Blue Square Asset Management LLC

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Blue Square Asset Management LLC
CRD #296802
SEC #801-113999
CIK #0001769578
AUM 410.3 M (2026-03-31)
Employees 9 (67% Investors, 0% Brokers)
Fees
Minimum
Phone646-928-8000
Address17 State Street
New York, NY 10004
Source [IAPD] [EDGAR] [Website] [LinkedIn]
Total AUM ($M)
4503602701809002010201520212027
Fees and Compensation — Form ADV Part 2A (7/1/2026) [Brochure]
Item 5 Fees and Compensation
    Blue Square offers services on a fee basis, which includes fixed fees, as well as fees based upon
    assets under management or advisement. Additionally, certain of the Firm's Supervised Persons, in
    their individual capacities, offer insurance products under a separate commission-based arrangement.

    Financial Planning and Consulting Fees
    Blue Square may charge a fixed fee for providing financial planning and consulting. These fees are
    negotiable, but range from $2,500 to $50,000, depending upon the scope and complexity of the
    services and the professional rendering the financial planning and/or the consulting services. If the
    client engages the Firm for additional investment advisory services, Blue Square may offset all or a
    portion of its fees for those services based upon the amount paid for the financial planning and/or
    consulting services.

1 As of June 29, 2026, Qualified Client is defined as: “…a natural person who, or a company that: (a) immediately
after entering into the contract has at least $1,400,000 under the management of the investment adviser; or (b) the
investment adviser entering into the contract (and any person acting on his behalf) reasonably believes,
immediately prior to entering into the contract, either: (i) has a net worth (together, in the case of a natural person,
with assets held jointly with a spouse) of more than $2,700,000 or (ii) is a qualified purchaser as defined in section
2(a)(51)(A) of the Investment Company Act of 1940 at the time the contract is entered into.”

The terms and conditions of the financial planning and/or consulting engagement are set forth in the
Advisory Agreement and Blue Square requires one-half of the fee (estimated hourly or fixed) payable
upon execution of the Advisory Agreement. The outstanding balance is due upon delivery of the
financial plan or completion of the agreed upon services. The Firm does not, however, take receipt of
$1,200 or more in prepaid fees more than six months prior to the delivery of the services to be of
services rendered.
Financial Advisory Fees
Blue Square charges a fixed fee for providing financial advisory services. These fees are negotiable,
but range from $5,000 to $25,000, depending upon the scope and complexity of the services. If the
client engages the Firm for additional investment advisory services, Blue Square may offset all or a
portion of its fees for those services based upon the amount paid for the financial planning and/or
consulting services.

The terms and conditions of the financial advisory engagement are set forth in the Advisory Agreement
and Blue Square requires one-half of the fee (estimated hourly or fixed) payable upon execution of the
Advisory Agreement. The outstanding balance is due upon completion of the agreed upon services.
The Firm does not, however, take receipt of $1,200 or more in prepaid fees in excess of six months in
advance of services rendered.

Investment Management Fees
Blue Square offers investment management services for an annual fee based on the amount of assets
under the Firm's management. This management fee varies depending upon the type of client, size
and composition of a client's portfolio and the type of services rendered. The firm works with
individuals and institutional clients, including but not limited to retirement plans, family offices,
collective trusts, and other investment advisers. Fees vary between 25 and 150 basis points (0.25% -
1.50%) per annum, depending on whether a client is an individual or an institution, as well as the size
and composition of a client's portfolio and the services rendered. The terms and conditions of the
investment management engagement are set forth in the Investment Management Agreement.

The annual fee is prorated and charged quarterly, in advance, based upon the market value of the
assets being managed by Blue Square on the last day of the previous quarter. If more than $100,000
in Assets are deposited after the beginning of a Billing Period, the Investment Management Fee will be
prorated based on the number of days remaining in the Billing Period. If you withdraw more than
$100,000 in a Billing Period, we will credit our unearned Investment Management Fee towards the next
Billing Period's Management Fee.

For the initial period of an engagement, the fee is calculated on a pro rata basis. In the event the
advisory agreement is terminated, the fee for the final billing period is prorated through the effective
date of the termination and the outstanding or unearned portion of the fee is charged or refunded to the
client, as appropriate.

Cash and cash equivalent balances are included in the Adviser's calculation of its management
fee. The Adviser may, at its discretion, exclude all or a portion of any cash and yield bearing
cash equivalent balance in a client account from the calculation of the Adviser's management
fee when the cash and yield bearing cash equivalent balance is not part of the Adviser's
investment management and instead is being held as an accommodation for a client for another
purpose.

For asset management services the Firm provides with respect to certain client holdings (e.g., held-
away assets, accommodation accounts or holdings, alternative investments, etc.), Blue Square may
negotiate a fee rate that differs from the range set forth above.

Sourcing, Due Diligence, Monitoring Services
Fees for these services are negotiable and within the same fee rate as described under investment
management fees above.

Sub-Advisory Services for Registered Investment Advisers
Fees and payment arrangements are negotiable and will vary on a case-by-case basis.

Fee Discretion
Blue Square may, in its sole discretion, negotiate to charge a lesser fee based upon certain criteria,
such as anticipated future earning capacity, anticipated future additional assets, dollar amount of
...
Account Minimums and Types of Clients — Form ADV Part 2A (7/1/2026) [Brochure]
Item 7 Types of Clients
Blue Square offers services to individuals, pension and profit-sharing plans, other investment advisers,
trusts, estates, charitable organizations, corporations, business entities and a private fund.

Minimum Account Value
In general, we do not require a minimum dollar amount to open and maintain an advisory account;
however, we have the right to terminate your Account if it falls below a minimum size which, in our sole
opinion, is too small to manage effectively.

We may also combine account values for you and your minor children, joint accounts with your
spouse, and other types of related accounts to meet the stated minimum.

The Fund generally has a minimum investment amount of $250,000. The General Partner may change
the minimum investment amount with respect to any Investor at its discretion.
Sector Form 13F Holdings Value ($M)
Nvidia Corp 11.2
Taiwan Semiconductor Manufacturing Co Ltd 11.0
Alphabet Inc 10.2
ASML Holding NV 9.5
Apple Inc 9.4
Amazon Com Inc 8.6
CrowdStrike Holdings Inc 8.5
Goldman Sachs Group Inc 7.1
Amgen Inc 5.4
Microsoft Corp 5.2
View All
Holdings by Sector ($M)
2502001501005002017202020232027
Type Form D Funds Date Sold AUM
HF Blue Square Digital Managed Volatility Bitcoin Fund LP [2022-07-01] 11.4 M 18.6 M
Filed 2023-06-15 (D/A) · Exemption 506(b) · Minimum $100,000 · Remaining Indefinite · Duration More than one year · Revenue Decline to Disclose
AUM Breakdown Accounts AUM ($M)
By Client Type
(a) Individuals (other than high net worth individuals) 56 13.5
(b) Individuals (high net worth individuals) 128 352.1
(c) Banking or thrift institutions 0 0.0
(d) Investment companies 0 0.0
(e) Business development companies 0 0.0
(f) Pooled investment vehicles 1 18.6
(g) Pension and profit sharing plans 24 25.7
(h) Charitable organizations 5 0.4
(i) State or municipal government entities 0 0.0
(j) Other investment advisers 0 0.0
(k) Insurance companies 0 0.0
(l) Sovereign wealth funds and foreign official institutions 0 0.0
(m) Corporations or other businesses not listed above 0 0.0
(n) Other 0 0.0
Total 651 410.3
By Discretionary
Discretionary 494 311.3
Non-Discretionary 157 99.0
Total 651 410.3
By Non-United States Persons
Non-United States Persons 0.0
United States Persons 410.3
Total 651 410.3
Form D Directors Role # Filings # Firms 2011 - 2026
Jay Bluestine Executive Officer 6 2
Blue Square Digital Assets GP I LLC Promoter 1 1
Blue Square Asset Management LLC Promoter 1 1
Andrew Ceisler Executive Officer 1 1
EDGAR Form CIK 2011 - 2026
13F-HR [0001769578]
Firm Profile (Form ADV)
ServesInstitutional, Retail
Fund TypesHedge Fund
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