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| Waller Financial Planning Group Inc
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| CRD # | 159564 |
| SEC # | 801-72938 |
| CIK # | 0001736079 |
| AUM | 747.8 M (2026-03-17) |
| Employees | 11 (100% Investors, 0% Brokers) |
| Fees | |
| Minimum | |
| Phone | 614-457-7026 |
| Address | 941 Chatham Lane Suite 212 Columbus, OH 43221 |
| Source | [IAPD] [EDGAR] [Website] [Twitter] [LinkedIn] [Facebook] |
| Total AUM ($M) |
|---|
| Fees and Compensation — Form ADV Part 2A (3/17/2026) [Brochure] |
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Item 5 - FEES AND COMPENSATION
Overview
A. WFPG has minimum fee of $5,000 per household. This is met through the combined fee charged
for Investment Management Services and Financial Planning Services.
Investment Management Services
A. General: For our Investment Management, clients will be charged an annual flat fee of 0.50% of
their assets under management.
The minimum fee for Investment Management is $3,000.
Prior to engaging WFPG to provide investment management services, you are required to enter into
a formal investment advisory agreement setting forth the terms and conditions, including the
amount of investment advisory fees, under which WFPG manages your assets.
A client’s fee is typically based on the value of all assets within the household under management.
No fee adjustments will be made for account appreciation or depreciation and fees are not based
on a share of capital gains or capital appreciation.
No fee adjustments will be made for additional deposits to the account or partial withdrawals from
the account during a billing period.
WFPG may change the above fee schedule upon 30-days prior written notice to you.
WFPG may waive the minimum investment management fee. Such circumstances may include but
not be limited to additional assets will soon be deposited or other circumstances. Investment
Management is negotiable at the discretion of WFPG.
B. Fees Debited From Accounts: Advisory fees will generally be collected directly from your
account, provided you have given WFPG and the custodial (most commonly Charles Schwab &
Company, Inc) written authorization. You will be provided with an account statement
reflecting the deduction of the advisory fee direct from the account custodian. If the Account
does not contain sufficient funds to pay advisory fees, WFPG has limited authority to sell or
redeem securities in sufficient amounts to pay advisory fees. You may reimburse the account
for advisory fees paid to WFPG, except for ERISA and IRA accounts.
C. Other Expenses: WFPG will not pay any transaction charges as a result of transactions conducted
in the client’s account. In addition to the Investment Management fee, you may pay fees for
custodial services, account maintenance fees, and other fees associated with maintaining the
account. Such fees are not charged by WFPG but rather by the product, broker/dealer or account
custodian. WFPG does not share in any portion of such fees. Additionally, you may pay
administrative fees to the mutual fund or exchanged traded fund. Such administrative fees are not
shared with WFPG and are compensation to the fund-manager. A description of these fees and
expenses are available in each investment company security’s prospectus.
D. Billing Cycle: The annual fee is divided and paid quarterly. Advisory fees will be charged in
advance of a quarterly billing period (every three months). The quarterly advisory fee will be
based on the value of the account on the last business day of the just completed quarterly billing
period. Fees for partial period will be prorated. The initial quarterly fee will be a pro-rated portion
of the fee based on the number of days remaining in quarterly billing period. The initial fee will
be calculated based upon the value of the account upon establishment.
E. Termination Provisions: Either party may terminate the agreement for services at any time. If
services are terminated within five business days of executing the agreement, services are
terminated without penalty and a full refund of all fees paid in advance is provided. Thereafter, you
may terminate investment advisory services with 30 days written notice to WFPG. Under both
scenarios, you will be responsible for any fees and charges incurred from third parties as a result of
maintaining the account such as account maintenance, custodial, or termination fees. The refund of
investment advisory services fees will be pro-rated from the date of termination to the end of the
quarterly billing period.
Financial Planning Services
A. General: You are advised that fees for planning services are strictly for planning services.
Therefore, you may pay fees and/or commissions for additional services obtained such as
Investment Management, products purchased such as securities or insurance or other professional
services.
Financial Planning Services are provided under an annual fee, which is divided and paid quarterly.
Your fees will be dependent on several factors including time spent with WFPG, number of
meetings, complexity of your situation, amount of research, services requested and staff resources.
Periodically, WFPG may engage Financial Planning Services
at an hourly rate between $350-$500.
B. Termination Provisions: Either party may terminate the agreement for services at any time. If
services are terminated within five business days of executing the agreement, services are
terminated without penalty and a full refund of all fees paid in advance is provided. Thereafter,
you may terminate investment advisory services with 30 days written notice to WFPG. |
| Account Minimums and Types of Clients — Form ADV Part 2A (3/17/2026) [Brochure] |
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Item 7 - TYPES OF CLIENTS WFPG’s Investment Advisory Services and service-oriented team are geared towards individuals who value on-going professional advice, structure and desire a more meaningful relationship with their financial planning firm. Individuals, as well as pension and profit sharing plans and charitable organizations engage our services. |
| Sector | Form 13F Holdings | Value ($M) | |
|---|---|---|---|
| Apple Inc | 5.6 | ||
| Amazon Com Inc | 1.7 | ||
| United Parcel Service Inc | 1.6 | ||
| Holdings by Sector ($M) |
|---|
| AUM Breakdown | Accounts | AUM ($M) |
|---|---|---|
| By Client Type | ||
| (a) Individuals (other than high net worth individuals) | 327 | 171.8 |
| (b) Individuals (high net worth individuals) | 243 | 573.3 |
| (c) Banking or thrift institutions | 0 | 0.0 |
| (d) Investment companies | 0 | 0.0 |
| (e) Business development companies | 0 | 0.0 |
| (f) Pooled investment vehicles | 0 | 0.0 |
| (g) Pension and profit sharing plans | 0 | 0.0 |
| (h) Charitable organizations | 0 | 2.6 |
| (i) State or municipal government entities | 0 | 0.0 |
| (j) Other investment advisers | 0 | 0.0 |
| (k) Insurance companies | 0 | 0.0 |
| (l) Sovereign wealth funds and foreign official institutions | 0 | 0.0 |
| (m) Corporations or other businesses not listed above | 0 | 0.0 |
| (n) Other | 0 | 0.0 |
| Total | 2,081 | 747.8 |
| By Discretionary | ||
| Discretionary | 1,923 | 678.7 |
| Non-Discretionary | 158 | 69.0 |
| Total | 2,081 | 747.8 |
| By Non-United States Persons | ||
| Non-United States Persons | 0.5 | |
| United States Persons | 747.3 | |
| Total | 2,081 | 747.8 |
| EDGAR Form | CIK | 2011 - 2026 |
|---|---|---|
| 13F-HR | [0001736079] |
| Firm Profile (Form ADV) | |
|---|---|
| Discretionary AUM | $0.3B |
| Serves | Institutional, Retail, Research |
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