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| Sterling Financial Planning Inc
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| CRD # | 108664 |
| SEC # | 801-56025 |
| CIK # | 0001844278 |
| AUM | 760.8 M (2026-03-27) |
| Employees | 8 (100% Investors, 0% Brokers) |
| Fees | |
| Minimum | |
| Phone | 973-729-1234 |
| Address | 60 Blue Heron Road, Suite 201 Sparta, NJ 07871-2608 |
| Source | [IAPD] [EDGAR] [Website] [LinkedIn] |
| Total AUM ($M) |
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| Fees and Compensation — Form ADV Part 2A (3/27/2026) [Brochure] |
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Item 5 Fees and Compensation
A. INVESTMENT ADVISORY SERVICES
Sterling’s non-negotiable annual fee for discretionary or non-discretionary investment advisory
services is based upon a percentage (%) of the market value placed under Sterling’s management as
follows:
Annual Fees
Account Value Account Fees
Per Quarter Annualized
First $0–$500,000 0.25% 1.00% of Market Value
Next $500,000–$1,000,000 0.20% 0.80% of Market Value
Next $1,000,000–$2,000,000 0.125% 0.50% of Market Value
Next $2,000,000–$5,000,000 0.10% 0.40% of Market Value
Over $5,000,000 0.075% 0.30% of Market Value
Unless Sterling expressly agrees otherwise in writing, account assets consisting of cash and cash
equivalent positions are included in the value of an account’s assets for purposes of calculating the fee.
Clients can advise Sterling not to maintain (or to limit the amount of) cash or cash equivalent positions
in their account. Certain clients may have accepted different pre-existing service offerings from Sterling
and may therefore receive services under different fee schedules than as set forth above. Fees are
adjusted for individual cash inflows and outflows in excess of $5,000 during any given quarter.
FINANCIAL PLANNING AND CONSULTING SERVICES (STAND-ALONE)
Sterling offers financial planning and consulting services (including investment and non-investment
related matters, including estate planning, insurance planning, etc.) on a stand-alone fee basis. Sterling’s
planning and consulting fees are negotiable but generally range from $2,000 to $6,000 on a fixed fee
basis, depending upon the level and scope of the services required and the professionals providing the
services.
RETIREMENT PLAN CONSULTING SERVICES
The terms and conditions of the retirement plan consulting engagement will be set forth in a Retirement
Plan Services Agreement between Sterling and the plan sponsor. Sterling’s non-negotiable advisory fee
for these services is equal to 0.50% of the value of retirement plan assets.
B. Clients have Sterling’s advisory fees deducted from their custodial account. Both Sterling’s Investment
Advisory Agreement and the custodial / clearing agreement may authorize the custodian to debit the
account for the amount of Sterling’s investment advisory fee and to directly remit that fee to Sterling
in compliance with regulatory procedures. Sterling deducts fees quarterly in arrears, based upon the
market value of the assets on the last business day of the previous quarter. Sterling uses its portfolio
management system to calculate the investment advisory fees charged to clients and deducted by the
account custodians. The values used to calculate investment advisory fees based on the market value
of client assets may differ from the values shown on the applicable client’s custodial statement due to
various account activities such as unsettled trades, accrued interest, and accrued dividends, which may
not be reflected on that client’s custodial statement as of the valuation date.
C. Unless an individual client’s circumstances dictate otherwise, Sterling generally recommends that
Charles Schwab and Co., Inc. (“Schwab”) or Fidelity Investments (“Fidelity”) serve as the broker-
dealer/custodian for client investment management assets. Broker-dealers charge transaction fees for
executing certain securities transactions according to their fee schedule, and they or their affiliated
custodians also impose charges for custodial services / fees associated with maintaining the client’s
account. Without limiting the foregoing, clients may be required to pay certain charges and
administrative fees related to their investment advisory accounts, including, but not limited to
transaction charges (including mark-ups and mark-downs) resulting from trades executed through or
with a broker-dealer other than the designated broker-dealer/custodian, transfer taxes, transfer or wiring
fees, odd lot differentials, exchange fees, interest charges, American Depositary Receipt agency
processing fees, and any charges, taxes or other fees mandated by any federal, state or other applicable
law or otherwise agreed to with regard to client accounts. For mutual fund and ETF purchases, clients
will incur charges imposed by the respective fund, which represent the client’s pro rata share of the
fund’s management fee and other fund expenses. These fees and expenses are described in each fund’s
prospectus or other offering documents. The fees charged by the applicable broker-dealer/custodian,
and the charges imposed by mutual funds and ETFs, are separate from and in addition to Sterling’s
investment advisory fee described in this Item 5. Sterling does not share in any portion of those fees or
expenses.
D. Sterling’s annual investment advisory fee is prorated and paid quarterly, in arrears, based upon the
market value of the assets on the last business day of the previous quarter, adjusted for individual cash
inflows and outflows in excess of $5,000. The applicable form of agreement between Sterling and the
client will continue in effect until terminated by either party by written notice in accordance with the
terms of such agreement. Upon termination: a pro-rated portion of the earned but unpaid advisory fee
will be due; or Sterling will pro-rate and refund any unearned advanced advisory fees, as applicable.
E. Neither Sterling nor its supervised persons accept compensation from the sale of securities other than
... |
| Account Minimums and Types of Clients — Form ADV Part 2A (3/27/2026) [Brochure] |
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Item 7 Types of Clients Sterling’s clients generally include individuals, high net worth individuals, pension and profit sharing plans, trusts and estates. Sterling generally prefers to work with new clients seeking management of at least $500,000 in investment assets to provide investment advisory services. Sterling may waive or reduce its minimum asset requirement in its sole discretion (or reduce its advisory fee) based upon certain criteria (e.g., anticipated future earning capacity, anticipated future additional assets, dollar amount of assets to be managed, related accounts, account composition, and negotiations with the client). |
| Sector | Form 13F Holdings | Value ($M) | |
|---|---|---|---|
| iShares Comex Gold Trust | 20.7 | ||
| SPDR Gold Trust | 4.6 | ||
| Apple Inc | 4.0 | ||
| Holdings by Sector ($M) |
|---|
| AUM Breakdown | Accounts | AUM ($M) |
|---|---|---|
| By Client Type | ||
| (a) Individuals (other than high net worth individuals) | 350 | 126.9 |
| (b) Individuals (high net worth individuals) | 212 | 615.3 |
| (c) Banking or thrift institutions | 0 | 0.0 |
| (d) Investment companies | 0 | 0.0 |
| (e) Business development companies | 0 | 0.0 |
| (f) Pooled investment vehicles | 0 | 0.0 |
| (g) Pension and profit sharing plans | 2 | 1.9 |
| (h) Charitable organizations | 8 | 14.5 |
| (i) State or municipal government entities | 0 | 0.0 |
| (j) Other investment advisers | 0 | 0.0 |
| (k) Insurance companies | 0 | 0.0 |
| (l) Sovereign wealth funds and foreign official institutions | 0 | 0.0 |
| (m) Corporations or other businesses not listed above | 6 | 2.3 |
| (n) Other | 0 | 0.0 |
| Total | 1,639 | 760.8 |
| By Discretionary | ||
| Discretionary | 1,095 | 487.5 |
| Non-Discretionary | 544 | 273.2 |
| Total | 1,639 | 760.8 |
| By Non-United States Persons | ||
| Non-United States Persons | 2.1 | |
| United States Persons | 758.7 | |
| Total | 1,639 | 760.8 |
| EDGAR Form | CIK | 2011 - 2026 |
|---|---|---|
| 13F-HR | [0001844278] |
| Firm Profile (Form ADV) | |
|---|---|
| Discretionary AUM | $0.0B |
| Clients | 5 |
| Serves | Institutional, Retail |
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