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| Pure Financial Advisors LLC
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| CRD # | 144316 |
| SEC # | 801-70137 |
| CIK # | 0001571556 |
| AUM | 11.05 B (2026-02-26) |
| Employees | 204 (37% Investors, 0% Brokers) |
| Fees | |
| Minimum | |
| Phone | 866-876-7873 |
| Address | 3131 Camino del Rio N San Diego, CA 92108 |
| Source | [IAPD] [EDGAR] [Website] [Twitter] [LinkedIn] [Facebook] |
| Total AUM ($B) |
|---|
| Fees and Compensation — Form ADV Part 2A (2/12/2026) [Brochure] |
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Item 5 Fees and Compensation
Fees and Expenses
We charge fees for advisory services, including financial planning and asset management. We offer a
complimentary, no obligation limited engagement financial planning service known as a “Financial
Assessment”.
Our comprehensive financial planning engagement fees, such as the “Foundation Financial Plan” are
calculated on a flat fee basis and quoted in advance. If client engages PURE in the Foundation
Financial Plan and PURE is also managing the client’s assets, continuous financial planning and
plan implementation services are included in the asset management fee.
Asset management fees are based on the ending quarterly gross value of the asset accounts managed
by us.
PURE believes its advisory fees are reasonable in relation to the services provided. Clients should
review custodial account statements to verify that advisory fees have been properly deducted. The
qualified custodian does not verify the accuracy of advisory fees deducted.
Financial Planning Fees
Our financial planning fees are based on the level of the services provided and the complexity of
each client’s circumstances, typically ranging from $1,000.00 to over $5,000.00. The negotiated fees
may vary higher or lower depending on the scope and complexity of the plan to be prepared. All
financial planning fees are agreed upon prior to entering into a contract with the client.
All financial planning services agreements can be terminated with written notice within five (5) days of
signing, in which case a full refund will be provided. If termination occurs after five (5) days, the client
will receive a prorated refund of fees paid, calculated at $275.00 per hour for actual planning time spent
through the effective date of termination. Advance payment will never exceed $1,200.00 for work that
will not be completed within six months.
Continuous Financial Planning and Plan Implementation
When we implement and maintain a Foundation Financial Plan and manage assets in accordance with
that Foundation Financial Plan, the asset management fee includes continuous financial planning and
plan implementation advisory services. In most cases, a Foundation Financial Plan is required as a
prerequisite to this service; however, we may waive this requirement in our discretion on a case-by-
case basis. Examples may include related household relationships, or other circumstances we
determine are appropriate.
Fees for Portfolio Management
Our asset management fees for portfolio management services are based upon a percentage of assets
under management and generally range from 0.50% to 1.60% annually under a progressive fee
schedule, which generally results in a blended effective rate, based on the total gross value of the
client’s managed accounts at the end of each quarter. Fees are deducted quarterly in advance at the
beginning of each calendar quarter from client investment accounts. For client relationships exceeding
$10 million, advisory fees are negotiable.
Billable account values are calculated as of the close of business on the last business day of the prior
calendar quarter. For the initial partial quarter, asset management fees on capital inflows and outflows
exceeding $100.00 will be prorated and applied to on the next quarterly billing cycle. Similarly, any
Page 10 of 25 ADV Part 2A Brochure 2/12/2026
future capital inflows and outflows exceeding $100.00 will be prorated and increase or reduce fees due
on the next quarterly billing.
The annualized fee for portfolio management services will be charged as a percentage of assets under
management, according to the following schedule:
Fee Schedule
Assets Under Management Progressive Annual Fee
$0 to $350,000 1.60% annually
$350,001 to $500,000 1.25% annually
$500,001 to $750,000 1.00% annually
$750,001 to $1,000,000 .90% annually
$1,000,001 to $2,000,000 .85% annually
$2,000,001 to $3,000,000 .80% annually
$3,000,001 to $4,000,000 .75% annually
$4,000,001 to $5,000,000 .70% annually
$5,000,001 to $10,000,000 .50% annually
$10,000,001 to and higher Negotiable
Example:
If the value of the assets managed by Advisor is $1,500,000 at the end of each calendar quarter for a
period of one year, then the Asset Management Fee will be equal to $350,000 @ 1.60%, plus $149,999
@ 1.25%, plus $249,999 @ 1.00%, plus $249,999 @ 0.90%, plus $500,003 @ 0.85%. As such, the
total Asset Management Fee would be approximately 1.10% on an annualized basis. In this example,
the current Asset Management Fee of ~ 0.275% (1.10% divided by 4) would be billed each quarter.
For relationships exceeding $10,000,001 in assets under management, advisory fees are negotiable
based on relationship size, household aggregation, and service complexity, and are documented in the
client’s advisory agreement.
PURE generally calculates the management fee based on all assets in the investment account. In most
cases, this includes cash balances invested in money market funds, short-term investment funds, ETFs,
mutual funds, the entire market value of margined assets and short positions (if any), alternative
investments (if any), and all other investment holdings. However, there may be exceptions depending
on specific circumstances.
Dependent upon the terms of the asset management agreement entered into between Pure and the
... |
| Account Minimums and Types of Clients — Form ADV Part 2A (2/12/2026) [Brochure] |
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Item 7 Types of Clients
PURE provides advisory services to the following types of clients:
Individuals and High Net Worth Individuals
Trusts, Estates or Charitable Organizations
Pension and Profit-Sharing Plans (other than plan participants)
Corporations, Limited Liability Companies and/or other Business Types
PURE does not have a minimum asset requirement to become a client. |
| Sector | Form 13F Holdings | Value ($B) | |
|---|---|---|---|
| Apple Inc | 0.1 | ||
| Holdings by Sector ($B) |
|---|
| AUM Breakdown | Accounts | AUM ($B) |
|---|---|---|
| By Client Type | ||
| (a) Individuals (other than high net worth individuals) | 3,936 | 1.8 |
| (b) Individuals (high net worth individuals) | 3,567 | 9.3 |
| (c) Banking or thrift institutions | 0 | 0.0 |
| (d) Investment companies | 0 | 0.0 |
| (e) Business development companies | 0 | 0.0 |
| (f) Pooled investment vehicles | 0 | 0.0 |
| (g) Pension and profit sharing plans | 4 | 0.0 |
| (h) Charitable organizations | 2 | 0.0 |
| (i) State or municipal government entities | 0 | 0.0 |
| (j) Other investment advisers | 0 | 0.0 |
| (k) Insurance companies | 0 | 0.0 |
| (l) Sovereign wealth funds and foreign official institutions | 0 | 0.0 |
| (m) Corporations or other businesses not listed above | 0 | 0.0 |
| (n) Other | 0 | 0.0 |
| Total | 7,509 | 11.1 |
| By Discretionary | ||
| Discretionary | 6,954 | 10.9 |
| Non-Discretionary | 555 | 0.2 |
| Total | 7,509 | 11.1 |
| By Non-United States Persons | ||
| Non-United States Persons | 0.0 | |
| United States Persons | 11.0 | |
| Total | 7,509 | 11.1 |
| EDGAR Form | CIK | 2011 - 2026 |
|---|---|---|
| 13F-HR | [0001571556] |
| Firm Profile (Form ADV) | |
|---|---|
| Discretionary AUM | $0.7B |
| Serves | Institutional, Retail, Research |
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