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| SF Ehrlich Associates Inc
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| CRD # | 121356 |
| SEC # | 801-113687 |
| CIK # | |
| AUM | 185.8 M (2026-02-19) |
| Employees | 2 (100% Investors, 0% Brokers) |
| Fees | |
| Minimum | |
| Phone | 908-789-1100 |
| Address | 15 Alden Street Cranford, NJ 07016 |
| Source | [IAPD] [Website] [LinkedIn] [Facebook] |
| Total AUM ($M) |
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| Fees and Compensation — Form ADV Part 2A (2/19/2026) [Brochure] |
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Item 5 Fees and Compensation
A. Clients can engage SFE to provide discretionary investment advisory services on a fee-
only basis as described below.
INVESTMENT ADVISORY SERVICES
SFE’s annual investment advisory fee is based upon a tiered percentage (%) of the market
value of the assets placed under SFE’s management (generally, between 0.75% and
1.0%) as follows:
Market Value of Portfolio % of Assets
Up to $1,000,000 1.00%
Balance exceeding $1,000,000 0.75%
SFE generally requires an annual minimum fee of $5,000 and a minimum asset level of
$500,000 for investment advisory services. Clients who maintain assets with SFE below
the minimum account size may pay a higher percentage rate than reflected above. Unless
SFE expressly agrees otherwise in writing, account assets consisting of cash and cash
equivalent positions are included in the value of an account’s assets for purposes of
calculating SFE’s advisory fee. Clients can advise SFE not to maintain (or to limit the
amount of) cash or cash equivalent positions in their account.
In limited circumstances, SFE’s investment advisory fee is negotiable at SFE’s
discretion, depending upon objective and subjective factors including but not limited to
the amount of assets to be managed; portfolio composition; the scope and complexity of
the engagement; the anticipated number of meetings and servicing needs; related
accounts; future earning capacity; anticipated future additional assets; the professionals
rendering the services; prior relationships with SFE and its representatives, and
negotiations with the client. SFA may also agree to aggregate account values for related
clients (such as spouses and minor children sharing the same residence) for the purpose
of reducing the overall fee. Certain legacy clients may have accepted different pre-
existing service offerings from SFE and may therefore receive services under different
fee schedules than as set forth above. As a result, similarly situated clients could pay
different fees, the services to be provided by SFE to any particular client could be
available from other advisers at lower fees, and certain clients may have fees different
than those specifically set forth above.
FINANCIAL PLANNING AND CONSULTING SERVICES (STAND-ALONE)
SFE’s financial planning and consulting fees are negotiable depending upon the level and
scope of the services required and the professionals providing the services, but generally
range from $1,500.00 to $5,000.00 on a fixed fee basis according to the terms and
conditions of a financial planning agreement; or between $500 and $600 on a fixed fee
basis according to the terms and conditions of a consulting agreement.
B. Clients may elect to have SFE’s advisory fees deducted from their custodial account.
Both SFE’s investment advisory agreement and the custodial / clearing agreement may
authorize the custodian to debit the account for the amount of SFE’s investment advisory
fee and to directly remit that investment advisory fee to SFE in compliance with
regulatory procedures. In the limited event that SFE bills the client directly, payment is
due upon receipt of SFE’s invoice. For investment advisory services, SFE deducts fees or
bills clients quarterly in arrears based upon the market value of the assets on the last
business day of the previous quarter. Financial planning and consulting fees are payable
according to the terms and conditions of the applicable form of agreement, typically upon
completion of the engagement.
C. Unless the client directs otherwise or an individual client’s circumstances require, SFE
generally recommends that Charles Schwab and Co., Inc., and its affiliates (“Schwab”)
serve as the broker-dealer/custodian for client investment advisory assets. Broker-dealers
charge transaction fees for executing certain securities transactions according to their fee
schedule and they or their affiliated or unaffiliated custodians impose additional charges
for custodial services and other fees associated with maintaining the client’s account. The
amount of the commissions and transaction fees may vary depending upon the following
factors: the broker-dealer/custodian utilized; the amount of assets under management or
custodied; the type of asset (e.g., equity, ETF, mutual fund, fixed income product); and
whether clients receive their account statements electronically or by hard copy. Without
limiting the foregoing, clients may be required to pay certain charges and administrative
fees related to their investment advisory accounts, including, but not limited to
transaction charges (including mark-ups and mark-downs) resulting from trades executed
through or with a broker-dealer other than the designated broker-dealer/custodian,
transfer taxes, transfer or wiring fees, odd lot differentials, exchange fees, interest
charges, American Depository Receipt agency processing fees, and any charges, taxes or
other fees mandated by any federal, state or other applicable law or otherwise agreed to
with regard to client accounts. For mutual fund and ETF purchases, clients will incur
charges imposed by the respective fund, which represent the client’s pro rata share of the
fund’s management fee and other fund expenses. These fees and expenses are described
in each fund’s prospectus or other offering documents. The fees charged by the
... |
| Account Minimums and Types of Clients — Form ADV Part 2A (2/19/2026) [Brochure] |
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Item 7 Types of Clients
SFE’s clients generally include individuals, high net worth individuals, and their
affiliated trusts and estates. SFE generally requires an annual minimum fee of $5,000 and
a minimum asset level of $500,000 for investment advisory services. SFE may reduce or
waive its minimum fee, reduce or waive its minimum asset requirement, or reduce or
waive its investment advisory fees in its sole discretion based on criteria such as
anticipated future earning capacity, anticipated future additional assets, dollar amount of
assets to be managed, related accounts, account composition, negotiations with client,
etc.). Clients who maintain assets with SFE below the minimum account size may pay a
higher percentage rate than reflected in Item 5.A. above. |
| AUM Breakdown | Accounts | AUM ($M) |
|---|---|---|
| By Client Type | ||
| (a) Individuals (other than high net worth individuals) | 62 | 23.2 |
| (b) Individuals (high net worth individuals) | 55 | 162.6 |
| (c) Banking or thrift institutions | 0 | 0.0 |
| (d) Investment companies | 0 | 0.0 |
| (e) Business development companies | 0 | 0.0 |
| (f) Pooled investment vehicles | 0 | 0.0 |
| (g) Pension and profit sharing plans | 0 | 0.0 |
| (h) Charitable organizations | 0 | 0.0 |
| (i) State or municipal government entities | 0 | 0.0 |
| (j) Other investment advisers | 0 | 0.0 |
| (k) Insurance companies | 0 | 0.0 |
| (l) Sovereign wealth funds and foreign official institutions | 0 | 0.0 |
| (m) Corporations or other businesses not listed above | 0 | 0.0 |
| (n) Other | 0 | 0.0 |
| Total | 385 | 185.8 |
| By Discretionary | ||
| Discretionary | 385 | 185.8 |
| Non-Discretionary | 0 | 0.0 |
| Total | 385 | 185.8 |
| By Non-United States Persons | ||
| Non-United States Persons | 6.9 | |
| United States Persons | 178.9 | |
| Total | 385 | 185.8 |
| Firm Profile (Form ADV) | |
|---|---|
| Discretionary AUM | $0.1B |
| Serves | Retail |
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|---|---|---|
|
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✚
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|
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|
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|
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|
185.6 M | |
|
Archer Pointe Wealth Management LLC
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|
CA | 185.6 M |
|
CPWA LLC
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|
OR | 185.5 M |
|
Hoffman Capital Advisors LLC
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|
PA | 185.4 M |