Wills Financial Group LLC

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Wills Financial Group LLC
CRD #334431
SEC #801-131900
CIK #0001525109, 0002059579
AUM 385.7 M (2026-02-27)
Employees 5 (80% Investors, 0% Brokers)
Fees
Minimum
Phone804-330-3100
Address704 Libbie Avenue
Richmond, VA 23226
Source [IAPD] [EDGAR] [Website]
Total AUM ($M)
4003202401608002010201520212027
Fees and Compensation — Form ADV Part 2A (2/26/2026) [Brochure]
Item 5 – Fees and Compensation
Compensation. WFG provides discretionary investment advisory services on a fee basis. The
advisory fee is typically based on a tiered fee schedule, (see below) where the fee reduces as certain
asset thresholds are reached.

WFG’s annual fee is prorated and charged quarterly, in arrears, based upon the market value of the
assets being managed on the last day of the fee quarter. The fee is adjusted on a prorated basis for
any account deposits or withdrawals made during the fee period.

                                 WFG TIERED FEE SCHEDULE

                                  First $2,000,000          1.00%
                                  Next $2,000,000           0.80%
                                  Next $2,000,000           0.70%
                                  Over $6,000,000           0.40% (negotiable)

As an illustrative example, a client subject to the above fee schedule placing $2,500,000 under
WFG’s management would be subject to an annual fee of 1.0% on the first $2,000,000 and an
annual fee of 0.8% on the remaining $500,000.

Under special circumstances, such as the “house holding” of accounts for clients with multiple
family members or entities, or other alternative arrangements, WFG may, in its sole discretion
negotiate the amount of the fee. These negotiated fees are based on a number of factors including,
but not limited to, the representative assigned to the account, the amount of assets to be invested,
the complexity of the engagement, the anticipated number of meetings and servicing needs, related
accounts, future earning capacity, and anticipated future additional assets. As a result, similar clients
could pay different fees, which will correspondingly impact a client’s net account performance.
Moreover, the services to be provided by WFG to any particular client could be available from
other advisers at lower fees. All clients and prospective clients should be guided accordingly.

Each client’s fee arrangement is clearly defined in the Letter of Engagement (LOE) agreement.
Unless special arrangements are agreed upon with the client, WFG’s fee is debited directly from the
agreed upon client’s account.

If our services are terminated before the end of a calendar quarter, we bill the client only for that
portion of the previous quarter that we managed client’s investments.

Other fees: The custodians for our clients’ various assets and securities, including cash equivalents,
may charge various custodian, transaction or other fees for maintaining client accounts. Mutual
funds and exchange traded funds also charge internal management fees, which are disclosed in a
fund’s prospectus. Such charges, fees, and commissions are exclusive of and in addition to WFG’s
fee, and WFG does not receive any portion of these commissions, fees, and costs. In addition, on
some occasions, certain transactions may be subject to transfer taxes, wire transfer and electronic
fund fees and other fees or taxes imposed on brokerage accounts or securities transactions. WFG
does not determine or receive any portion of any such fees to which client accounts may be subject.

When in the reasonable determination of WFG that it would be beneficial for the client, individual
equity and/or fixed income transactions may be executed through broker-dealers other than the
account custodian. In that event, the client will generally incur both the fee (commission, mark-
up/mark-down) charged by the executing broker-dealer and a separate “trade-away” and/or prime
broker fee charged by the account custodian.

Financial Planning and Consulting Services: On a case-by-case basis and at WFG’s sole
discretion, financial planning and other consulting services may be included in the investment
advisory fee. This determination generally depends upon a number of factors, including (but not
limited to) the size, complexity and scope of the engagement. In addition, in limited instances, WFG
may determine to engage a client for standalone Financial Planning and Consulting Services, which
services will be provided for a $300 hourly fee.

ERISA Plans: Only on a very limited basis, WFG may agree to provide investment advisory services
to different types of ERISA plans for an annual asset-based fee. At this time WFG has one account
subject to ERISA and WFG manages the plan’s assets directly. The billing arrangement is generally
our tiered fee schedule outlined above.

We do not sell annuities, insurance stocks, bonds, mutual funds, or other commissioned products.
The firm is not affiliated with entities that sell financial products or securities. No commissions in
any form are accepted. No finder’s fees are accepted. We do not manage or act as a sub-adviser for
any mutual funds.
Account Minimums and Types of Clients — Form ADV Part 2A (2/26/2026) [Brochure]
Item 7 – Types of Clients
WFG provides portfolio management services for individuals, families, retirement plans, trusts,
estates and foundations. At the present time, WFG does not require an annual minimum fee or asset
level for investment advisory services.

WFG, in its sole discretion, may charge a lesser investment advisory based upon certain criteria (i.e.,
anticipated future earning capacity, anticipated future additional assets, dollar amount of assets to be
managed, related accounts, account compositions, negotiations with client, etc.).

As result of the above, similarly situated clients could pay different fees. In addition, similar advisory
services may be available from other investment advisers for similar or lower fees.
CIK Period
0001525109 0002059579
Sector Form 13F Holdings Value ($M)
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Sherwin Williams Co 4.5
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AUM Breakdown Accounts AUM ($M)
By Client Type
(a) Individuals (other than high net worth individuals) 164 64.5
(b) Individuals (high net worth individuals) 90 317.2
(c) Banking or thrift institutions 0 0.0
(d) Investment companies 0 0.0
(e) Business development companies 0 0.0
(f) Pooled investment vehicles 0 0.0
(g) Pension and profit sharing plans 0 4.0
(h) Charitable organizations 0 0.0
(i) State or municipal government entities 0 0.0
(j) Other investment advisers 0 0.0
(k) Insurance companies 0 0.0
(l) Sovereign wealth funds and foreign official institutions 0 0.0
(m) Corporations or other businesses not listed above 0 0.0
(n) Other 0 0.0
Total 753 385.7
By Discretionary
Discretionary 753 385.7
Non-Discretionary 0 0.0
Total 753 385.7
By Non-United States Persons
Non-United States Persons 0.3
United States Persons 385.4
Total 753 385.7
EDGAR Form CIK 2011 - 2026
13F-HR [0001525109]
13F-HR [0002059579]
Firm Profile (Form ADV)
Discretionary AUM$0.3B
ServesRetail
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