Sterling Financial Planning Inc

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Assets, Funds, Holdings

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Sterling Financial Planning Inc
CRD #108664
SEC #801-56025
CIK #0001844278
AUM $760.8 M (2026-03-27)
Employees 8 (100% Investors, 0% Brokers)
Phone973-729-1234
Address60 Blue Heron Road, Suite 201
Sparta, NJ 07871-2608
Source [IAPD] [EDGAR] [Website] [LinkedIn]
Total AUM ($M)
80064048032016001999200820172027
Sector Form 13F Holdings Value ($M)
iShares Comex Gold Trust 20.7
SPDR Gold Trust 4.6
Apple Inc 4.0
 
 
 
 
 
 
 
 
Holdings by Sector ($M)
3502802101407002021202320252027
AUM Breakdown Accounts AUM ($M)
By Client Type
(a) Individuals (other than high net worth individuals) 350 126.9
(b) Individuals (high net worth individuals) 212 615.3
(c) Banking or thrift institutions 0 0.0
(d) Investment companies 0 0.0
(e) Business development companies 0 0.0
(f) Pooled investment vehicles 0 0.0
(g) Pension and profit sharing plans 2 1.9
(h) Charitable organizations 8 14.5
(i) State or municipal government entities 0 0.0
(j) Other investment advisers 0 0.0
(k) Insurance companies 0 0.0
(l) Sovereign wealth funds and foreign official institutions 0 0.0
(m) Corporations or other businesses not listed above 6 2.3
(n) Other 0 0.0
Total 1,639 760.8
By Discretionary
Discretionary 1,095 487.5
Non-Discretionary 544 273.2
Total 1,639 760.8
By Non-United States Persons
Non-United States Persons 2.1
United States Persons 758.7
Total 1,639 760.8
EDGAR Form CIK 2011 - 2026
13F-HR [0001844278]
Comparable Firms State AUM ($B)
Buffalo Business & Estate Services Ltd
NY 0.8
Perennial Advisors LLC
NY 0.8
American Wealth Management
NV 0.8
SFG Wealth Management LLC
MD 0.8
Independent Family Office LLC
NY 0.8
Hughes Financial Services LLC
VA 0.8
Strong Tower Advisory Services LLC
MN 0.8
Provident Wealth Management LLC
TN 0.8
Paratus Financial Inc
TX 0.8
Hi-Line Capital Management LLC
SD 0.8
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