Principal Advised Services LLC

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Principal Advised Services LLC
CRD #297324
SEC #801-114432
CIK #
AUM 1,422.9 M (2026-05-18)
Employees 383 (60% Investors, 64% Brokers)
Phone866-412-0770
Address655 9th Street
Des Moines, IA 50309
Source [IAPD] [Website] [Twitter] [LinkedIn] [Facebook] [Instagram]
Total AUM ($M)
1500120090060030002010201520212027
AUM Breakdown Accounts AUM ($M)
By Client Type
(a) Individuals (other than high net worth individuals) 23,100 1,333.1
(b) Individuals (high net worth individuals) 64 89.7
(c) Banking or thrift institutions 0 0.0
(d) Investment companies 0 0.0
(e) Business development companies 0 0.0
(f) Pooled investment vehicles 0 0.0
(g) Pension and profit sharing plans 0 0.0
(h) Charitable organizations 0 0.0
(i) State or municipal government entities 0 0.0
(j) Other investment advisers 0 0.0
(k) Insurance companies 0 0.0
(l) Sovereign wealth funds and foreign official institutions 0 0.0
(m) Corporations or other businesses not listed above 0 0.0
(n) Other 0 0.0
Total 23,164 1,422.9
By Discretionary
Discretionary 23,164 1,422.9
Non-Discretionary 0 0.0
Total 23,164 1,422.9
By Non-United States Persons
Non-United States Persons 0.0
United States Persons 1,422.9
Total 23,164 1,422.9
Firm Profile (Form ADV)
Clients16,537
ServesRetail
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