San Francisco Wealth Planning LLC

-

Assets, Funds, Holdings

Home | Sign Up | Log In
New Features
Latest Fund Raises
Related People
Fund Service Providers
Startup & Company Raises
List of Funds
Boston Firms
Boston Hedge Funds
Cornell Alumni Firms
CalPERS Portfolio
NYSCRF Portfolio
User Guide
Regulatory AUM vs AUM
LP Portfolios
Related Firms
Build a Portfolio
Comprehensive Search
Keyboard
San Francisco Wealth Planning LLC
CRD #296438
SEC #801-136604
CIK #
AUM 112.3 M (2026-06-30)
Employees 2 (100% Investors, 0% Brokers)
Fees
Minimum
Phone415-375-0537
Address
Source [IAPD] [Website] [Twitter] [LinkedIn]
Total AUM ($M)
1209672482402010201520212027
Fees and Compensation — Form ADV Part 2A (6/30/2026) [Brochure]
Item 5: Fees and Compensation
Please note, unless a client has received the firm’s disclosure brochure at least 48 hours prior to
signing the investment advisory contract, the investment advisory contract may be terminated by the
client within five (5) business days of signing the contract without incurring any advisory fees. How we
are paid depends on the type of advisory service we are performing. Please review the fee and
compensation information below.

Investment Management Services (SFWP Manages)

Our standard advisory fee is based on the market value of the assets under management and is
calculated as follows:

                    Account Value                              Annual Advisory Fee
                    $0 - $1,000,000                                     1.00%
              $1,000,001- $10,000,000                                   0.50%
              $10,000,001 - $20,000,000                                 0.25%
              $20,000,001 - $30,000,000                                 0.20%
               $30,000,001 and above                                    0.15%

The annual fees are negotiable and are pro-rated and paid in arrears on a quarterly basis. The advisory
fee is a tiered fee and is calculated by assessing the percentage rates using the predefined levels of assets
as shown in the above chart, and applying the fee to the account value as of the last day of the previous
quarter. SFWP will notify the Client electronically 30 days in advance of any fee increase. If no objection
is made by the Client within thirty (30) days following delivery of such amendment notice, SFWP will
assume the Client’s inaction constitutes consent.
Advisory fees are directly debited from client accounts, or the client may choose to pay by check, or
electronic funds transfer. Accounts initiated or terminated during a calendar quarter will be charged a
pro-rated fee based on the amount of time remaining in the billing period. An account may be
terminated with written notice at least 30 calendar days in advance. Since fees are paid in arrears, no
rebate will be needed upon account termination.

Third-Party Investment Management

When utilizing third-party sub-advisors, clients may be subject to additional management fees charged
by the sub-advisor. We disclose all applicable fees in advance and work to ensure the total fee structure
remains reasonable and transparent.

Ongoing Financial Planning

The specific way ongoing wealth planning and similar fees are charged is established in your written
agreement with us. Case-by-case fees are negotiated to respond to the volume and complexity of
predictable and recurring work based on hourly billing rates and the expected amount of time we will
spend on the work being performed. Service subscriptions, billed monthly or quarterly in arrears, and
never more than 6 months in advance of work completion, typically range from $9,000 to $20,000
annually but can be greater than this for highly complex engagements.
For special projects and/or ongoing consulting on wealth planning issues, fees are based on expected
service time and hourly fees billed at $1,200 per hour. Compensation is due and payable upon your
receipt of our invoice. While we have standard hourly billing rates for wealth planning, all fees are open
to negotiation. Upon termination of the financial planning agreement, any unused retainer credit is
refunded based on either the passage of time or utilization of hours, depending on the terms of the
engagement. “Wealth planning services” may include but are not limited to financial planning, estate
planning, tax planning, tax return preparation, expense management and bill payment services,
retirement planning, risk management, and philanthropy.
Either we or you may terminate the agreement at any time. Notice of termination may be given to the
other party either verbally or in writing. You are responsible for payment for services rendered until the
termination of your agreement. You can cancel the agreement without penalty within the first five days
after the signing of the agreement. Fees for this service may be paid by electronic funds transfer or check.
This service may be terminated with 30 days’ notice. Upon termination of any account, the fee will be
prorated, and any unearned fee will be refunded to the client.
Ongoing Financial Planning is subject to an upfront charge between $1,000 and $5,000. The upfront
portion of the Ongoing Financial Planning fee is for client onboarding, data gathering, and setting the
basis for the financial plan. This work will commence immediately after the fee is paid and will be
completed within the first 30 days of the date the fee is paid. Therefore, the upfront portion of the fee
will not be paid more than 6 months in advance.
Clients can expect an annual financial planning fee increase to maintain pace with inflation. The fee
increase is based on the increase in the Consumer Price Index (CPI). The CPI increase is obtained directly
from the Bureau of Labor Statistics and uses the CPI-U increase for the previous year. Fee increases will
take place each January. The first increase will occur no earlier than 12 months after the signature of the
initial financial planning agreement. Fee increases may be waived at the discretion of SFWP. SFWP will

notify the Client electronically 30 days in advance of any fee increase. If no objection is made by the
Client within thirty (30) days following delivery of such amendment notice, SFWP will assume the
Client’s inaction constitutes consent.
Other Types of Fees and Expenses

Our fees are exclusive of brokerage commissions, transaction fees, and other related costs and
expenses which may be incurred by the client. Clients may incur certain charges imposed by
custodians, brokers, and other third parties such as custodial fees, deferred sales charges, odd-lot
differentials, transfer taxes, wire transfer and electronic fund fees, and other fees and taxes on
...
Account Minimums and Types of Clients — Form ADV Part 2A (6/30/2026) [Brochure]
Item 7: Types of Clients
We provide financial planning and portfolio management services to individuals and high net-worth
individuals.
We do not have a minimum account size requirement.
AUM Breakdown Accounts AUM ($M)
By Client Type
(a) Individuals (other than high net worth individuals) 18 11.4
(b) Individuals (high net worth individuals) 26 100.9
(c) Banking or thrift institutions 0 0.0
(d) Investment companies 0 0.0
(e) Business development companies 0 0.0
(f) Pooled investment vehicles 0 0.0
(g) Pension and profit sharing plans 0 0.0
(h) Charitable organizations 0 0.0
(i) State or municipal government entities 0 0.0
(j) Other investment advisers 0 0.0
(k) Insurance companies 0 0.0
(l) Sovereign wealth funds and foreign official institutions 0 0.0
(m) Corporations or other businesses not listed above 0 0.0
(n) Other 0 0.0
Total 178 112.3
By Discretionary
Discretionary 178 112.3
Non-Discretionary 0 0.0
Total 178 112.3
By Non-United States Persons
Non-United States Persons 0.0
United States Persons 112.3
Total 178 112.3
Firm Profile (Form ADV)
Discretionary AUM$0.1B
Clients6
ServesRetail
Comparable Firms State AUM
Gassman Financial LLC
NH 112.6 M
Soaring Investment Management LLC
OR 112.5 M
Jason W Qualls
TN 112.5 M
Evergreen Wealth Advisors
NC 112.5 M
Superior Financial LLC
MN 112.2 M
O'Connor Capital Advisory LLC
AZ 112.1 M
Retirement Capital Planners LLC
112.1 M
Aragon Family Office LLC
AL 112.0 M
LEEB Capital Management Inc
NY 111.9 M
Underdog Wealth Management LLC
MN 111.9 M
Terms | Privacy | Providers | Companies | Guide
tony@aum13f.com