The Advisory Group of San Francisco LLC

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The Advisory Group of San Francisco LLC
CRD #108110
SEC #801-56848
CIK #
AUM 809.9 M (2026-03-18)
Employees 9 (56% Investors, 0% Brokers)
Fees
Minimum
Phone415-977-1200
Address44 Montgomery St Suite 300
San Francisco, CA 94104
Source [IAPD] [Website] [Twitter] [LinkedIn] [Facebook]
Total AUM ($M)
120096072048024001999200820172027
Fees and Compensation — Form ADV Part 2A (3/18/2026) [Brochure]
Item 5 – Fees and Compensation
Fee Schedule
PERSONAL WEALTH MANAGEMENT SERVICES FEES
Full-Service Wealth Strategy
Our Full-Service Wealth Strategy level is generally available to clients with managed assets over
$1,500,000 and/or significant complexity in their financial circumstances and is subject to a minimum
fee of $15,000 annually. This service includes ongoing wealth management and financial advice as well
as coordination of relevant financial issues. These issues may include financial independence planning,
retirement, analysis of insurance needs, estate review, charitable giving, education funding, and special
needs planning, as detailed in our Wealth Strategies Service Agreement. In order to implement this
strategy, we provide ongoing discretionary investment management for those assets separately
designated in the Client's Investment Policy Statement.
Although we generally recommend that our clients select Schwab as the custodian of the managed
assets, Full-Service clients may utilize other custodians, with some limitations, and additional fees as
detailed in our Wealth Strategy Services Agreement.

                                                                         Advisory Group of San Francisco, LLC.
                                                                                        ADV Part 2A Brochure
                                                                                                  March 2026

Limited-Service Wealth Strategy
Our Limited-Service Wealth Strategy level is generally available to clients with managed assets over
$750,000 and/or a level of complexity in their financial circumstances which warrants significant financial
analysis. Limited-Service Wealth Strategy level and is subject to a minimum fee of $10,000 annually. In
addition to discretionary investment management, integrated financial planning services are included in
the fee for Limited-Service Wealth Strategy for the first year of our engagement.
FINANCIAL PLANNING AND CONSULTING FEES
Prior to engaging our firm to provide Financial Planning Services not otherwise included in Full Service
or Limited Service Wealth Strategy Services (e.g. planning projects beyond the usual scope or planning
projects after year 1 for Limited Service), Client will generally be required to enter into a written Planning
Agreement with us setting forth the terms and conditions of the engagement, describing the scope of
the services to be provided, and any portion of the fee that is due from Client before we commence
services. In no event will we accept fees for services that are to be performed later than six months from
receipt of any fee.
Our planning fees are negotiable, but generally range from $5,000 - $20,000 on a fixed fee basis,
depending on the level and scope of the services required. We may, in our sole discretion, charge a
lesser planning fee or waive all, or a portion of, planning fees based upon various criteria we deem
sufficient. In the event Client terminates the Planning Agreement prior to completion of the financial
planning services, we will promptly refund any unearned balance of our fee.
Financial Planning fees will be invoiced directly to the client. 50% of the Financial Planning Fee is due
upon execution of our Financial Planning Agreement, and the remaining 50% is due upon completion of
the plan.
INVESTMENT MANAGEMENT SERVICES FEES
Our fees for Institutional and Individual Clients are normally calculated on a tiered schedule based upon
a percentage of assets under management ("AUM"). Specific assets or accounts that Client designates
as unmanaged (i.e., courtesy accounts) are not included in fee calculations or performance reporting.
The effective rate of our annual fee typically ranges from.35% to 1.10% of assets under management.
The standard minimum annual fee for Institutional clients is $30,000 ($7,500 per quarter), or $15,000
($3,750 per quarter). Minimum fees may be reduced or waived in limited instances. Fees are fully
disclosed in writing prior to engagement. Fees are charged quarterly in advance and are based upon
the value of the assets under management as of the last day of the preceding quarter. Generally, our
fees are deducted directly from Client's accounts for individual clients and pooled institutional accounts
and billed to the plan sponsor for participant-directed institutional accounts. Initial billing generally begins
upon execution of the Wealth Services agreement and for Institutional Clients upon the execution of the
Investment Advisory Agreement.
WealthStep
For each account within our WealthStep Portfolio program, our Fee for services shall be assessed at an
annual rate of 0.85% of assets (85 basis points). For participants in the plans of certain Institutional
Clients that have terminated their plans, we have made available to those plan participants our
WealthStep Portfolio program at a reduced annual rate. We do not impose a minimum fee for this
service, but we do generally require a minimum asset value of $100,000. Fees are fully disclosed in
writing prior to engagement and are deducted from the client's account. Fees are charged quarterly, in
advance, and are based upon the value of the assets under management as of the last day of the
preceding quarter. Initial billing begins upon the date the rollover is deposited into the account and is
prorated to take into consideration the number of days in the quarter. No fee adjustment is made for
cash inflows or outflows during billing cycles. We may, in our sole discretion, charge a lesser annual
investment management fee.

                                                                       Advisory Group of San Francisco, LLC.
                                                                                      ADV Part 2A Brochure
                                                                                                March 2026

ERISA PLAN SERVICES FEES
...
Account Minimums and Types of Clients — Form ADV Part 2A (3/18/2026) [Brochure]
Item 7 – Types of Clients
We offer investment advisory services to individuals, pension and profit-sharing plans, trusts, estates,
charitable organizations, endowments, corporations, and other business entities.

                                                                     Advisory Group of San Francisco, LLC.
                                                                                    ADV Part 2A Brochure
                                                                                              March 2026

Minimum account thresholds are as follows:
PERSONAL WEALTH MANAGEMENT:
     Full-Service minimum account size:                                     $1,500,000.
     Limited-Service minimum account size:                                   $750,000.
INVESTMENT MANAGEMENT SERVICES:
     Institutional minimum account size:                                    $1,000,000.
     WealthStep:                                                             $100,000.
ERISA PLAN SERVICES FEES:
     ERISA 3(21) Services:                                                  $1,000,000.
     ERISA 3(38) Services:                                                  $1,000,000.
AUM Breakdown Accounts AUM ($M)
By Client Type
(a) Individuals (other than high net worth individuals) 31 14.1
(b) Individuals (high net worth individuals) 85 396.8
(c) Banking or thrift institutions 0 0.0
(d) Investment companies 0 0.0
(e) Business development companies 0 0.0
(f) Pooled investment vehicles 1 9.3
(g) Pension and profit sharing plans 12 199.8
(h) Charitable organizations 11 189.9
(i) State or municipal government entities 0 0.0
(j) Other investment advisers 0 0.0
(k) Insurance companies 0 0.0
(l) Sovereign wealth funds and foreign official institutions 0 0.0
(m) Corporations or other businesses not listed above 0 0.0
(n) Other 0 0.0
Total 392 809.9
By Discretionary
Discretionary 392 809.9
Non-Discretionary 0 0.0
Total 392 809.9
By Non-United States Persons
Non-United States Persons 0.0
United States Persons 809.9
Total 392 809.9
Firm Profile (Form ADV)
Discretionary AUM$0.3B
Clients2
ServesInstitutional, Retail
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