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| Up Capital Management Inc
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| CRD # | 164692 |
| SEC # | 801-79503 |
| CIK # | 0002117787 |
| AUM | 212.6 M (2026-05-08) |
| Employees | 4 (50% Investors, 0% Brokers) |
| Fees | |
| Minimum | |
| Phone | 916-520-6420 |
| Address | |
| Source | [IAPD] [EDGAR] [Website] [Facebook] [Instagram] |
| Total AUM ($M) |
|---|
| Fees and Compensation — Form ADV Part 2A (5/8/2026) [Brochure] |
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Item 5 – Fees and Compensation In addition to the information provided in Item 4 – Advisory Business, this section provides additional details regarding our firm’s services along with descriptions of each service’s fees and compensation arrangements. Lower fees for comparable service may be available from other sources. The exact fees and other terms will be outlined in the client agreement between you and Advisor. Asset Management Services Up Management Program We have developed and sponsor the Up Management Program (“Up Program”) through which we offer asset management services that include giving you continual investment advice and making investments based on your individual needs. Through this service, we offer a customized and individualized investment program with an asset allocation strategy and investment policy crafted to focus on your specific goals and objectives. We require that your account be maintained at Charles Schwab & Company, Inc. (“Charles Schwab”), which provides brokerage and clearing services. Charles Schwab is a member of FINRA and SIPC. Charles Schwab acts as the qualified custodian of your account and maintains custody of your funds and securities. Advisor does not act as custodian and does not have direct access to your funds and securities except to have advisory fees deducted from your account with your prior written authorization. The minimum account size to open any Up Program account is $100,000, although exceptions can be granted upon request if additional deposits are anticipated to the new account and depending upon your relationship to our firm and if you were referred to us from an existing client. In addition, family members can “household” accounts to reach the minimum account level required. You must appoint our firm as your investment adviser of record on specified accounts (collectively, the “account”). The account consists only of separate account(s) held by the qualified custodian under your name. You retain all rights of ownership (e.g., right to withdraw securities or cash, exercise or delegate proxy voting and receive transaction confirmations) of the Up Program accounts. The account is managed by us based on your financial situation, investment objectives and risk tolerance. We actively monitor the account and provide advice regarding buying, selling, reinvesting or holding securities, cash or other investments of the account. We obtain certain information from you to determine your financial situation and investment objectives. You are responsible for notifying us of any updates regarding your financial situation, risk tolerance or investment objective and whether you wish to impose or modify existing investment restrictions; however we contact you at least annually to discuss any changes or updates regarding your financial situation, risk tolerance or investment objectives. We are always reasonably available to consult with you relative to the status of your account. Up Capital Management, Inc. Page 7 Form ADV Part 2A: Firm Brochure You grant us trading authority on your account and we manage your assets on a discretionary or non- discretionary basis. See Item 16 - Investment Discretion, for additional discussion on discretionary or non-discretionary authority. You have the ability to impose reasonable restrictions on the management of your accounts, including the ability to instruct us not to purchase certain securities. We charge for management services based on a percentage of assets under management. Fees generally range from 0.5% to 2.0% and are billed in advance either monthly or quarterly, as we jointly determine. Fees are calculated based on the fair market value of the average daily balance of the previous billing period. Fees are negotiable depending on the market value of the account, the composition of account assets, the complexity of your situation, the representative providing the services and your relationship with us. Fees can be billed directly to you or deducted from your account. If billed directly, fees are due upon receiving our billing notice, which details the formula used to calculate the fees, the assets under management and the time period covered. If fees are deducted from your account, you must provide the qualified custodian with written authorization to debit the advisory fees from your account and pay the fees to us. We send you a billing statement prior to the time fee deduction instructions are sent to the qualified custodian. The billing statement details the formula used to calculate the fee, the assets under management and the time period covered. Fees for accounts opened any time other than the beginning of a billing period are prorated based on the number of days remaining in the initial billing period. You should review your account statements received from the qualified custodian and verify that appropriate investment advisory fees are being deducted. The qualified custodian does not verify the accuracy of the investment advisory fees deducted. Brokerage commissions and/or transaction ticket fees charged by the qualified custodian are billed directly to you by the qualified custodian. We do not receive any portion of such commissions or fees from you or the qualified custodian. You will incur certain charges imposed by third parties other than us in connection with investments made through the account including, but not limited to, 12b-1 fees and surrender charges, and IRA and qualified retirement plan fees. The management fees charged by us are separate and distinct from the fees and expenses charged by investment company recommended to you and/or held in your accounts. A description of these fees and expenses are available in each investment company security’s prospectus. Asset management services continue until terminated by either party. Either party can terminate the ... |
| Account Minimums and Types of Clients — Form ADV Part 2A (5/8/2026) [Brochure] |
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Item 7 – Types of Clients
Advisor generally provides investment advice to the following types of clients:
• Individuals
• High net worth individuals
• Pension and profit sharing plans
• Trusts, estates, or charitable organizations
• Corporations or business entities other than those listed above
Minimum Investment Amounts Required
Advisor requires a minimum of $100,000 in order to open an account in either the Up Management
Program or the Up Program. Exceptions can be granted to this minimum depending upon anticipated
Up Capital Management, Inc. Page 17 Form ADV Part 2A: Firm Brochure
additional deposits to the account, your relationship to our firm and if you were referred to us from an
existing client. In addition, family members can aggregate or “household” accounts to reach the minimum
requirement level. There is no minimum account value for sub-account management services.
There are no minimum accounts levels required or advisory fees charged or financial planning and
consulting services. There are no minimum plan asset value requirements or advisory fees charged for
retirement planning services. |
| Sector | Form 13F Holdings | Value ($M) | |
|---|---|---|---|
| Nvidia Corp | 25.3 | ||
| Western Digital Corp | 7.7 | ||
| Arista Networks Inc | 4.7 | ||
| Apple Inc | 1.5 | ||
| Palantir Technologies Inc | 1.0 | ||
| Hilton Worldwide Holdings Inc | 0.5 | ||
| Marriott International Inc /MD/ | 0.5 | ||
| Valero Energy Corp/Tx | 0.2 | ||
| Holdings by Sector ($M) |
|---|
| AUM Breakdown | Accounts | AUM ($M) |
|---|---|---|
| By Client Type | ||
| (a) Individuals (other than high net worth individuals) | 105 | 38.9 |
| (b) Individuals (high net worth individuals) | 43 | 93.0 |
| (c) Banking or thrift institutions | 0 | 0.0 |
| (d) Investment companies | 0 | 0.0 |
| (e) Business development companies | 0 | 0.0 |
| (f) Pooled investment vehicles | 0 | 0.0 |
| (g) Pension and profit sharing plans | 13 | 59.9 |
| (h) Charitable organizations | 0 | 10.0 |
| (i) State or municipal government entities | 0 | 0.0 |
| (j) Other investment advisers | 0 | 0.0 |
| (k) Insurance companies | 0 | 0.0 |
| (l) Sovereign wealth funds and foreign official institutions | 0 | 0.0 |
| (m) Corporations or other businesses not listed above | 6 | 10.7 |
| (n) Other | 0 | 0.0 |
| Total | 420 | 212.6 |
| By Discretionary | ||
| Discretionary | 411 | 160.5 |
| Non-Discretionary | 9 | 52.0 |
| Total | 420 | 212.6 |
| By Non-United States Persons | ||
| Non-United States Persons | 0.0 | |
| United States Persons | 212.6 | |
| Total | 420 | 212.6 |
| EDGAR Form | CIK | 2011 - 2026 |
|---|---|---|
| 13F-HR | [0002117787] |
| Firm Profile (Form ADV) | |
|---|---|
| Discretionary AUM | $0.1B |
| Serves | Institutional, Retail, Research |
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