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| Strategic Family Wealth Counselors LLC
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| CRD # | 128199 |
| SEC # | 801-69126 |
| CIK # | 0001729755 |
| AUM | 1,659.7 M (2026-03-27) |
| Employees | 14 (43% Investors, 0% Brokers) |
| Fees | |
| Minimum | |
| Phone | 973-575-3444 |
| Address | 100 Passaic Avenue Fairfield, NJ 07004 |
| Source | [IAPD] [EDGAR] [Website] [LinkedIn] |
| Total AUM ($M) |
|---|
| Fees and Compensation — Form ADV Part 2A (3/27/2026) [Brochure] |
|---|
Item 5. Fees and Compensation
SFWC offers its services on a fee basis, which includes fixed fees and fees based upon assets under
management.
Financial Planning Fees
SFWC charges a fixed and/or hourly fee for the firm’s standalone financial planning services. These fees
are negotiable, but generally range from $2,500 to $1,000,000 on a fixed fee basis. In certain
circumstances the firm will also negotiate a fee based upon the assets under advisement and/or the
client’s net worth. The fee is largely determined by the level and scope of the services and the
professional engaged to render them. If the client engages SFWC for additional investment advisory
Page 7 © MarketCounsel 2026
Strategic Family Wealth Counselors, L.L.C. Disclosure Brochure
services, SFWC may offset all or a portion of its fees for those services based upon the amount paid for
the financial planning services.
Prior to engaging SFWC to provide financial planning services, the client is required to enter into a written
agreement with SFWC setting forth the terms and conditions of the engagement. Generally, SFWC
requires one-half of the financial planning fee (estimated hourly or fixed) payable upon entering the
written agreement. The balance is generally due upon delivery of the financial plan or completion of the
agreed upon services.
Investment Management and Wealth Management Fees
SFWC provides investment management services for an annual fee based upon a percentage of the
assets under management. The annual fee varies between 0.10% and 1.50% of the assets being
managed by SFWC, depending upon the size of a client’s portfolio and the investment management
services to be rendered. This fee is prorated and charged quarterly, in advance, based upon the market
value of the assets on the last day of the previous quarter. Certain of the firm’s financial planning
services may be included under this annual asset-based fee, as part of SFWC’s wealth management
offering.
SFWC’s annual fee is exclusive of, and in addition to brokerage commissions, transaction fees, and other
related costs and expenses which are incurred by the client. SFWC does not, however, receive any
portion of these commissions, fees, and costs.
The Firm includes cash in a client’s account in determining the valuation for billing purposes. The Firm
may, in its sole discretion, not include cash in determining the fee, especially where a client has a high
percentage of cash for reasons other than the Firm's investment management decision. SFWC, in its
sole discretion, will negotiate to charge a lesser management fee based upon certain criteria (i.e.,
anticipated future earning capacity, anticipated future additional assets, dollar amount of assets to be
managed, related accounts, account composition, pre-existing client, account retention, pro bono
activities, etc.).
If a valuation for private securities is not available through the custodian, the Firm will typically rely on the
valuation provided by the issuer. Because valuations may only be provided periodically (including
monthly, quarterly or even annually), the Firm can be billing on a valuation that would be different if
updated. That valuation can be higher or lower depending on the increase or decrease in value of the
private investment.
Clients are advised that a conflict of interest exists for the firm to recommend that clients engage SFWC
for additional services for compensation, including rolling over retirement accounts or moving other assets
to the firm’s management. Clients retain absolute discretion over all decisions regarding engaging the
firm and are under no obligation to act upon any of the recommendations.
Page 8 © MarketCounsel 2026
Strategic Family Wealth Counselors, L.L.C. Disclosure Brochure
Fees Charged by Financial Institutions
As further discussed in response to Item 12 (below), SFWC generally recommends that clients utilize the
brokerage and clearing services of Schwab Advisor Services (“Schwab”) and Fidelity Brokerage Services
LLC (together with affiliates, “Fidelity” and together with Schwab or any other recommended broker-
dealer “the Custodians”) for investment management accounts.
SFWC only implements its investment management recommendations after the client has arranged for
and furnished SFWC with all information and authorization regarding accounts with appropriate financial
institutions. Financial institutions include, but are not limited to, Fidelity, Schwab, any other broker-dealer
recommended by SFWC, broker-dealer directed by the client, trust companies, banks etc. (collectively
referred to herein as the “Financial Institutions”).
Clients incur certain charges imposed by the Financial Institutions and other third parties such as fees
charged by Independent Managers, custodial fees, brokerage commissions and transaction fees, charges
imposed directly by a mutual fund or ETF in the account, which are disclosed in the fund’s prospectus
(e.g., fund management fees and other fund expenses), deferred sales charges, odd-lot differentials,
transfer taxes, wire transfer and electronic fund fees, and other fees and taxes on brokerage accounts
... |
| Account Minimums and Types of Clients — Form ADV Part 2A (3/27/2026) [Brochure] |
|---|
Item 7. Types of Clients
SFWC provides its services to individuals, pension and profit sharing plans, trusts, estates, charitable
organizations, corporations and business entities.
Minimums Imposed By Independent Managers
SFWC does not impose a minimum portfolio size or minimum annual fee. Certain Independent Managers
may, however, impose more restrictive account requirements and varying billing practices than SFWC. In
such instances, SFWC may alter its corresponding account requirements and/or billing practices to
accommodate those of the Independent Managers.
Page 12 © MarketCounsel 2026
Strategic Family Wealth Counselors, L.L.C. Disclosure Brochure |
| Sector | Form 13F Holdings | Value ($M) | |
|---|---|---|---|
| Roblox Corp | 14.8 | ||
| Uber Technologies Inc | 9.0 | ||
| Apple Inc | 8.2 | ||
| Nvidia Corp | 7.9 | ||
| Pfizer Inc | 4.9 | ||
| Holdings by Sector ($M) |
|---|
| AUM Breakdown | Accounts | AUM ($M) |
|---|---|---|
| By Client Type | ||
| (a) Individuals (other than high net worth individuals) | 150 | 250.0 |
| (b) Individuals (high net worth individuals) | 150 | 1,331.0 |
| (c) Banking or thrift institutions | 0 | 0.0 |
| (d) Investment companies | 0 | 0.0 |
| (e) Business development companies | 0 | 0.0 |
| (f) Pooled investment vehicles | 0 | 0.0 |
| (g) Pension and profit sharing plans | 12 | 78.6 |
| (h) Charitable organizations | 0 | 0.0 |
| (i) State or municipal government entities | 0 | 0.0 |
| (j) Other investment advisers | 0 | 0.0 |
| (k) Insurance companies | 0 | 0.0 |
| (l) Sovereign wealth funds and foreign official institutions | 0 | 0.0 |
| (m) Corporations or other businesses not listed above | 0 | 0.0 |
| (n) Other | 0 | 0.0 |
| Total | 3,600 | 1,659.7 |
| By Discretionary | ||
| Discretionary | 2,100 | 1,257.0 |
| Non-Discretionary | 1,500 | 402.6 |
| Total | 3,600 | 1,659.7 |
| By Non-United States Persons | ||
| Non-United States Persons | 0.3 | |
| United States Persons | 1,659.3 | |
| Total | 3,600 | 1,659.7 |
| EDGAR Form | CIK | 2011 - 2026 |
|---|---|---|
| 13F-HR | [0001729755] |
| Firm Profile (Form ADV) | |
|---|---|
| Discretionary AUM | $0.5B |
| Serves | Institutional, Retail |
| Comparable Firms | State | AUM |
|---|---|---|
|
CPC Advisors LLC
✚
|
GA | 1,675.4 M |
|
JM Forbes & Co LLP
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|
MA | 1,674.3 M |
|
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|
OH | 1,672.6 M |
|
Cannon Financial Strategists Inc
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|
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|
Orange Investment Advisors Inc
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|
NY | 1,668.4 M |
|
Northern Trust Securities Inc
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|
IL | 1,662.4 M |
|
Quattro Financial Advisors LLC
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|
TX | 1,655.2 M |
|
The Hoerner Planning Group LLC
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|
VA | 1,652.8 M |
|
Martin & Company Inc
✚
|
TN | 1,650.5 M |
|
Pathway Financial Advisors LLC
✚
|
VT | 1,649.2 M |