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| Intrua Financial LLC
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| CRD # | 281554 |
| SEC # | 801-106767 |
| CIK # | 0001812792 |
| AUM | 1,747.0 M (2026-05-15) |
| Employees | 53 (72% Investors, 70% Brokers) |
| Fees | |
| Minimum | |
| Phone | 713-355-9910 |
| Address | 3737 Buffalo Speedway Houston, TX 77098 |
| Source | [IAPD] [EDGAR] [Website] [Twitter] [LinkedIn] [Facebook] |
| Total AUM ($M) |
|---|
| Fees and Compensation — Form ADV Part 2A (3/31/2026) [Brochure] |
|---|
Item 5 – Fees and Compensation
We provide asset management, financial planning, financial consulting, and qualified retirement plan
consulting services for a fee.
Either party may terminate the relationship with a thirty (30) day written notice. Upon termination of any
account, any prepaid fees that are in excess of the services performed will be promptly refunded to you.
Any fees that are due, but have not been paid, will be billed to you and are due immediately.
Asset Management Fee Schedule
Our minimum account opening balance is $10,000, which may be negotiable based upon certain
circumstances. The fee charged is based upon the amount of money you invest. Multiple accounts of
immediately related family members, at the same mailing address, may be considered one consolidated
account for billing purposes. Fees are charged monthly or quarterly billing period, in arrears. Fees are
prorated based on the number of days service is provided during each billing period. Payments are due
and will be assessed on the last day of each period, based on the ending balance of the account under
management for the preceding period and will not exceed 2.50%.
For purposes of calculating Quarterly Account Fees, the account quarter will be based on the appropriate
fee cycle. Fee cycles are as follows and will be based upon the date in which the client funds their
account(s):
Cycle 1 Cycle 2 Cycle 3
January February March
April May June
July August September
October November December
(Ending quarter balance * Annual Rate)*(Days of the billing period/365 Days) = Fee Charged
Example: (Balance $100,000*1.25% Annual Rate)*(90 Days/365Days) = $308.22 Billing Cycle Fee.
The fees shown above are annual fees and may be negotiable based upon certain circumstances. No
increase in the annual fee shall be effective without prior written notification to you. We believe our
advisory fee is reasonable considering the fees charged by other investment advisors offering similar
services/programs.
You may also pay additional advisory fees to a third-party money manager depending upon which
Intrua ADV Part 2A Page 11 of 31
manager you select. Our fees will not be based upon a share of capital gains or capital appreciation of
the funds or any portion of your funds.
Your account at the custodian may also be charged for certain additional assets managed for you by us
but not held by the custodian (i.e., variable annuities, mutual funds, 401(k)s).
The fees we charge can be deducted directly from your account at the custodian. We will instruct the
custodian to deduct the fees from your account at the end of the period. This fee will show up as a
deduction on your next account statement from the custodian.
Held Away Account Services
For Intrua’s services provided to Held Away Accounts (accounts with Custodians other than our primary
approved custodians), Intrua will be paid a management fee referenced in Appendix A of the client’s
Investment Advisory Agreement, based on the market valuation of the client’s Account. The fee will be
calculated and billed quarterly in arrears when client funds or securities have been deposited to the
managed account. Fees are prorated based on the number of days service is provided during each billing
period. Client acknowledges that for Held Away Accounts, FeeX will retain a portion of the fee collected
by Intrua.
Third Party Money Managers
LPL Financial, LLC (“LPL”)
LPL’s fees for discretionary investment advisory services are based upon a percentage of all assets in the
account, including assets for which we do not exercise investment discretion or investment oversight, in
accordance with the agreed upon fee schedule. LPL’s fees are billed quarterly in advance based upon the
previous quarter-end account values. Fees billed by LPL, or any third party retained by us for clients will
be deducted from account assets. Fee percentages and minimum fees are subject to negotiation. Annual
fees do not include fees for non-standard services or transaction costs for individual securities or other
services offered by us.
You will receive a separate Form ADV Part 2 from LPL that discusses how its fees and expenses are paid
and your relationship with them. LPL’s fees are separate from our fees and vary based on the total client
assets we have invested at LPL. These fees are separately charged to advisory clients. All fees are disclosed
in the Client Agreement and displayed on quarterly statements. You should read the ADV Part 2 disclosure
document of the money manager you select for complete details on the charges and fees you will incur
and ask us any questions you may have.
Manager Access Select Program
Manager Access Select provides clients access to the investment advisory services of professional portfolio
management firms for the individual management of client accounts. The client’s IAR will assist the client
in identifying a third-party portfolio manager (Portfolio Manager) from a list of Portfolio Managers made
available by LPL. The Portfolio Manager manages a client’s assets on a discretionary basis. The client’s
IAR will provide initial and ongoing assistance regarding the Portfolio Manager selection process.
A minimum account value of $100,000 is required for Manager Access Select; however, in certain
instances, LPL may require a higher or lower minimum account size.
Intrua ADV Part 2A Page 12 of 31
Optimum Market Portfolios Program (OMP)
... |
| Sector | Form 13F Holdings | Value ($M) | |
|---|---|---|---|
| SPDR Gold Trust | 27.7 | ||
| Apple Inc | 17.5 | ||
| Nvidia Corp | 13.4 | ||
| Microsoft Corp | 7.3 | ||
| Broadcom Inc | 6.8 | ||
| Amazon Com Inc | 6.0 | ||
| Holdings by Sector ($M) |
|---|
| AUM Breakdown | Accounts | AUM ($M) |
|---|---|---|
| By Client Type | ||
| (a) Individuals (other than high net worth individuals) | 2,937 | 757.5 |
| (b) Individuals (high net worth individuals) | 410 | 942.1 |
| (c) Banking or thrift institutions | 0 | 0.0 |
| (d) Investment companies | 0 | 0.0 |
| (e) Business development companies | 0 | 0.0 |
| (f) Pooled investment vehicles | 0 | 0.0 |
| (g) Pension and profit sharing plans | 2 | 5.0 |
| (h) Charitable organizations | 10 | 19.4 |
| (i) State or municipal government entities | 0 | 0.0 |
| (j) Other investment advisers | 0 | 0.0 |
| (k) Insurance companies | 0 | 0.0 |
| (l) Sovereign wealth funds and foreign official institutions | 0 | 0.0 |
| (m) Corporations or other businesses not listed above | 21 | 23.1 |
| (n) Other | 0 | 0.0 |
| Total | 7,272 | 1,747.0 |
| By Discretionary | ||
| Discretionary | 5,351 | 1,356.5 |
| Non-Discretionary | 1,921 | 390.5 |
| Total | 7,272 | 1,747.0 |
| By Non-United States Persons | ||
| Non-United States Persons | 0.2 | |
| United States Persons | 1,746.8 | |
| Total | 7,272 | 1,747.0 |
| EDGAR Form | CIK | 2011 - 2026 |
|---|---|---|
| 13F-HR | [0001812792] | |
| SC 13G | [0001812792] |
| Form 13D/13G Filer | Form 13D/13G Subject | Filed |
|---|---|---|
| Intrua Financial LLC | PGIM ETF Trust | [2025-12-11] |
| Firm Profile (Form ADV) | |
|---|---|
| Serves | Institutional, Retail |
| LEI | 20-8159194 |
| Related Firms | State | AUM |
|---|---|---|
|
Intrua Financial LLC
✚
|
TX | 1,747.0 M |
|
Intrua Advisory Group LLC
✚
|
TX |
| Comparable Firms | State | AUM |
|---|---|---|
|
Ironwood Investment Counsel LLC
✚
|
AZ | 1,757.4 M |
|
Petra Capital Management Inc
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|
1,755.0 M | |
|
Quantum Advisors Private Limited
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|
1,755.0 M | |
|
GFI Investment Counsel Ltd
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|
1,754.3 M | |
|
Sapient Private Wealth Management Services LLC
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|
OR | 1,745.8 M |
|
Financial Security Advisory Inc
✚
|
VA | 1,743.2 M |
|
Amplius Wealth Advisors LLC
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|
PA | 1,741.2 M |
|
Meridian Wealth Advisors LLC
✚
|
TX | 1,737.9 M |
|
WBH Advisory Inc
✚
|
MD | 1,737.5 M |
|
World Investments Inc
✚
|
NJ | 1,734.8 M |