Sullivan Financial LLC

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Sullivan Financial LLC
CRD #121371
SEC #801-130753
CIK #
AUM 119.1 M (2026-03-23)
Employees 4 (50% Investors, 0% Brokers)
Fees
Minimum
Phone860-657-4150
Address15A Main Street
Essex, CT 06426
Source [IAPD] [Website] [Twitter] [LinkedIn]
Total AUM ($M)
1209672482402010201520212027
Fees and Compensation — Form ADV Part 2A (3/23/2026) [Brochure]
Item 5      Fees and Compensation
                         PORTFOLIO MANAGEMENT AND
                      SELECTION OF OTHER ADVISERS FEES
The total annual fee for portfolio management services shall vary (between 0.25% and
1.25%) depending on the market value of the assets under management and the type of
investment management services to be rendered. This includes our advisory fee and the
advisory fee charged by third-party investment advisers (0.15% - 0.35% dependent upon
product third-party investment advisers will calculate and collect the total fee, then remit
our portion of the fee to us. Sullivan Financial will receive a fee report from third-party
investment advisers which is audited against Sullivan Financials’ client accounts to ensure
accuracy. The annual fee shall be prorated and charged quarterly, in advance, based on
the balance in the client’s account on the last day of the prior billing period is used to
determine the market value of the assets upon which the advisory fee is based. The
combined fee for Sullivan Financial LLC and third-party investment advisers will not
exceed the industry standard of excessive fees, which is 3%. Clients will be charged a
partial fee for the first quarter calculated in arrears. The first quarter’s fee will be based on
the client’s initial assets under management and pro-rated from the date the assets are
traded in the account. Fees are withdrawn directly from the client’s accounts with client’s
written authorization. Sullivan Financial will charge a 0.15% bps up to $2,000,000 and
0.10% over $2,000,001 technology platform fee, which will be deducted from the client
account paid to Sullivan Financial.
Third-party investment advisers and Sullivan Financial may combine and aggregate
accounts in order to meet fee break points and reduce the overall advisory fee charged.
Sullivan Financial offers tiered AUM pricing for larger client households. Clients will be

charged a fee on all assets in the account(s) unless otherwise agreed upon in writing.
Clients should refer to third-party investment advisers disclosure document for additional
information regarding its fees, billing practices, minimum required investments and
termination of advisory agreements.
If the appropriate disclosures statement was not delivered to client(s) at least 48 hours prior
to client(s) entering into any written or oral advisory contract with Sullivan Financial LLC
then the client(s) has the right to terminate the contract without penalty within five (5)
business days after entering into the contract.

                               FINANCIAL PLANNING FEES
Sullivan Financial, LLC's Financial Planning fee is determined based on the nature of the
services being provided, the complexity of each client’s circumstances, scope of work and
the ongoing engagement required by the client. All fees are agreed upon prior to entering
into a contract with any client and includes how the fee will be calculated.
Our Financial Planning fees are calculated and charged on a fixed fee basis for initial
engagements and on an hourly basis for ongoing engagements after the initial one-year
engagement lapses. Our fees on a fixed basis range from $2,500 to $5,000. Our hourly
fees for this service range from $250-500/hour. Although the length of time it will take to
provide a Financial Plan will depend on each client's personal situation, we will provide an
estimate for the total hours at the start of the advisory relationship. Time is tracked during
the process and if the actual time is approaching the estimated allotted time, it is
communicated to the client. If a significant additional amount of time is expected, then
that is communicated to the client and an additional fee quoted if necessary to the client
for approval. If a client terminates a contract early, we will deliver any completed work to
the client at the time of termination.
We may require a deposit at the time the client executes a financial planning agreement
with us. The remaining balance will be due upon delivery of our financial recommendations
including models and strategies. Fees are billed quarterly in advance and paid through
AdvicePay where clients can securely pay the fees via ACH or credit card.

                               CONSULTING SERVICES FEES
Sullivan Financial, LLC's Consulting Services fee is determined based on the nature of
the services being provided and the complexity of each client’s circumstances. All fees
are agreed upon prior to entering into a contract with any client.
Our Consulting Services fees are calculated and charged on an hourly basis, ranging from
$250 to $500 per hour. An estimate for the total hours is determined at the start of the
advisory relationship. Time is tracked during the process and if the actual time is
approaching the estimated allotted time, it is communicated to the client. If a significant
additional amount of time is expected, then that is communicated to the client and an
additional fee quoted if necessary to the client for approval. If a client terminates a contract
early, we will deliver any completed work to the client at the time of termination.

We will provide the client a quote the amount of hours in advance, and once completed, and
the client is invoiced through AdvicePay where they have the option pay via secure ACH or

Credit Card.

                             PREPAYMENT OF FEES
Sullivan Financial collects fees in advance. Refunds for fees paid in advance will be
returned within fourteen days to the client via check or return deposit back into the client’s
account.
For all asset-based fees paid in advance, the fee refunded will be equal to the balance of
the fees collected in advance minus the daily rate* times the number of days elapsed in
the billing period up to and including the day of termination. (*The daily rate is calculated
by dividing the annual asset-based fee by 365.)
...
Account Minimums and Types of Clients — Form ADV Part 2A (3/23/2026) [Brochure]
Item 7      Types of Clients
 Sullivan Financial, LLC provides advisory services to the following types of clients:
 • Individuals (other than high net worth individuals)
 • High net worth individuals
 • Pension and profit sharing plans (other than plan participants)
 • Charitable organizations
 • Corporations or other businesses not listed above
AUM Breakdown Accounts AUM ($M)
By Client Type
(a) Individuals (other than high net worth individuals) 93 26.2
(b) Individuals (high net worth individuals) 28 66.5
(c) Banking or thrift institutions 0 0.0
(d) Investment companies 0 0.0
(e) Business development companies 0 0.0
(f) Pooled investment vehicles 0 0.0
(g) Pension and profit sharing plans 6 19.7
(h) Charitable organizations 1 0.2
(i) State or municipal government entities 0 0.0
(j) Other investment advisers 0 0.0
(k) Insurance companies 0 0.0
(l) Sovereign wealth funds and foreign official institutions 0 0.0
(m) Corporations or other businesses not listed above 3 6.5
(n) Other 0 0.0
Total 308 119.1
By Discretionary
Discretionary 0 0.0
Non-Discretionary 308 119.1
Total 308 119.1
By Non-United States Persons
Non-United States Persons 0.0
United States Persons 119.1
Total 308 119.1
Firm Profile (Form ADV)
ServesInstitutional, Retail
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