Prince Financial Advisory LLC

-

Assets, Funds, Holdings

Home | Sign Up | Log In
New Features
Latest Fund Raises
Related People
Fund Service Providers
Startup & Company Raises
List of Funds
Boston Firms
Boston Hedge Funds
Cornell Alumni Firms
CalPERS Portfolio
NYSCRF Portfolio
User Guide
Regulatory AUM vs AUM
LP Portfolios
Related Firms
Build a Portfolio
Comprehensive Search
Keyboard
Prince Financial Advisory LLC
CRD #131234
SEC #801-79626
CIK #
AUM 62.2 M (2026-02-13)
Employees 1 (100% Investors, 0% Brokers)
Fees
Minimum
Phone212-286-1372
Address251 E 32nd Street
New York, NY 10016
Source [IAPD] [Website] [LinkedIn] [Facebook]
Total AUM ($M)
705642281402010201520212027
Fees and Compensation — Form ADV Part 2A (2/13/2026) [Brochure]
Item 5 – Fees and Compensation
The following paragraphs detail the fee structure and compensation methodology for services provided by the
Advisor. Each Client engaging the Advisor for services described herein shall be required to enter into a written
agreement with the Advisor.

A. Fees for Advisory Services
Investment Management Services
Investment management fees are paid quarterly, in advance of each calendar quarter, pursuant to the terms of the
investment management agreement. Investment advisory fees are based on the market value of assets under
management at the end of the prior calendar quarter. Investment management fees range from 0.35% to 0.75%
depending on client needs and complexity.

The investment management fee in the first quarter of service is prorated from the inception date of the account[s]
to the end of the first quarter. Fees may be negotiable at the sole discretion of the Advisor. The Client’s fees will
take into consideration the aggregate assets under management with the Advisor. All securities held in accounts
managed by Prince Financial will be independently valued by the Custodian. The Advisor will conduct periodic
reviews of the Custodian’s valuation to ensure accurate billing.

Financial Planning Services
Prince Financial offers financial planning services at a rate of $300 per hour for consultation. Financial plans are
based on a fixed fee per engagement ranging from $600 up to $1,200. Fees may be negotiable depending on the
nature and complexity of the services to be provided and the overall relationship with the Advisor. An estimate for
total hours and overall costs will be provided to the Client prior to engaging for these services.

The Advisor’s fee is exclusive of, and in addition to, any applicable securities transaction and custody fees, and
other related costs and expenses described in Item 5 C. below, which may be incurred by the Client. However, the
Advisor shall not receive any portion of these commissions, fees, and costs.

B. Fee Billing
Investment Management Services
Investment management fees are calculated by the Advisor or its delegate and deducted from the Client’s
account[s] at the Custodian. The Advisor or its delegate shall send an invoice to the Custodian indicating the
amount of the fees to be deducted from the Client’s account[s] at the beginning of the respective quarter. The
amount due is calculated by applying the quarterly rate (annual rate divided by 4) to the total assets under
management with Prince Financial at the end of the prior quarter. Clients will be provided with a statement, at least
quarterly, from the Custodian reflecting deduction of the investment management fee. It is the responsibility of the
Client to verify the accuracy of these fees as listed on the Custodian’s brokerage statement as the Custodian does
not assume this responsibility. Clients provide written authorization permitting advisory fees to be deducted by
Prince Financial and to be paid directly from their account[s] held by the Custodian as part of the investment
management agreement and separate account forms provided by the Custodian.

Financial Planning Services
Financial planning services are invoiced up to fifty percent (50%) upon execution of the financial planning
agreement, with the balance invoiced upon the completion of the agreed upon deliverable[s] and are due upon
receipt.

                                              Prince Financial Advisory LLC
                                       251 E 32nd Street, Ste 6E, New York, NY 10016
                                        Phone: (212) 286-1372 * Fax: (877) 334-1731
                                                      www.lprince.com

C. Other Fees and Expenses
Clients may incur certain fees or charges imposed by third parties, other than Prince Financial, in connection with
investments made on behalf of the Client’s account[s]. The Client is responsible for all custody and securities
execution fees charged by the Custodian, if applicable. The Advisor’s recommended custodian does not charge
securities transaction fees for ETF and equity trades in Client accounts, but typically charges for mutual funds and
other types of investments. The investment management fee charged by Prince Financial is separate and distinct
from these custody and execution fees.

In addition, all fees paid to Prince Financial for investment management services are separate and distinct from the
expenses charged by mutual funds and ETFs to their shareholders, if applicable. These fees and expenses are
described in each fund’s prospectus. These fees and expenses will generally be used to pay management fees for
the funds, other fund expenses, account administration (e.g., custody, brokerage and account reporting), and a
possible distribution fee. A Client may be able to invest in these products directly, without the services of Prince
Financial, but would not receive the services provided by Prince Financial, which are designed, among other
things, to assist the Client in determining which products or services are most appropriate for each Client’s financial
situation and objectives. Accordingly, the Client should review both the fees charged by the fund[s] and the fees
charged by Prince Financial to fully understand the total fees to be paid. Please refer to Item 12 – Brokerage
Practices for additional information.

D. Advance Payment of Fees and Termination
Investment Management Services
Prince Financial is compensated for its investment management services in advance of the quarter in which
services are rendered. Either party may terminate the investment management agreement, at any time, by
providing advance written notice to the other party. The Client may also terminate the agreement within five (5)
days of signing the Advisor’s investment management agreement at no cost to the Client. After the five-day period,
...
Account Minimums and Types of Clients — Form ADV Part 2A (2/13/2026) [Brochure]
Item 7 – Types of Clients
Prince Financial offers investment advisory services to individuals, high net worth individuals, trusts, estates and
small businesses. Prince Financial generally does not impose a minimum size for establishing a relationship.
AUM Breakdown Accounts AUM ($M)
By Client Type
(a) Individuals (other than high net worth individuals) 35 16.7
(b) Individuals (high net worth individuals) 25 45.5
(c) Banking or thrift institutions 0 0.0
(d) Investment companies 0 0.0
(e) Business development companies 0 0.0
(f) Pooled investment vehicles 0 0.0
(g) Pension and profit sharing plans 0 0.0
(h) Charitable organizations 0 0.0
(i) State or municipal government entities 0 0.0
(j) Other investment advisers 0 0.0
(k) Insurance companies 0 0.0
(l) Sovereign wealth funds and foreign official institutions 0 0.0
(m) Corporations or other businesses not listed above 0 0.0
(n) Other 0 0.0
Total 121 62.2
By Discretionary
Discretionary 121 62.2
Non-Discretionary 0 0.0
Total 121 62.2
By Non-United States Persons
Non-United States Persons 0.4
United States Persons 61.8
Total 121 62.2
Firm Profile (Form ADV)
Discretionary AUM$0.0B
Clients1 (2 non-US)
ServesRetail
Comparable Firms State AUM
SMP Financial Planning LLC
64.4 M
Serenity Capital Advisors Inc
NY 64.3 M
Wealthunite Advisors LLC
NY 63.1 M
Seraphim Capital Management LLC
63.0 M
Corinthian Partners Asset Management LLC
NY 62.9 M
Mountain View Strategic Wealth LLC
NY 62.5 M
Birch Wealth Inc
NY 62.1 M
Anchor Capital Management LLC
NY 61.2 M
J Mandwelle Capital Strategies LLC
60.9 M
R & R Financial Planners Inc
NY 60.1 M
Terms | Privacy | Providers | Companies | Guide
tony@aum13f.com