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| Principal Advised Services LLC
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| CRD # | 297324 |
| SEC # | 801-114432 |
| CIK # | |
| AUM | 1,422.9 M (2026-05-18) |
| Employees | 383 (60% Investors, 64% Brokers) |
| Fees | |
| Minimum | |
| Phone | 866-412-0770 |
| Address | 655 9th Street Des Moines, IA 50309 |
| Source | [IAPD] [Website] [Twitter] [LinkedIn] [Facebook] [Instagram] |
| Total AUM ($M) |
|---|
| Fees and Compensation — Form ADV Part 2A (3/30/2026) [Brochure] |
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Item 5: Fees and Compensation
Principal Advised Services charges an annual fee of up to .50% of the daily value of a participant’s account assets managed by the Managed
Account Service. The advisory fee is accrued daily based on the participant’s account balance managed by the Managed Account Service
and is deducted monthly in arrears. The advisory fee is on a tiered pricing structure and is negotiable by the Plan sponsor. The negotiated
tiered fee will vary depending upon a combination of several variables, including participant account balances, Plan assets under
management, Plan demographics, if the Plan chooses to enroll its participants into the service as the QDIA option, include proprietary
funds, and other factors. Principal Advised Services may make the service available to participants at no cost during a free trial period,
which if applicable will be described in the participants’ Plan documents.
Principal Advised Services begins to assess the advisory fee on the date the participant enrolls in the Managed Account Service or upon
the expiration of a free trial period. A participant can unenroll from the Managed Account Service online or by calling Principal, and the
fee will no longer be accrued. If the Plan sponsor terminates Target My Retirement or the Plan is transitioned to a new recordkeeper, the
Form ADV Part 2A Target My Retirement | Principal Advised Services
participants in Managed Account Service will be unenrolled, and the fee will be deducted from the participants’ accounts on a pro-rated
basis. When enrolled in the Managed Account Service, participants bear the fees and expenses associated with the underlying funds and
investments in the account, in addition to the advisory fee of .50%. Fees and expenses for the investments are described in the respective
prospectuses or other offering materials for the investments. Participants should review the prospectuses and other offering materials
carefully for information about the fees and expenses of the investment options available within the Plan. Additionally, participants within
a Plan pay recordkeeping fees and other Plan-related fees as applicable. For additional information on these recordkeeping fees, please
contact your Plan sponsor.
There is no additional fee charged by Principal Advised Services for Point-in-Time Advice. However, if the participant later enrolls in the
Managed Account Service, the advisory fee described above will be charged upon enrollment. |
| Account Minimums and Types of Clients — Form ADV Part 2A (3/30/2026) [Brochure] |
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Item 7: Types of Clients Principal Advised Services provides services described herein to participants in employer sponsored retirement Plans recordkept by PLIC, where the Plan sponsor has contractually authorized Principal Advised Services to provide Target My Retirement. There is currently no minimum balance required for Target My Retirement. |
| AUM Breakdown | Accounts | AUM ($M) |
|---|---|---|
| By Client Type | ||
| (a) Individuals (other than high net worth individuals) | 23,100 | 1,333.1 |
| (b) Individuals (high net worth individuals) | 64 | 89.7 |
| (c) Banking or thrift institutions | 0 | 0.0 |
| (d) Investment companies | 0 | 0.0 |
| (e) Business development companies | 0 | 0.0 |
| (f) Pooled investment vehicles | 0 | 0.0 |
| (g) Pension and profit sharing plans | 0 | 0.0 |
| (h) Charitable organizations | 0 | 0.0 |
| (i) State or municipal government entities | 0 | 0.0 |
| (j) Other investment advisers | 0 | 0.0 |
| (k) Insurance companies | 0 | 0.0 |
| (l) Sovereign wealth funds and foreign official institutions | 0 | 0.0 |
| (m) Corporations or other businesses not listed above | 0 | 0.0 |
| (n) Other | 0 | 0.0 |
| Total | 23,164 | 1,422.9 |
| By Discretionary | ||
| Discretionary | 23,164 | 1,422.9 |
| Non-Discretionary | 0 | 0.0 |
| Total | 23,164 | 1,422.9 |
| By Non-United States Persons | ||
| Non-United States Persons | 0.0 | |
| United States Persons | 1,422.9 | |
| Total | 23,164 | 1,422.9 |
| Firm Profile (Form ADV) | |
|---|---|
| Clients | 16,537 |
| Serves | Retail |
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|---|---|---|
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|
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|
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|
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