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| The Planning Center Inc
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| CRD # | 118994 |
| SEC # | 801-61051 |
| CIK # | 0001910966 |
| AUM | 1,371.9 M (2026-03-17) |
| Employees | 28 (43% Investors, 0% Brokers) |
| Fees | |
| Minimum | |
| Phone | 309-797-4030 |
| Address | 1615 5th Avenue Moline, IL 61265 |
| Source | [IAPD] [EDGAR] [Website] [Twitter] [LinkedIn] [Facebook] |
| Total AUM ($M) |
|---|
| Fees and Compensation — Form ADV Part 2A (3/16/2026) [Brochure] |
|---|
Item 5 Fees and Compensation
A.
INVESTMENT ADVISORY SERVICES
As described in Item 4, the Registrant provides investment advisory services on a fee-
only basis through its Capstone Wealth Program™. The fees for participating in the
Capstone Wealth Program™ are described below. As described in more detail in footnote
1 in Item 4, certain legacy clients have agreed to fees available at the time of our
engagement that are no longer offered. These fee schedules differ from those described
below.
CAPSTONE WEALTH PROGRAM™ FEE SCHEDULE
Clients engaging the Registrant for the Capstone Wealth Program™ are subject to an
annual fee based on a percentage of the client’s net worth in addition to a percentage of
the client’s adjusted gross income based on the following tiered schedule:
Net Worth Between: Fee %
$0 to $2,500,000 0.50%
$2,500,000.01 - $10,000,000 0.25%
$10,000,000.01 and over 0.10%
and
Income Between: Fee%
$0 - $500,000 1.25%
$500,000 - $1,500,000 0.75%
$1,500,000 and Over 0.50%
The annual fee is determined at the time a client enters into a written agreement with the
Registrant and remains in effect until the parties agree to revisit it. Therefore, the fee will
not change if the client’s net worth or income fluctuates throughout the year or in future
years.
Fees in the program are generally divided by four and payable quarterly in advance.
Certain clients have agreed to monthly payments. The fee is also rounded to the nearest
$250. Clients in the Capstone Wealth Program™ are subject to a minimum annual fee of
$10,000. Fees are determined based on information that is provided by the client or
prospective client during initial meetings and conversations. We generally do not include
the value of closely held businesses or real estate held for investment. If information is
discovered during the relationship that would cause the fee to have been materially
inaccurate, the Registrant reserves the right to revisit the fee.
From time to time, we may agree to an engagement with an annual fee below $10,000,
but approval is required by the Registrant’s Chief Compliance Officer.
As described in Item 4 above, we may agree to provide certain clients in the Capstone
Wealth Program™ with tax planning and preparation of their individual federal tax return
and up to two state tax returns. This offer is not available to all clients and the Registrant
reserves the right to offer this service to clients in its sole discretion. Clients who do not
receive these services for no additional cost would be subject to the rates outlined below
under Tax Planning and Preparation Services.
TAX PLANNING AND PREPARATION SERVICES
Tax planning fees are calculated on an hourly basis. The tax planning fee will be rounded
to the nearest ten dollars ($10). The Registrant’s tax preparation services for individual
federal and up to two state tax returns is typically $1,200 or less.
FINANCIAL PLANNING AND CONSULTING SERVICES (STAND-ALONE)
Registrant may provide financial planning and/or consulting services (including
investment and non-investment related matters, estate planning, tax planning, insurance
planning, divorce planning, etc.) for an additional fee. Registrant’s financial planning and
consulting fees are non-negotiable, but generally range between $1,500 and $12,000 for a
comprehensive financial plan; the Registrant charges $500 per hour for licensed
professionals and $75 per hour for unlicensed professionals on an hourly basis,
depending upon the level and scope of the service(s) required and the professional(s)
rendering the service(s). Fees for financial planning services are due and payable upon
receipt on a quarterly basis.
Pro-bono Financial Planning. The Registrant, in its sole discretion, may offer its
Financial Planning and/or Consulting Services on zero-fee, bro-bono basis. Clients
offered Financial Planning and/or Consulting Services on a pro-bono basis are required to
enter into a Financial Planning Agreement with Registrant setting forth the terms and
conditions of the engagement (including termination), describing the scope of the
services to be provided.
RETIREMENT PLAN SERVICES
The terms and conditions of the Registrant’s retirement plan consulting services shall
generally be set forth in a Retirement Plan Consulting Agreement between the Registrant
and the plan sponsor. Registrant’s retirement plan consulting fees are negotiable
depending upon the level and scope of the service(s) required and the professional(s)
rendering the service(s).
B. Clients may elect to have the Registrant’s fees deducted from their custodial account.
Both Registrant’s advisory agreement and the custodial/clearing agreement may
authorize the custodian to debit the account for the amount of the Registrant’s investment
advisory fee and to directly remit that management fee to the Registrant in compliance
with regulatory procedures.
... |
| Account Minimums and Types of Clients — Form ADV Part 2A (3/16/2026) [Brochure] |
|---|
Item 7 Types of Clients
The Registrant’s clients shall generally include individuals, high net worth individuals,
pension and profit sharing plans, trusts, estates, charitable organizations and small
businesses. The Registrant generally does not require a minimum annual investment
advisory fee, except as disclosed above in relation to the Capstone Wealth Program™
and available tax planning and preparation services. |
| Sector | Form 13F Holdings | Value ($M) | |
|---|---|---|---|
| Apple Inc | 8.1 | ||
| Deere & Co | 7.9 | ||
| Microsoft Corp | 1.8 | ||
| Nvidia Corp | 1.6 | ||
| Amazon Com Inc | 1.4 | ||
| J P Morgan Chase & Co | 1.2 | ||
| Caterpillar Inc | 1.1 | ||
| Holdings by Sector ($M) |
|---|
| AUM Breakdown | Accounts | AUM ($M) |
|---|---|---|
| By Client Type | ||
| (a) Individuals (other than high net worth individuals) | 570 | 332.0 |
| (b) Individuals (high net worth individuals) | 325 | 983.9 |
| (c) Banking or thrift institutions | 0 | 0.0 |
| (d) Investment companies | 0 | 0.0 |
| (e) Business development companies | 0 | 0.0 |
| (f) Pooled investment vehicles | 0 | 0.0 |
| (g) Pension and profit sharing plans | 10 | 46.4 |
| (h) Charitable organizations | 0 | 0.0 |
| (i) State or municipal government entities | 0 | 0.0 |
| (j) Other investment advisers | 0 | 0.0 |
| (k) Insurance companies | 0 | 0.0 |
| (l) Sovereign wealth funds and foreign official institutions | 0 | 0.0 |
| (m) Corporations or other businesses not listed above | 7 | 9.5 |
| (n) Other | 0 | 0.0 |
| Total | 3,032 | 1,371.9 |
| By Discretionary | ||
| Discretionary | 2,940 | 1,347.3 |
| Non-Discretionary | 92 | 24.5 |
| Total | 3,032 | 1,371.9 |
| By Non-United States Persons | ||
| Non-United States Persons | 0.0 | |
| United States Persons | 1,371.9 | |
| Total | 3,032 | 1,371.9 |
| EDGAR Form | CIK | 2011 - 2026 |
|---|---|---|
| 13F-HR | [0001910966] |
| Firm Profile (Form ADV) | |
|---|---|
| Discretionary AUM | $0.2B |
| Clients | 34 |
| Serves | Institutional, Retail |
| Comparable Firms | State | AUM |
|---|---|---|
|
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✚
|
CA | 1,374.9 M |
|
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Next Level Private LLC
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|
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PA | 1,369.0 M |
|
Diaphanum Americas LLC
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|
1,368.3 M | |
|
Aegis Financial Corporation
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|
VA | 1,367.5 M |
|
Asset Risk Consultants UK Limited
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|
1,367.0 M | |
|
Capital Advisors Ltd LLC
✚
|
OH | 1,366.8 M |