A. Fees for Advisory Services

Investment Management Services
Investment advisory fees are paid monthly or quarterly, at the end of each month or calendar
quarter (“Billing Period”), pursuant to the terms of the agreement. Investment advisory fees are based
on the average daily market value of the Client[s] account[s] during the Billing Period. Investment

advisory fees range from 0.50% to 1.40% annually based on several factors, including: the
complexity of the services to be provided, the level of assets to be managed, and the overall
relationship with the Advisor. Relationships with multiple objectives, specific reporting
requirements, portfolio restrictions and other complexities may be charged a higher fee. The
investment advisory fee in the first quarter of service is prorated from the inception date of the
account[s] to the end of the first quarter. Fees may be negotiable at the sole discretion of the
Advisor. The Client’s fees will take into consideration the aggregate assets under management
with Advisor. All securities held in accounts managed by Prien Asset Management will be
independently valued by the Custodian. Prien Asset Management will not have the authority or
responsibility to value portfolio securities.

The Advisor’s fee is exclusive of, and in addition to, brokerage fees, transaction fees, and other
related costs and expenses, which may be incurred by the Client. However, the Advisor shall
not receive any portion of these commissions, fees, and costs.

Subadvisor Services Fees – Prien Asset Management may also act as a subadviser to
unaffiliated third-party advisers and Prien Asset Management would receive a share of the fees
collected from the third-party adviser’s Client of 0.65%. The fee is calculated using average
daily balance collected monthly in arrears. Prien Asset Management will deduct their fee
directly from the Client’s account. Clients of these investment advisers compensate their
investment adviser directly by taking the fee directly from the Client account.

Use of Independent Managers – For Clients referred by the Advisor to an Independent Manager,
the Client’s fee may be separately billed or deducted from the Client’s account[s] by the
Independent Manager. The Client should refer to the independent money manager’s Form ADV
Part 2 for additional information related to advisory fees.

Financial Planning Services
Prien Asset Management offers financial planning services either on an hourly or fixed fee basis.
Hourly fees range up to $250 per hour. Fixed fees generally range from $250 to $1,000 per
engagement. Fees may be negotiable based on the nature and complexity of the services to be
provided and the overall relationship with the Advisor. An estimate for total hours and/or total costs
will be provided to the Client prior to engaging for these services.

Basic Estate Planning Services
The fees for estate planning will be determined based on the complexity of the planning services
needed. Prien Asset Management charges a flat fee ranging from $1,500 – $2,000 for a basic estate
plan and $250 for each property/entity to be added to the estate plan.

B. Fee Billing

Investment Management Services
Investment advisory fees are calculated by the Advisor or its delegate and deducted from the
Client’s account[s] at the Custodian. The Advisor shall send an invoice to the Custodian indicating
the amount of the fees to be deducted from the Client’s account[s] at the respective Billing Period
end-date. The amount due is calculated based upon the average daily market value of assets under
management. Since investment advisory fees are determined by average daily account balance, if
assets are deposited into or withdrawn from an account, the base fee payable with respect to such
assets is adjusted accordingly. Clients will be provided with a statement, at least quarterly, from the
Custodian reflecting deduction of the investment advisory fee. In addition, the Advisor will provide
the Client a report itemizing the fee, including the calculation period covered by the fee, the account

value and the methodology used to calculate the fee. It is the responsibility of the Client to verify the
accuracy of these fees as listed on the Custodian’s brokerage statement as the Custodian does
not assume this responsibility. Clients provide written authorization permitting advisory fees to be
deducted by Prien Asset Management directly from their account[s] held by the Custodian as part of
the investment advisory agreement and separate account forms provided by the Custodian.

Use of Independent Managers – For Clients referred by the Advisor to an Independent Manager or
the Program, the Client’s fee may be separately billed or deducted from the Client’s account[s]
with the respective manager and a portion of the investment advisory fee may be provided to
Prien Asset Management.

For Clients who utilize Pontera, the fee schedule below will apply. Please note that .25% of the
management fee will be paid to Pontera by Prien Asset Management.

                              Total Assets                Prien Asset Management’s
                                                                      Fee
                           $0.00 - $50,000.00                        1.4%
                        $50,000.01 - $100,000.00                     1.4%
                       $100,000.01 - $500,000.00                     1.4%
                        $500,000.01 - $$749,999                     1.25%
                          $750,000 - $999,999                        1.0%
                     $1,000,000.00 - $5,000,000.00                  0.75%
...
Account Minimums and Types of Clients — Form ADV Part 2A (3/24/2026) [Brochure]
Item 7 – Types of Clients

Prien Asset Management offers investment advisory services to individuals and high net worth
individuals. The amount of each type of Client is available on Prien Asset Management’s Form
ADV Part 1A. These amounts may change over time and are updated at least annually by the
Advisor. Prien Asset Management generally does not impose a minimum relationship size.
AUM Breakdown Accounts AUM ($M)
By Client Type
(a) Individuals (other than high net worth individuals) 252 31.4
(b) Individuals (high net worth individuals) 37 122.1
(c) Banking or thrift institutions 0 0.0
(d) Investment companies 0 0.0
(e) Business development companies 0 0.0
(f) Pooled investment vehicles 0 0.0
(g) Pension and profit sharing plans 0 0.0
(h) Charitable organizations 1 0.2
(i) State or municipal government entities 0 0.0
(j) Other investment advisers 0 0.0
(k) Insurance companies 0 0.0
(l) Sovereign wealth funds and foreign official institutions 0 0.0
(m) Corporations or other businesses not listed above 0 0.0
(n) Other 0 0.0
Total 290 153.7
By Discretionary
Discretionary 290 153.7
Non-Discretionary 0 0.0
Total 290 153.7
By Non-United States Persons
Non-United States Persons 0.0
United States Persons 153.7
Total 290 153.7
Firm Profile (Form ADV)
Discretionary AUM$0.1B
Clients195
ServesInstitutional, Retail
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