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| Sensible Money LLC
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| CRD # | 158641 |
| SEC # | 801-110039 |
| CIK # | 0001965229 |
| AUM | 742.5 M (2026-03-27) |
| Employees | 16 (50% Investors, 0% Brokers) |
| Fees | |
| Minimum | |
| Phone | 480-719-7290 |
| Address | 4200 N Marshall Way Scottsdale, AZ 85251 |
| Source | [IAPD] [EDGAR] [Website] [LinkedIn] [Instagram] |
| Total AUM ($M) |
|---|
| Fees and Compensation — Form ADV Part 2A (3/27/2026) [Brochure] |
|---|
Item 5. Fees and Compensation
Sensible Money provides ongoing services on a fee-only basis, typically structured as
an asset-based fee, which includes financial planning and investment management.
The Juicing® Experience Investment Advisory Fees
For the Juicing® Experience, after receiving a $1,200 up front deposit, Sensible Money
charges a blended asset-based fee as follows:
Page | 7
Sensible Money Disclosure Brochure
Minimum Account Fee for Juicing® Experience Engagements
Sensible Money requires a minimum annual fee of $12,500 for clients engaging in The
Juicing® Experience and/or ongoing investment management services. This
minimum may be satisfied through a combination of: An initial planning fee (as
described below), and ongoing asset-based fees for investment management
services. For most clients, the minimum fee is met through the asset-based fee.
If a client completes Phase 1 (Plan Design) but elects not to proceed with Sensible
Money for ongoing investment management within 30 days, the remaining balance
of the $12,500 minimum fee will be due for planning services rendered.
For clients who proceed with ongoing investment management, they will continue to
be subject to the minimum annual fee of $12,500, and the asset-based fee that they
pay Sensible Money each quarter will count toward satisfying the overall $12,500
minimum fee described above.
Sensible Money may waive or adjust the minimum fee for clients with portfolios under
$1,000,000 based on factors such as:
Expected future earning capacity or asset growth
Total assets managed across related accounts
Account composition and existing client relationships
Pro bono considerations or other discretionary factors
When a minimum fee applies, clients with portfolios below $1,000,000 will generally
experience an effective fee rate higher than the standard schedule. Sensible Money
only accepts smaller portfolios when it determines that managing the assets will not
create undue investment risk beyond the client’s identified tolerance.
Direct Fee Debit
Clients authorize Sensible Money to debit the investment advisory fees directly from
their accounts. The qualified custodian handling the account provides quarterly
statements detailing all transactions, including fees paid to Sensible Money.
Billing & Adjustments
Initial Billing: Fees for the first partial quarter are prorated and charged in arrears.
Ongoing Billing: Fees are prorated and charged quarterly in advance, based on
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Sensible Money Disclosure Brochure
asset values on the last day of the prior quarter.
Cash Holdings: The Firm typically includes cash and cash equivalents held in client
accounts in determining the value of an account for billing purposes; however, the
Firm may, in its sole discretion, set up a non-billable account to exclude cash or
other specific holdings in determining the fee. This may apply if a client has a high
cash balance for reasons unrelated to the Firm's investment management
decisions, such as holding cash for a home purchase or an upcoming distribution.
Mid-Period Deposits/Withdrawals: Fees do not adjust mid-quarter for
contributions or withdrawals.
Termination: If the advisory agreement is terminated, fees are generally prorated,
and unearned fees are refunded. However, see below for early termination
information involving the Juicing Experience.
The Juicing® Experience Fees
Sensible Money charges a minimum fee of $12,500 for The Juicing® Experience. It is
structured as follows:
Initial One-Time Deposit: $1,200. Initial deposit payments may be made via check,
cashier’s draft, Zelle, PayPal, or other approved methods.
For most clients, the remainder of the $12,500 minimum fee is met by the payment
of their asset-based fee described above under the heading “The Juicing®
Experience Investment Advisory Fees”.
Early Termination Clause: If a new client goes through Phase 1: Plan Design and
chooses not to transfer assets to Sensible Money for management within 30 days
of plan design completion, the remaining $11,300 balance will become due for
planning services rendered. Sensible Money, in its sole discretion, reserves the right
to waive this based on extenuating circumstances.
Payment Terms:
Sensible Money does not accept cash or prepaid fees over $1,200 six months in
advance.
The terms of service are detailed in the Advisory Agreement.
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Sensible Money Disclosure Brochure
Hourly or Project Planning Fees
In limited circumstances where the Juicing® Experience service model may not
make sense, Sensible Money may agree to one or more of the following fee
arrangements on a project basis:
Project Planning Fee - $1,200 to $20,000 depending on the scope of the
project.
Hourly Planning $200 – $500 per hour, based on the scope of services and
professional expertise of the planner providing them.
Fee Discretion
Sensible Money may at its sole discretion, negotiate a fee/rate that differs from the
... |
| Account Minimums and Types of Clients — Form ADV Part 2A (3/27/2026) [Brochure] |
|---|
Item 7. Types of Clients
Sensible Money offers services to individuals and their trusts and estates, pension and
profit-sharing plans, and charitable organizations.
Page | 11
Sensible Money Disclosure Brochure |
| Sector | Form 13F Holdings | Value ($M) | |
|---|---|---|---|
| Apple Inc | 3.9 | ||
| Freeport McMoran Copper & Gold Inc | 2.3 | ||
| Alphabet Inc | 1.4 | ||
| Microsoft Corp | 0.9 | ||
| Alphabet Inc | 0.9 | ||
| Holdings by Sector ($M) |
|---|
| AUM Breakdown | Accounts | AUM ($M) |
|---|---|---|
| By Client Type | ||
| (a) Individuals (other than high net worth individuals) | 104 | 54.4 |
| (b) Individuals (high net worth individuals) | 220 | 686.4 |
| (c) Banking or thrift institutions | 0 | 0.0 |
| (d) Investment companies | 0 | 0.0 |
| (e) Business development companies | 0 | 0.0 |
| (f) Pooled investment vehicles | 0 | 0.0 |
| (g) Pension and profit sharing plans | 0 | 0.0 |
| (h) Charitable organizations | 2 | 1.7 |
| (i) State or municipal government entities | 0 | 0.0 |
| (j) Other investment advisers | 0 | 0.0 |
| (k) Insurance companies | 0 | 0.0 |
| (l) Sovereign wealth funds and foreign official institutions | 0 | 0.0 |
| (m) Corporations or other businesses not listed above | 0 | 0.0 |
| (n) Other | 0 | 0.0 |
| Total | 1,416 | 742.5 |
| By Discretionary | ||
| Discretionary | 1,416 | 742.5 |
| Non-Discretionary | 0 | 0.0 |
| Total | 1,416 | 742.5 |
| By Non-United States Persons | ||
| Non-United States Persons | 0.0 | |
| United States Persons | 742.5 | |
| Total | 1,416 | 742.5 |
| EDGAR Form | CIK | 2011 - 2026 |
|---|---|---|
| 13F-HR | [0001965229] |
| Firm Profile (Form ADV) | |
|---|---|
| Discretionary AUM | $0.1B |
| Clients | 55 |
| Serves | Institutional, Retail |
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