Portland Hill Asset Management Limited

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Portland Hill Asset Management Limited
CRD #269880
SEC #801-100454
CIK #0001703658
AUM 158.5 M (2025-11-28)
Employees 4 (75% Investors, 0% Brokers)
Fees
Minimum
Phone442038909288
Address21 Knightsbridge
London, United Kingdom
Source [IAPD] [EDGAR] [Website]
Total AUM ($M)
110088066044022002011201620212026
Fees and Compensation — Form ADV Part 2A (11/28/2025) [Brochure]
Item 5: Fees and Compensation

The fees and expenses applicable to each of the Funds are set forth in detail in the corresponding Offering
Documents. A brief summary of such fees is provided below.

Portland Hill Asset Management Limited                                        Form ADV Part 2A Brochure

Management Allocation

The Adviser is paid an asset-based investment management fee of up to 2.0% per annum of the net assets
of each respective client account.

Performance Allocation

The Performance Allocation in respect of each Share will be calculated in respect of each period of twelve
months ending on 31 December in each year (a “Calculation Period”). The Performance Allocation is
deemed to accrue on a monthly basis as at each Valuation Day.

For each Calculation Period, the Performance Allocation in respect of each Share will be equal or up to
20% of the appreciation in the Net Asset Value per Share of the relevant Class during the Calculation Period
above the Base Net Asset Value per Share of that Class.

Other Fees and Expenses

The Funds will also pay the costs and expenses of (i) all transactions carried out by it or on its behalf and
(ii) the administration of the Funds including (a) the charges and expenses of legal advisers and auditors,
(b) brokers’ commissions, borrowing charges on securities sold short and any issue or transfer taxes
chargeable in connection with any securities transactions, (c) all taxes and corporate fees payable to
governments or agencies, (d) Directors’ fees (if any) and expenses, (e) interest on borrowings, including
borrowings from the Prime Brokers and Custodians, (f) such expenses incurred by the Adviser in soliciting
subscriptions for Shares as shall be approved by the Directors (g) communication expenses with respect to
investor services and all expenses of meetings of Investors and of preparing, printing and distributing
financial and other reports, proxy forms, prospectuses and similar documents, (h) the cost of insurance (if
any) for the benefit of the Directors, (i) litigation and indemnification expenses and extraordinary expenses
not incurred in the ordinary course of business, (j) specific research and investment consultancy expenses,
(k) fees and expenses associated with the front-office use of portfolio management, portfolio accounting,
order management, and risk analytical systems, (l) expenses in relation to the provision of market data, (m)
the cost of obtaining and maintaining any future listing of the Shares on any stock exchange and (n) all
other organisational and operating expenses. These other fees and expenses, as well as dealing commissions
and other non-monetary benefits, payable by the Funds are charged at normal commercial rates.
Account Minimums and Types of Clients — Form ADV Part 2A (11/28/2025) [Brochure]
Item 7: Types of Clients

Our current Clients are the Funds and the Sub-Advised Fund as described in Item 4 above. The Funds are
generally open to, among others, institutions, pension plans, endowments, high net-worth individuals,
financially sophisticated individuals, and other sophisticated investors.

The minimum initial investment per subscriber in the Funds is US$1,000,000 in the case of Class A US$
Shares, Class B US$ Shares and Class R US$ Shares, €1,000,000 in the case of Class A Euro Shares, Class
B Euro Shares and Class R Euro Shares, or such lesser amount as the directors of the Funds may in their
discretion generally or in any particular case determine provided that such lesser amount is not less than
US$100,000 or its Euro equivalent.

The minimum amount of additional subscriptions in the Funds is US$100,000 (exclusive of any initial fee
payable) in the case of the US$ Shares, and €100,000 (exclusive of any initial fee payable) in the case of
the Euro Shares, or such lesser amount as the directors of the Funds may in their discretion generally or in
any particular case determine.
Sector Form 13F Holdings Value ($M)
Facebook Inc 9.1
Alphabet Inc 5.2
Alibaba Group Holding Ltd 3.7
Amazon Com Inc 3.3
Apple Inc 3.1
MercadoLibre Inc 3.1
Priceline Com Inc 2.8
Paypal Holdings Inc 1.4
Coach Inc 1.4
Expedia Inc 1.3
View All
Holdings by Sector ($M)
2502001501005002015201820212025
Type Form D Funds Date Sold AUM
HF Portland Hill Partners Master Fund Limited 2024-07-15 30.7 M
HF Portland Hill Master Fund Limited [2016-02-29] 20.4 M 44.1 M
Filed 2025-08-29 (D/A) · Exemption 506(b), 3(c), 3(c)(7) · Minimum $100,000 · Remaining Indefinite · Duration More than one year · Net Assets Decline to Disclose
AUM Breakdown Accounts AUM ($M)
By Client Type
(a) Individuals (other than high net worth individuals) 0 0.0
(b) Individuals (high net worth individuals) 0 0.0
(c) Banking or thrift institutions 0 0.0
(d) Investment companies 0 0.0
(e) Business development companies 0 0.0
(f) Pooled investment vehicles 6 158.5
(g) Pension and profit sharing plans 0 0.0
(h) Charitable organizations 0 0.0
(i) State or municipal government entities 0 0.0
(j) Other investment advisers 0 0.0
(k) Insurance companies 0 0.0
(l) Sovereign wealth funds and foreign official institutions 0 0.0
(m) Corporations or other businesses not listed above 0 0.0
(n) Other 0 0.0
Total 6 158.5
By Discretionary
Discretionary 6 158.5
Non-Discretionary 0 0.0
Total 6 158.5
By Non-United States Persons
Non-United States Persons 158.5
United States Persons 0.0
Total 6 158.5
Form D Directors Role # Filings # Firms 2011 - 2026
Kevin Lynch Director 49 6
Portland Hill Capital Management Limited Executive Officer 2 2
Thierry Lucas Director 1 1
Portland Hill Asset Managment Limited Executive Officer 1 1
Kathleen Loonam Director 1 1
EDGAR Form CIK 2011 - 2026
13F-HR [0001703658]
Firm Profile (Form ADV)
Discretionary AUM$0.2B
ServesInstitutional
Fund TypesHedge Fund
LEI213800HI6X12DFARRA85
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