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| Universal Financial Advisors LLC
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| CRD # | 318392 |
| SEC # | 801-124991 |
| CIK # | |
| AUM | 277.5 M (2026-05-28) |
| Employees | 8 (100% Investors, 50% Brokers) |
| Fees | |
| Minimum | |
| Phone | 314-721-5522 |
| Address | 333 S Kirkwood Road St Louis, MO 63122 |
| Source | [IAPD] [Website] |
| Total AUM ($M) |
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| Fees and Compensation — Form ADV Part 2A (8/10/2026) [Brochure] |
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Item 5. Fees and Compensation
We offer services on a fee basis, which may include fixed and/or hourly fees, as well as fees based upon
assets under management or advisement. Additionally, certain of the Firm’s IARs, in their individual
capacities, may offer securities brokerage services and/or insurance products under a separate commission-
based arrangement.
Financial Planning and Consulting Fees
We generally charge a fixed and/or hourly fee for providing financial planning and consulting services.
These fees are negotiable but generally range from $1,000 to $10,000 on a fixed fee basis, depending upon
the scope and complexity of the services and the professional rendering the financial planning and/or the
consulting services. If the client engages the Firm for additional investment advisory services, we may
offset all or a portion of its fees for those services based upon the amount paid for the financial planning
and/or consulting services.
The terms and conditions of the financial planning and/or consulting engagement are set forth in the
Advisory Agreement and we generally require one-half of the fee (estimated hourly or fixed) payable upon
execution of the Advisory Agreement. The outstanding balance is generally due upon delivery of the
financial plan or completion of the agreed upon services.
Investment Management Fees
We offer investment management services for an annual fee based on the amount of assets under the Firm’s
management. This management fee generally varies, depending upon the size and composition of a client’s
portfolio and the type of services rendered. Generally, fees range from less than 1% annually to no more
than 2.5% annually. The advisory account Minimum Platform Service Fee (MPSF) is $50 annually per
advisory account. The per account MPSF may be waived on a single account(s) provided aggregate MPSF
fee for the immediate client family household meets the MPSF of $50 annually per account on an aggregate
basis. For example, one household account could cover the MPSF provided the Platform Service Fee is
enough in aggregate to meet the minimums for all accounts in the household. The specific fee charged for
investment management services is disclosed in the Advisory Agreement for the client’s specific investment
management plan the client chooses to implement.
The annual fee is prorated and charged quarterly, in arrears or in advance, based upon the method selected
in the Advisory Agreement and the market value of the assets being managed by the IAR on the last day of
the billing period. We calculate our fees through our portfolio accounting system, Orion, which has a feed
from our custodian Schwab. However, the quarter end balance determined by Orion, and which we calculate
our fees, could be different from your balance on your Schwab statement due to timing of corporate actions,
accrued interest, and trade settlements.
Page | 9
Disclosure Brochure Universal Financial Advisors, LLC
No adjustment will be made for intra-quarter withdrawals or deposits. Accounts opened during a quarter
may be billed on a pro-rata basis at advisor's discretion. Accounts closed during the quarter will receive a
pro-rata refund. For the initial period of engagement, the fee is calculated on a pro rata basis. In the event
the Advisory Agreement is terminated, the fee for the final billing period is prorated through the effective
date of the termination and the outstanding or unearned portion of the fee is charged or refunded to the
client, as appropriate.
Retirement Plan Consulting Fees
We generally charge a fixed project-based fee from 0.25% to 2.5% to provide clients with retirement plan
consulting services. Each engagement is individually negotiated and tailored to accommodate the needs of
the individual plan sponsor, as memorialized in the Advisory Agreement. These fees vary, based on the
scope of the services to be rendered.
American Funds Direct-Held Accounts
Clients participating in the American Funds direct-held account program pay an asset-based advisory fee
as specified in their advisory agreement or addendum. Fees are negotiable and generally do not exceed
2.00% annually. Fees are calculated based on the average daily net asset value of assets held in the account
and are billed quarterly in arrears.
Fee Discretion
We may, in our sole discretion, negotiate to charge a lesser fee based upon certain criteria, such as
anticipated future earning capacity, anticipated future additional assets, dollar amount of assets to be
managed, related accounts, account composition, pre-existing/legacy client relationship, account retention
and pro bono activities.
Additional Fees and Expenses
In addition to the advisory fees paid to us, clients may also incur certain charges imposed by other third
parties, such as broker-dealers, custodians, trust companies, banks, and other financial institutions
(collectively “Financial Institutions”). These additional charges include securities brokerage commissions,
transaction fees, custodial fees, fees charged by the Independent Managers, margin costs, charges imposed
directly by a mutual fund or ETF in a client’s account, as disclosed in the fund’s prospectus (e.g., fund
management fees and other fund expenses), deferred sales charges, odd-lot differentials, transfer taxes, wire
transfer and electronic fund fees, and other fees and taxes on brokerage accounts and securities transactions.
The Firm’s brokerage practices are described at length in Item 12 below.
We and your IAR do not retain 12b-1 fees paid by funds for either qualified or non-qualified accounts. All
... |
| Account Minimums and Types of Clients — Form ADV Part 2A (8/10/2026) [Brochure] |
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Item 7. Types of Clients We offer services to individuals including high net worth individuals, pension and profit-sharing plans, trusts, estates, charitable organizations, corporations, and business entities. Minimum Account Requirements We impose minimum account requirements for opening and maintaining an investment management relationship. We have a minimum size account requirement of $75,000 per account (can be aggregated, see below). We impose a Minimum Platform Service Fee (MPSF) of $50 annually or $12.50 per quarter (see Investment Management Fees under Item 5). The Firm, in its sole discretion, may reduce or waive its minimum account requirements based upon certain criteria. We may aggregate the portfolios of immediate family members living in one household to meet the minimum portfolio size. For example, a household with three accounts, one at $5,000, another at $10,000 and a third at $525,000 would generally meet the minimum ($5,000 + $10,000 + $525,000 = $540,000 / 3 = $180,000). In addition, certain Independent Managers may impose more restrictive account requirements and billing practices from the Firm. In these instances, we may alter its corresponding account requirements and/or billing practices to accommodate those of the Independent Managers. |
| AUM Breakdown | Accounts | AUM ($M) |
|---|---|---|
| By Client Type | ||
| (a) Individuals (other than high net worth individuals) | 257 | 78.4 |
| (b) Individuals (high net worth individuals) | 69 | 198.0 |
| (c) Banking or thrift institutions | 0 | 0.0 |
| (d) Investment companies | 0 | 0.0 |
| (e) Business development companies | 0 | 0.0 |
| (f) Pooled investment vehicles | 0 | 0.0 |
| (g) Pension and profit sharing plans | 0 | 0.0 |
| (h) Charitable organizations | 2 | 0.8 |
| (i) State or municipal government entities | 0 | 0.0 |
| (j) Other investment advisers | 0 | 0.0 |
| (k) Insurance companies | 0 | 0.0 |
| (l) Sovereign wealth funds and foreign official institutions | 0 | 0.0 |
| (m) Corporations or other businesses not listed above | 3 | 0.3 |
| (n) Other | 0 | 0.0 |
| Total | 709 | 277.5 |
| By Discretionary | ||
| Discretionary | 709 | 277.5 |
| Non-Discretionary | 0 | 0.0 |
| Total | 709 | 277.5 |
| By Non-United States Persons | ||
| Non-United States Persons | 0.0 | |
| United States Persons | 277.5 | |
| Total | 709 | 277.5 |
| Firm Profile (Form ADV) | |
|---|---|
| Serves | Institutional, Retail |
| Comparable Firms | State | AUM |
|---|---|---|
|
Accordant Advisory Group Inc
✚
|
MD | 278.0 M |
|
Auspicious Financial Planning LLC
✚
|
CA | 278.0 M |
|
Macco Financial Group Inc
✚
|
WI | 277.8 M |
|
Oasis Advisors LLC
✚
|
IA | 277.7 M |
|
HBE Wealth Management LLC
✚
|
NE | 277.4 M |
|
Kilter Group LLC
✚
|
277.4 M | |
|
Delta Capital Management LLC
✚
|
NJ | 277.4 M |
|
Tyner Capital Management Investment Counsel Inc
✚
|
TN | 277.3 M |
|
Milestone Investments Inc
✚
|
NC | 277.3 M |
|
Planguide Financial LLC
✚
|
TX | 277.2 M |