Sterling Financial Planning Inc

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Assets, Funds, Holdings

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Sterling Financial Planning Inc
CRD #108664
SEC #801-56025
CIK #0001844278
AUM $671.9 M (2025-03-26)
Employees 8 (88% Investors, 0% Brokers)
Phone973-729-1234
Address60 Blue Heron Road, Suite 201
Sparta, NJ 07871-2608
Source [IAPD] [EDGAR] [Website] [LinkedIn]
Total AUM ($M)
70056042028014002000200820172026
Sector Form 13F Holdings Value ($M)
iShares Comex Gold Trust 17.4
SPDR Gold Trust 3.9
Apple Inc 3.2
 
 
 
 
 
 
 
 
Holdings by Sector ($M)
3002401801206002019202120232026
AUM Breakdown Accounts AUM ($M)
By Client Type
(a) Individuals (other than high net worth individuals) 351 122.4
(b) Individuals (high net worth individuals) 194 532.9
(c) Banking or thrift institutions 0 0.0
(d) Investment companies 0 0.0
(e) Business development companies 0 0.0
(f) Pooled investment vehicles 0 0.0
(g) Pension and profit sharing plans 3 4.3
(h) Charitable organizations 7 9.7
(i) State or municipal government entities 0 0.0
(j) Other investment advisers 0 0.0
(k) Insurance companies 0 0.0
(l) Sovereign wealth funds and foreign official institutions 0 0.0
(m) Corporations or other businesses not listed above 5 2.6
(n) Other 0 0.0
Total 1,602 671.9
By Discretionary
Discretionary 1,023 428.8
Non-Discretionary 579 243.1
Total 1,602 671.9
By Non-United States Persons
Non-United States Persons 0.4
United States Persons 671.5
Total 1,602 671.9
EDGAR Form CIK 2011 - 2025
13F-HR [0001844278]
Comparable Firms State AUM ($B)
Silver Heights Capital Management Inc
0.7
Heritage Capital Advisors LLC
0.7
JVL Associates LLC
MI 0.7
ALTI Wealth Management US International Inc
FL 0.7
Newman Dignan & Sheerar Inc
RI 0.7
Grant Street Asset Management Inc
PA 0.7
Cambient Family Office LLC
MI 0.7
DMKC Advisory Services LLC
IA 0.7
Meadow Creek Wealth Advisors LLC
GA 0.7
Havenshare Financial LLC
0.7
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