Clarity Asset Management Inc

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Clarity Asset Management Inc
CRD #115699
SEC #801-78348
CIK #0001756759
AUM 257.4 M (2026-03-11)
Employees 5 (80% Investors, 0% Brokers)
Fees
Minimum
Phone515-233-3152
Address2117 Philadelphia Street
Ames, IA 50010
Source [IAPD] [EDGAR] [Website]
Total AUM ($M)
3002401801206002001200920182027
Fees and Compensation — Form ADV Part 2A (7/31/2026) [Brochure]
Item 5 – Fees and Compensation

The following paragraphs detail the fee structure and compensation methodology for services provided by the
Advisor.

A. Fees for Advisory Services
Financial Planning Services
Clarity offers financial planning services for up to $500. Fees may be negotiable based on the nature and
complexity of the services to be provided and the overall relationship with the Advisor. An estimate for total costs
will be determined prior to engaging for these services. For Clients that engage with the Advisor to provide financial
planning services, the Advisor may waive any fees related to the financial planning services if the Client engages
the Advisor for investment management services.

Investment Management Services
Investment advisory fees are paid quarterly, at the end of each calendar quarter, pursuant to the terms of the
investment advisory agreement. Investment advisory fees are based on the following schedule:

                    Assets Under Management ($)                 Annual Rate (%)
                    Up to $1,000,000                                1.00%
                    $1,000,001 to $2,000,000                        0.65%
                    Over $2,000,000                                 0.35%

The investment advisory fee in the first quarter of service is prorated from the inception date of the account[s] to the
end of the first quarter. Fees are negotiable at the sole discretion of the Advisor. The Client’s fees will take into
consideration the aggregate assets under management with the Advisor. All securities held in accounts managed
by Clarity will be independently valued by the Custodian. Clarity will not have the authority or responsibility to value
portfolio securities.

The Advisor’s fee is exclusive of, and in addition to any applicable securities transaction and custody fees, and
other related costs and expenses described in Item 5.C below, which may be incurred by the Client. However, the
Advisor shall not receive any portion of these commissions, fees, and costs.

B. Fee Billing
Financial Planning Services
Financial planning fees are invoiced by the Advisor and are due upon completion of the agreed upon deliverable[s].

Investment Management Services
Investment advisory fees are calculated by the Advisor or its delegate and deducted from the Client’s account[s] at
the Custodian. The Advisor or its delegate shall send an invoice to the Custodian indicating the amount of the fees
to be deducted from the Client’s account[s] at the respective quarter-end date. Fees are calculated in arrears by
multiplying the quarterly fee rate (annual fee rate divided the number of days in the year multiplied by the number of
days in the quarter) by the total assets under management at the close of a calendar quarter (March 31, June 30,
September 30, and December 31). Proration adjustments will be made to this calculation taking into account any
contributions or withdrawals occurring during the quarter. Such calculation will be based on the lowest applicable
tier rate (see fee schedule above) at the close of the calendar quarter and for only the days of the quarter during
which the investment management services have been rendered. Clients will be provided with a statement, at least
quarterly, from the Custodian reflecting deduction of the investment advisory fee. It is the responsibility of the Client
to verify the accuracy of these fees as listed on the Custodian’s brokerage statement as the Custodian does not
assume this responsibility. Clients provide written authorization permitting advisory fees to be deducted by Clarity

                                               Clarity Asset Management, Inc.
                                      2117 Philadelphia Street, Suite 100, Ames, IA 50010
                                          Phone: 515-233-3152 * Fax: 515-233-1979
                                               http://www.investmentclarity.com

directly from their account[s] held by the Custodian as part of the investment advisory agreement and separate
account forms provided by the Custodian.

C. Other Fees and Expenses
Clients may incur certain fees or charges imposed by third parties, other than Clarity, in connection with
investments made on behalf of the Client’s account[s]. The Client is responsible for all custody and securities
execution fees charged by the Custodian, as applicable. The Advisor's recommended Custodian does not charge
securities transaction fees for most ETF and equity trades in a Client's account, provided that the account meets
the terms and conditions of the Custodian's brokerage requirements. The Custodian sometimes charges for
mutual funds with the lowest expense ratio and possibly for other types of investments. The fees charged by
Clarity are separate and distinct from these custodial and execution fees.

In addition, all fees paid to Clarity for investment advisory services are separate and distinct from the expenses
charged by mutual funds and ETFs to their shareholders, if applicable. These fees and expenses are described
in each fund’s prospectus and are identified as an “audited expense ratio” fee of the particular fund which, in
effect, reduces the fund’s reported total return. The fee is generally used to cover the cost of operations of the
fund, such as management fees for the funds, other fund expenses, account administration (e.g., custody,
brokerage and account reporting), and a possible distribution fee. A Client may be able to invest in these
products directly, without the services of Clarity, but may be required to purchase more expensive share classes
where such purchases are made through retail account platforms. Clients would also not receive the services
provided by Clarity which are designed, among other things, to assist the Client in determining which products or
services are most appropriate for each Client’s financial situation and objectives. Accordingly, the Client should
...
Account Minimums and Types of Clients — Form ADV Part 2A (7/31/2026) [Brochure]
Item 7 – Types of Clients

Clarity offers investment advisory services to individuals, high net worth individuals, families, trusts, estates,
charitable organizations, and corporations. The amount of each type of Client is available on the Advisor's Form
ADV Part 1A. These amounts may change over time and are updated at least annually by the Advisor. Clarity
generally requires a minimum relationship size of $500,000, which may be reduced or waived at the sole
discretion of the Advisor.
Sector Form 13F Holdings Value ($M)
Franklin Templeton Holdings Trust 3.7
Caseys General Stores Inc 1.5
 
 
 
 
 
 
 
 
 
Holdings by Sector ($M)
2502001501005002024202520262027
AUM Breakdown Accounts AUM ($M)
By Client Type
(a) Individuals (other than high net worth individuals) 182 87.2
(b) Individuals (high net worth individuals) 88 169.6
(c) Banking or thrift institutions 0 0.0
(d) Investment companies 0 0.0
(e) Business development companies 0 0.0
(f) Pooled investment vehicles 0 0.0
(g) Pension and profit sharing plans 0 0.0
(h) Charitable organizations 1 0.5
(i) State or municipal government entities 0 0.0
(j) Other investment advisers 0 0.0
(k) Insurance companies 0 0.0
(l) Sovereign wealth funds and foreign official institutions 0 0.0
(m) Corporations or other businesses not listed above 0 0.0
(n) Other 0 0.0
Total 613 257.4
By Discretionary
Discretionary 613 257.4
Non-Discretionary 0 0.0
Total 613 257.4
By Non-United States Persons
Non-United States Persons 0.0
United States Persons 257.4
Total 613 257.4
EDGAR Form CIK 2011 - 2026
13F-HR [0001756759]
Firm Profile (Form ADV)
Discretionary AUM$0.1B
Clients6
ServesRetail, Research
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