RFG Advisory LLC

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RFG Advisory LLC
CRD #158401
SEC #801-79153
CIK #0001633387
AUM 6,813.8 M (2026-06-16)
Employees 311 (52% Investors, 26% Brokers)
Fees
Minimum
Phone205-397-2450
Address1400 Urban Center Drive
Vestavia Hills, AL 35242-2245
Source [IAPD] [EDGAR] [Website] [Twitter] [LinkedIn] [Facebook] [Instagram]
Total AUM ($B)
7.56.04.53.01.50.02010201520212027
Fees and Compensation — Form ADV Part 2A (7/30/2026) [Brochure]
ITEM 5. FEES AND COMPENSATION
How We are Compensated for Our Advisory Services
Portfolio Management

The RFG advisory fee for our portfolio management service shall be based on the agreed upon
percentage of the market value of billable assets in the account which typically includes cash, money
market, and cash equivalents and shall be calculated at up to 2.35%. Billable assets are those
investments and cash balances RFG Advisory and/or Financial Advisor are providing continuous
and regular supervisory and management services too. The Custodians holding the client assets (or
another independent third party) determine the market value or fair value.
If a valuation for private securities is not available through the custodian, we will typically rely on
the valuation provided by the issuer. Because valuations may only be provided periodically
(including monthly, quarterly or even annually), we can be billing on a valuation that would be
different if updated. That valuation can be higher or lower depending on the increase or decrease
in value of the private investment.
The RFG advisory fee schedules are either flat, linear, or tiered with each Financial Advisor
determining their individual fee schedule. Tiered and linear fee schedules are billed based on
household market values. The advisory fee that a Client is charged may be higher or lower than
fees charged to other Clients; and may be higher or lower than the cost of similar services offered
through other financial firms or purchasing the different services within each program separately.
Financial Advisors manage their own Client relationships and consequently their levels of service
and negotiated advisory fees will vary and Clients may pay a higher fee for similar services due
to their Financial Advisor relationship.
RFG Advisory’s advisory fees are billed on a pro-rata annualized basis quarterly, in advance,

based on the total billable market value of the holdings in Client’s account, or if multiple accounts their
household, on the last day of the previous quarter, multiplied by the Client Fee % (per annum),
divided by the number of days in the year and multiplied by the number of days in the quarter.
RFG Advisory assumes a 365-day billing cycle. The Client’s RFG advisory fee includes the RFG
annual platform fee of up to 0.50% on all billable assets.
The initial billing period will begin when this Agreement is signed by Client and accepted by
Advisor, and initial funding has been received by the Custodian (the “Inception Date”).
 Deposits and withdrawals to/from existing accounts are billed in arrears at the next billing cycle
for the prorated period the assets were in the account. Exceptions may be made for advanced
intra-quarter billing.
Pontera account deposits and withdrawals after account inception are billed at the next billing
cycle and are not prorated. In addition, there is no exception made for advanced intra-quarter
billing in these accounts.
The Client’s Total Advisory Fee can include several components:
      • the Financial Advisor’s fee,
      • the RFG annual platform fee of up to 0.50%, an RFG or third-party manager’s strategist
           fee, and
      • if applicable, a third-party investment manager’s management and/or platform fee.
The Financial Advisor’s fee is negotiated based on the advisory services provided. The RFG platform
fee is negotiated between RFG Advisory and the Financial Advisor and will therefore vary between
Clients. The strategist fee, when applicable, varies by manager ranging from 0%-1.0%. In addition,
RFG Advisory charges a $12.50 non-refundable quarterly Account Service Fee deducted from Client
accounts held at Fidelity, and Schwab. As part of the negotiated fee the Financial Advisor may
agree to pay the quarterly Account Service Fee on behalf of the client for a period of time or
indefinitely. This creates a conflict with other RFG Clients as their Financial Advisor may not pay
their client’s service fee. RFG Advisory does not charge a service fee on Pontera connected
accounts.
When removing a manager charging a strategist fee, a corresponding reduction in the Total
Client Fee will take place by subtracting the strategist fee. The Total Client Fee will be adjusted
at the beginning of the next quarter’s billing period. If changing managers results in a change
to the strategist fee, up or down, that adjustment will be immediately reflected in the account’s
billing calculation.
The Advisory Fee and Account Service Fee deducted from the Client’s account(s) are disclosed in the
RFG Advisory Investment Advisory Agreements. RFG Advisory does not have the authority to increase
the Advisory Fee without written Client consent but maintains authority to reduce the Advisory Fee
without Client consent.
The Financial Advisor and/or the Firm shall have the right to appropriate all amounts payable to it under
any provision of the Investment Advisory Agreement or otherwise from the assets and the Financial
Advisor and/or the Firm may for this purpose sell or otherwise liquidate the portfolio or any part
thereof.
As part of this process, Client understands and acknowledges the following:
      • The Custodian provides the Client with account statements at least quarterly showing all
          disbursements for their account, including the amount of the advisory fees paid to our
          firm,
      • The Client has provided authorization permitting fees to be directly paid by these terms,
      • Our firm calculates (either directly or through a third-party) the advisory fees for
          accounts,
      • Advisory fees are deducted by the custodian from the Client’s account, and

      •   Financial Advisor and/or the Firm will liquidate the portfolio or any part thereof if
            available funds are insufficient to cover all fees due to RFG Advisory as billed.
All valuation of securities comes from the custodian, another independent party, or the source of the
...
Account Minimums and Types of Clients — Form ADV Part 2A (7/30/2026) [Brochure]
ITEM 7. TYPES OF CLIENTS
We service individuals, high net worth individuals, trusts, estates, charitable organizations, ERISA
Plans, exchange traded funds, banking and thrift institutions, corporations, limited liability
companies and other business types.
Financial Advisors who also provide portfolio management services are able to establish their
minimum account requirements. Minimums determined by the Financial Advisor may be subject to
negotiation between the Financial Advisor and the Client.
In addition, Third-Party Manager platform minimums are determined by the Third-Party Manager.
For Information regarding minimums required by Third-Party Managers, please refer to the
applicable manager’s ADV Part 2 Disclosure Brochure which is available upon request.
Sector Form 13F Holdings Value ($B)
Apple Inc 0.1
Nvidia Corp 0.1
Service Corporation International 0.0
Alphabet Inc 0.0
 
 
 
 
 
 
 
Holdings by Sector ($B)
7.56.04.53.01.50.02015201920232027
AUM Breakdown Accounts AUM ($B)
By Client Type
(a) Individuals (other than high net worth individuals) 12,862 1.9
(b) Individuals (high net worth individuals) 1,506 2.6
(c) Banking or thrift institutions 0 0.0
(d) Investment companies 9 2.1
(e) Business development companies 0 0.0
(f) Pooled investment vehicles 0 0.0
(g) Pension and profit sharing plans 28 0.0
(h) Charitable organizations 14 0.0
(i) State or municipal government entities 1 0.0
(j) Other investment advisers 0 0.0
(k) Insurance companies 0 0.0
(l) Sovereign wealth funds and foreign official institutions 0 0.0
(m) Corporations or other businesses not listed above 112 0.1
(n) Other 7 0.0
Total 25,346 6.8
By Discretionary
Discretionary 25,346 6.8
Non-Discretionary 0 0.0
Total 25,346 6.8
By Non-United States Persons
Non-United States Persons 0.0
United States Persons 6.8
Total 25,346 6.8
EDGAR Form CIK 2011 - 2026
13F-HR [0001633387]
Firm Profile (Form ADV)
Discretionary AUM$0.1B
Clients12
ServesInstitutional, Retail, Research
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