The Advocate Group LLC

Item 5 – Fees and Compensation

The Advocate Group offers investment management advisory and financial planning services. The details
of The Advocate Group’s compensation are documented in the fee schedule and the investment
management agreement signed by each client. We charge fees based on a percentage of assets under
management when we manage investment accounts. We may also charge fees for financial planning
services, and such fees are agreed to by the client in advance and a written financial planning agreement
is signed by the client.

Financial Planning
For clients selecting this service, The Advocate Group provides financial planning services using multiple
tools and resources for analysis and to help detail its recommendations. Clients will have online access to
their financial plans which often include daily updates to their account values. Clients are also able to consult
with The Advocate Group for ongoing advice.

Financial planning topics can include both securities and non-securities related matters. To begin the
financial planning experience, The Advocate Group will meet with the client to determine the scope of
services and financial planning topics to be covered. Once defined and agreed upon, the client and The
Advocate Group will enter into a Financial Planning Agreement.

Financial planning services are generally provided for a one-year period commencing upon the execution
of the Financial Planning Agreement. By entering into the agreement, the client will have continuous access
to their online plan. The Advocate Group will consult with the client to make adjustments to financial plans
due to significant changes to circumstances in the client’s life or related to taxation, markets and the
economy.

The exact fee will be quoted to the client in advance of beginning any services. Annual fees are negotiable
and will be determined by The Advocate Group based on factors such as the client’s financial situation, as
well as breadth and complexity of services needed. Typical initial annual financial planning fees range from
$2,500 to $20,000, depending on the complexity of the plan. The fee is collected via AdvicePay, an online
payment system, or via check from the client.

While not required to do so, clients can choose to engage The Advocate Group for on-going financial
planning services after the initial year. Clients can contact The Advocate Group throughout the year to
discuss changes in their financial planning situation or ask questions concerning the plan. The Advocate
Group will contact financial planning clients at least annually to ensure all information and client
assumptions are accurate. Annual fees for on-going financial planning are negotiable and will be quoted to
the client in advance of commencing any services. On-going fees typically range from $1,500 to $15,000.

The term of each Financial Planning Agreement shall be one year and require a signature from one
individual in the household. However, clients have the right to terminate financial planning services without
penalty (i.e. no fees due and/or a complete refund of any fees paid in advance) within five (5) business
days after executing the Financial Planning Agreement. After the initial five-day period, a client may invoke
early termination by providing notice to The Advocate Group and termination shall be effective upon The
Advocate Group’s receipt of termination. After the initial five (5) business days, a pro-rated refund will be
made to the client, based upon the number of months remaining in the contract year.

The Advocate Group, LLC                                                            Form ADV Part 2 - Firm Brochures

Clients with $3,000,000 or more in The Advocate Group’s investment management advisory services
receive financial planning services as part of their investment management fee. A description of these
services shall be provided in the Investment Management Agreement.

If clients choose to implement investment advice through The Advocate Group, clients must select one of
the other advisory programs detailed in this brochure and pay the respective additional investment advisory
fees to The Advocate Group for participation in the other advisory programs detailed in this brochure.
Clients can also work with one of The Advocate Group’s associated persons in their separate capacity as
an independent insurance agent. When doing so, The Advocate Group will earn commissions in addition
to the financial planning fees charged by The Advocate Group.

Investment Management
The Advocate Group provides investment management services, which include providing advice regarding
buying, selling, or otherwise transacting securities, cash or other investments held by a qualified custodian
and based on a client’s individual needs. The Advocate Group provides customized and individualized
investment recommendations to clients. Pursuant to each client’s specific investment objectives, securities
held in accounts generally include no-load and load-waived mutual funds, fixed income securities and funds
such as bonds, unit investment trusts (UITs), closed-end and Exchange Traded Funds (ETFs), Exchange
Traded Notes (ETNs), stocks, certificates of deposit, hedge funds, structured products and/or fee-based
variable annuities. Clients who wish to engage The Advocate Group for investment management services
will sign an Investment Management Agreement.

Through this service, The Advocate Group will be granted trading authorization on the client’s account.
Trading authority allows The Advocate Group the ability to make trades in the client’s account on behalf of
the client. Such authorization is provided on a discretionary or non-discretionary basis, depending on the
individual needs and requests of each client. Discretionary authority allows The Advocate Group the ability
to make trades in the client’s account without contacting the client prior to each trade. When non-
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Item 7 – Types of Clients

The Advocate Group generally provides investment advice to:

    •   Individuals
    •   High Net Worth Individuals
    •   Pension, profit sharing and retirement plans
    •   Trusts, estates, or charitable organizations
    •   Corporations or other business entities

In general, most household relationships have aggregate portfolios of $500,000 or more, however, there
is no minimum portfolio requirement.

The Advocate Group, LLC                                                          Form ADV Part 2 - Firm Brochures